New site not ranking for it's name
-
Performed on-page SEO for this new site that went live a couple of weeks ago - no link building or anything of that nature yet.
I'm starting to see the site rank on Bing for some keyword phrases but it doesn't rank for the business name "Maven Management" on any major search engine.
SEOMoz gives my on page optimization an A for the business name for the home page. Am I just being impatient? I didn't really put much effort into ranking for the business name because that generally seems to happen without any issue. There are other companies online with the same name.
Any insight is appreciated.
-
Hi,
Did you use Bing Webmaster Tools ? If no just sign in, add a site, go to Index --> Submit url's and eventually add your site url's. It really helps
it's like pushing Bing to index your site url's.
I use it for every page despite Bing is not popular search engine in Poland - where I come from
Good luck!
Marek
PS. BTW I worked for biggest leasing equipment company in Poland for 15 years and still work for leasing industry, now as a consultant. WOW! world is so small
-
This post is ranked at #198
There is an existing Maven Management LLC, a real estate company and they have maven-management in come of their page names, and in linkedIn
There is junk comment info at the top of your page.
If there were one or two incoming links with link text Maven Management, that would help.
Your logo alt tag says top_logo - why doesn't it say Maven Management logo?
Isn't Asset Management is more important?
(But you do want to be there for your name too)
-
I would suggest you start your title with the main keywords you want to target in your case
Maven Management - Equipmen Remarketing & Lease Management
that way if that is your home page title and your domain is maven-management.com you're spot on.
Also depends on the level of competition on that name sometimes there is a similar name that Google often will tell did you mean .... " " until your website name becomes a solid brand ... usually takes 2-3 months and you should get some(2-3) quality links to link to your domain if you want results... i know is hard but trust me that is the best way.
-
Hey Mark, exactly. Keep your KW target focused, and work in long tail options to gain a few positions on that level, while building up the brand site, level, content strategy etc.
I would use this targeted style on each and every page of the domain, to help with consistency as well. You can explore tougher keywords later as the domain gains some authority..
That should help you out and get the domain ranking for it's brand. The hyphenated domain will take longer tho, based on all my tests. You need to work in signals which authenticate that with the domain/brand.
Cheers!
-
Rob,
Thanks for all the information. I hadn't considered the hyphen issue.
I structured the title tags like this...
Equipment Remarketing & Lease Management | Maven Management
Is that the type of structure you recommend?
Thanks,
Mark
-
HI Mark,
Give it some more time. A few weeks isn't that long, even with the rate at which crawlers on the web. The domain is also hyphenated, which search engines take longer to index. It's a trust issue (spammers use hyphenated, or multi-hyphenated domains often), which causes.
I would suggest build a few links online to the domain (social, news, PR, article, forums and blogs) that link to the domain using the company Brand name. This will help raise a few signals to the engines about the domain, it's authenticity (about brand). More than likely, within a few days to a week after some work has been done, will begin to gain some traction.
Also - note, on the homepage of the domain, use a structured TITLE tag, and include the brand name at the tail end within the 70 char limit. Following this format for the whole domain will also help the domain gain trust to the engine - as the domain is hyphenated. My research and tests for this have always proven successful when working with these types of domains. Just takes longer to gain that trust.
Keyword - 2nd keyword - brand name.
Doing a mix of these, will help the domain start to gain traction for the brand name and populate that through the engines rankings.. shouldn't take long after that.
Because this domain is hyphenated - I would also register the domain name for 10 years in advance. This will help show the engines that it's planned to stick around for the long term.
Hope all this helps
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking more than one page.
Our travel website has a number of different places listed. The layout of each place is the same as the next. On place ranks on page 1 for its keywords where as others do not. Is there a tool of some description that may identify why this is.
On-Page Optimization | | twiguins0 -
What are the Best On-Site SEO Practices before an E-commerce Site Goes Live?
Hello, I’m working on a client’s E-commerce website. This website is not live yet. Before the site goes live, I am curious to know what the best practices of On-site SEO are. Please let me know from which factor should I start analyze? Thanks.
On-Page Optimization | | TopLeagueTechnologies0 -
What's the point of my blog?
My website, www.toplinecomms.com has a reasonably good blog that gets quite good interaction and sharing. I introduced the blog at the start of 2013 because the general sentiment from all the SEO books and articles I had read was that a good blog could be invaluable to a search marketing campaign. The posts on the blog are keyword optimised and they get great shares and social engagement. However, I have noticed that the blog is stealing my services' pages' thunder! There are some keywords that I am keen for our services pages to rank for, but the blog is beating them to it! So my question is: How should I be using my blog to get my services pages to rank higher?
On-Page Optimization | | HeatherBakerTopLine0 -
What's the best way to tackle duplicate pages in a blog?
We installed a WP blog on a website and the below result is just an example. All of them lead to the same content. What's the best way to resolve it? http://www.calmu.edu/blog/
On-Page Optimization | | Sangeeta
http://www.calmu.edu/blog/calmu-business-spotlight-veev/
http://www.calmu.edu/blog/category/business-buzz/0 -
SSL sites and SEO
I'm seeing a lot about how SSL sites can negatively affect SEO from the analytics perspective, but if duplicate content issues are addressed and load times are OK, what else is there to worry about? Any advice is much appreciated. Thank you!
On-Page Optimization | | PerfectPitchConcepts0 -
Using content for cliche' terms, or content found on other sites
howdy, I have a basic question about using content found on other websites for your own use. I have started a pick up lines website for guys to search for pickup lines to use on girls. Anyways, my website has many, if anything a lot, of the same exact pick up lines as all my competitors are using. If I use the same pick up lines found on their site could i be penalized for this as far as SEO? thanks and hope to hear back
On-Page Optimization | | david3050 -
What's the best way to name an image for SEO?
Hi Guys,
On-Page Optimization | | krseo
I'm thinking about images and SEO. What's the best way for naming and using images in HTML Code? For example: Image-Name: keyword-keyword2-keyword3.jpg or keywordkeyword2keyword3.jpg ?
How many Keywords should I use max for a picture? And also do you use the alt tag as description of the image and the title tag or only the alt tag? If you use the title, what do you use it for? Maybe someone can copy a HTML-Code example for me 😉 Thank you 🙂
Alex0 -
Monitor site loading speeds
We all know that site loading speed is important for google ( and getting more important), and currently we are considering moving to a dedicated server. But I would like to measure pur current loading times and compare them to our competitors. I know that webmaster tools shows you your loading times, but its seems a bit random with its results, and I know analytics also now records speed, but the sample sizes seems to be too low. When I googled website load times, I got a load of different free tools but they seem to give conflicting results e.g one said that our avg kb load time was 0.02sec and our competitor was 0.01, but a different site says our sites loads in 1.7 secs and our competitor loads in 11sec (our home pages have similar total file size for our homepage. ) Also what would be useful would be a way to monitor of website loading speed to see when it slows down, so we can figure out why. Does anyone know of any good reliable programs or sites that does this?
On-Page Optimization | | eunaneunan0