Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tasks for Google Analytics training
-
Hi Mozzers,
I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA.
I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session?
The group are particularly interested in user journeys and the effectiveness of content.
Thanks!
-
Hey!
Have them come up with better ways on how to analyse the content and it's context around it. Looking at how good a post performs is nice, but knowing what the context is around the post: data, time, author, topic is way more interesting if you do this at scale. That's why it could be good to not only have them think about doing the analysis, but also have them think about what kind of other context related areas they can track.
Second thing I would say is learning them more about the power of User ID tracking and event tracking as they can provide a better insight into what the specific customer journey looks like.
-
Hi,
Well, depending on the level of training/knowledge, you could have them find the answer to various questions in a G/A account. So, things like:
-
of organic visitors to a given page
-
of conversions by a channel
-
Navigation summary to a given page or goal.
You could ask less absolute questions, such as "what's wrong with the user signals on this page by x channel?"
You could have them create a working goal or segment or recurring report.
You could have them look over a G/A account and find three insights (opportunities, problems, etc) and be prepared to discuss them.
The possibilities are endless. Is that what you're getting at? Please let me know.
Best... Mike
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Android Webview & Safari (in-app) without any referrer information in Google Analytics
I've got a client that gets a considerable amount of traffic that: Enters on an interior page (that we are running properly tagged ads for on various platforms) Bounces Has a browser of either Android Webview or Safari (in-app) which I believe indicates the website is being viewed within a mobile app Has no referrer data: (direct) / (none) We've tested several scenarios (Facebook app, Gmail app, etc.) and ruled them out. Anyone know what this might be? Thanks in advance!!
Reporting & Analytics | | SarahLK0 -
Google Analytics Question - Impressions & Queries Up, Sessions Down
I'm working with a client who, according to the Google Query report, impressions and sessions are up since we've started work with them about 6 months ago, but Google sessions are down. In moz, we're seeing a gradual, but steady increase in search visibility specifically with Google. Note: this is all organic. From when we started tracking queries, the first month we were tracking there were 43,581 impressions and 690 click throughs for the month. This past month there were 98,293 queries and 1015 clicks throughs for the month (granted not year over year data) - of these 1,015 clicks, 995 of them were from web. However, for those same time periods, sessions from Google are down over 30% - 1,750 vs. 1,189. I'm not sure how to interpret this. I realize that clicks and sessions are not a straightforward comparison, but I would think that if clicks were up according to the query report that sessions would also be up. Is it that some of these clicks are bouncing and therefore not being tracked as a session? Is there a potential issue with how data is being tracked?
Reporting & Analytics | | Corporate_Communications0 -
No-indexed pages are still showing up as landing pages in Google Analytics
Hello, My website is a local job board. I de-indexed all of the job listing pages on my site (anything that starts with http://www.localwisejobs.com/job/). When I search site:localwisejobs.com/job/, nothing shows up. So I think that means the pages are not being indexed. When I look in Google Analytics at Acquisition > Search Engine Optimization > Landing Pages, none of the job listing pages show up. But when I look at Acquisition > Channels > Organic and then click Landing Page as the primary dimension, the /job pages show up in there. Why am I seeing this discrepency in Organic Landing pages? And why would the /job pages be showing up as landing pages even though they aren't indexed?
Reporting & Analytics | | mztobias0 -
Google Analytics Showing Inflated Product Revenue
Hi- For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers. Here is the issue: Product B sells for $159.95 For the month of Feb we sold 3 thus revenue should be ~$479.85 GA is showing Product B's revenue at $3,360.00 I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites. Please let me know if you have any questions.
Reporting & Analytics | | K2_Sports0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
Google Analytics for multiple languages on multiple domains
Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
Reporting & Analytics | | Resultify
Pros and cons? Have a great day Fredrik0 -
Google Analytics Admin account not allowing us to add other users?
Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg
Reporting & Analytics | | vijayvasu0 -
How do shortened links show up in Google Analytics?
Hey, How do shortened links show up in GA? So if I tweet about something and use bitly, does twitter get the referral? I am thinking not. I have never seen bitly show up as a referrer, but we gets lots of clicks from those links. Hmmmm. Anyone? E
Reporting & Analytics | | ErinTM0