Is ranking hurt by slow moving product
-
I sell B2B industrial products. I have 300 products on the site.
Some products are seldom purchased and the brand name is not significant for these products
If the title page is the right wording and length, and there is a valid product widget -1-1-1 but nobody has bought one in 5 years due to it being a niche product, but they could and it's a profitable sale.
Question: Is** overall site rankin**g **being hurt **by valid content ( Description, Part # and Price and it can be checked out in the cart), but is is never/seldom searched for.?
-
I think you're getting into what Google can know or not know territory; especially if you're dealing with different SKUs. If you're both working the same keyword though, and his CTR is higher that probably will have an effect. The original scenario of 'not much traffic' is different from this though, since you're implying that there is traffic, but it's being split into multiple types. If you're going with 'solid gold widget' and he's got 'plastic widget' and the latter is getting more traffic/clicks, then it may have an effect on the base 'widget' term relevance.
-
..are they moving 10 a day while you're moving 1 a month?
Thanks for this comment. I am interested in something similar.
Let's say I sell a very high end product that moves slowly but my competitor sells disposable product in great quantity. We both have very satisfied customers.
Do you think that there is any way that Google can see his conversions and promote his rankings above mine because it looks like he has hot product and I do not?
-
I Agree with Alan. We have a client with relatively slow moving product and they are top 10/top 5 for the majority of their keywords. However something to consider is the competition's space as well; are they moving 10 a day while you're moving 1 a month? If so you might want to examine what they are doing versus what you are doing. The advantage of 'slow' categories is that the competition usually isn't that strong, and there are usually incumbent players who aren't being aggressive with SEO. It might be that if you just do everything 'right' within that category you could get a bit of a bump over others who are relying on being incumbents.
-
No, that page may not be helped but your site would not be suffering.
The 80/20 rule holds true to almost every business, you make 80% of your money from 20% of your products, and 20% of your money from 80% of your products.
you make 80% of your money from 20% of your customers, and 20% of your money from 80% of your customers.
80% of your customers take 20% of your time, and 20% of your customers take 80% of your time.
If you try to get rid of the 20% that don’t make money on, the 80/20 rule will result on what you have left. If you increase your variety, you will still have the 80/20 rule apply.so rather then get rid of products, you should increase your range.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How we can rank two keywords
Here is my example. I developed a property inspection app, where the keyword I try to rank is property inspection app, and property inspection software. Property Inspection Software got slightly more traffic than app. I would like to rank both of this keyword high for my main website, but there is only one title, one H1 tag I can use to have keyword, where if I use "App" there is no way to have "Software" on the title, etc. How can I deal with such a case? Any help will be appreciate.
On-Page Optimization | | terrysun0 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
Can a page lose ranking because it has too many bold tags?
I run a product search website for the Engineering Sector. Each of the companies listed on the website has a profile page. This page used to rank very well in google. Over the last couple of weeks these pages disappeared for google i.e they fell about 20 to 30 spots in the search results for relevant keywords like the Manufacturer Name. I was trying to analyze the page and found that Each of the Categories that the manufacturer supports was listed in "bold" and linked to the page for that category. A manufacturer can support up to 20 or 30 categories so this results in about 20 or 30 Bold keywords. Is this a bad practice? Could this be a reason for a drop in ranking or do bold keywords on a page not matter? What are your views?
On-Page Optimization | | raghavkapur0 -
Entire subfolder not ranking.
I'm currently running an ecommerce site on which an entire subfolder namely the: /category/ extension is not ranking for any keywords.The category pages are being indexed within Google. Pages with very similar content are however being ranked for keywords on extensions such as /pages/, I created a new page to test this and within a week it was ranking for the keywords where /category/ pages have not for months. I was wondering if anyone had come across this issue before and had any solutions or suggestions? Thanks.
On-Page Optimization | | JMoran0 -
New site not ranking for it's name
Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet. http://maven-management.com I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine. SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name. Any insight is appreciated.
On-Page Optimization | | DenverKelly0 -
What is causing Bing and Google Rankings to Differ by so much?
Does anyone know the trick to have Google Rankings to be as good as Bing/Yahoo Results?
On-Page Optimization | | hfranz0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1 -
Subfolder v Root Domain for attaining ranking
Hi, We are working with a site that we can refer to as: www.clientsbrand.com.au It has a subsection of our clients services at www.clientsbrand.com.au/keyword The client has now decided that this subsection is in fact the most important thing they should be trying to rank for. A large amount of the content that is already existing under clientsbrand.com.au/topic1 /topic2 /topic3 etc would fit naturally under clientsbrand.com.au/keyword/topic1 etc The root domain is currently not ranking for the keyword they wish to target. I am planning on moving a lot of this content to the subfolder to try and boost that silo and get things going for that keyword. As long as we 301 the old URL's to their corresponding new position are there any issues any of you see with doing this? I am worried there may be some traps for young players I have not considered. Thanks in advance for any responses.
On-Page Optimization | | MrPaulB0