Video SEO - Youtube vs. 3rd party hosting with Video Sitemap
-
We need some feedback on the best place to upload videos. Should we be uploading our videos everywhere (YouTube, Metacafe, Vimeo, etc.)?
Note: Currently we are using a 3rd party video video hosting solution called Treepodia. Previously we used Wistia. Both host our videos, and submit a Video Sitemap through Webmaster tools. When one of these videos shows up in search results and somebody clicks on it, they are directed back to our website.
Are we competing against ourselves if we upload videos to other networks like Youtube, etc. if we are already submitting a Video Sitemap through a 3rd party? I've noticed we rank higher in Google Videos search for our Youtube videos vs. our 3rd party hosted videos.
Also, how do Youtube video views tie into this situation... we used to embed videos via Youtube embed code. Now we seem to be missing out on the extra views we were getting by doing so.
Ultimate question: host videos through a 3rd party and submit a video sitemap OR host videos on Youtube and embed on our website?
-
This is a great question and one that we have been trying to ascertain a definitive answer to. The best answer I have seen so far is here: http://www.seomoz.org/q/best-way-to-host-video
Phil's responses and additional comments are particularly insightful.
-
This response does not apply to my question. We are very knowledgeable about Youtube. We produce tremendous amounts of videos each week.
We are asking if we should upload the same video to multiple video hosting companies? Yes or No and why?
-
YouTube is the world's second largest search engine.
If you have a message to get out, giving your videos to YouTube and promoting them would be a smart idea.
If you want to control smaller amounts of traffic then use another video hosting solution.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Great examples of how-to or other awesome videos
Hey all, I plan on making some awesome short, informational (and not overtly promotional) videos for my business. The basic idea is an expert talking and demonstrating how to perform different topics with tools and equipment (related to solar energy). We have a quality film crew and a really knowledgeable and engaging presenter, but does anybody have any awesome examples of this type of video (in any industry). Just trying to get a sense of how I want it to look and feel for maximum engagement. Thanks!
Image & Video Optimization | | CleanEdisonInc0 -
Question For Those Who Record Their Own Videos
Hi, This is a quick question for those of you that record your own videos. Currently we record videos using a pretty middle of the road sony HD camcorder. We have some good lighting equipment and mic's etc but I always think that it could be a lot better. I would love to know what kind of recording equipment other use. Someone had said to me to use a DSLR camera with lapel mic which is great and obviously the camera can be used for still photos as well. I am just interested to know if others use that configuration or if people just use your average HD camcorder with good mics etc. Thanks
Image & Video Optimization | | kirstyseo0 -
My wistia videos are not being index by Google. Does anyone know what can be happening?
I have the wistia site map on my robots.txt file and I also manually submit the site map to google. It shows that my videos were submitted successfully but they are not being indexed. Thanks
Image & Video Optimization | | bedbugsupply0 -
Video SEO, should I do what Roger does?
As per http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I want to rank with a rich snippet and improve my domain's overall ranking. So I am going to ignore YouTube and use Vimeo Pro (using old embed code). I will also submit a video XML sitemap and implement schema markup. Gotcha. Now let's check this strategy with what SEOmoz is doing. Let's take 5 Steps to Facebook Advertising - Whiteboard Friday it was uploaded onto the SEOmoz blog on 29 March 2013. Then on 4 April 2013 it was uploaded onto YouTube. As at 7 April 2013 (PST) I am not seeing the latest SEOmoz Whiteboard Friday Evolution of the Local Algorithm - Whiteboard Friday posted on YouTube. SEOmoz blog has a person written transcription, YouTube has an automatic transcript. There is a link to the SEOmoz comments below the YouTube Video. Cricky! They've gone all YouTube. Stop the boat. Or should I? My assumption is that SEOmoz is big enough so that it is willing to risk losing a few links to their YouTube webpages. Indeed they delay posting the video on YouTube for a week after it has been posted on the SEOmoz blog. What's more it ensures that there is a very good transcript on their blog. Top that off with comments (and I assume video sitemap and schema) and it is happy it will gain more from the traffic generated from the YouTube community than the potential loss of links to its domain, forgoing potential domain authority increases and resulting traffic. So Roger, I'm a little boat not a SEOmoz battleship cruiser, should I do what you do and wait for a week before I put my videos on YouTube? Or avoid the dangerous currents of YouTube stealing my domain authority and ignore YouTube all together?
Image & Video Optimization | | BruceMcG0 -
YOUTUBE BEST PRACTICE for SEO
We have made a seriers of videos, shouled we link them together in the description or in the video itself on youtube for favorable results? What else cn we do to help other that writing a good quality description, use the customize options in youtube and then place the embed for the video on a content rich page about the subject. Ofcourse the keyword is in the first part of the title, and we use keywords as anchor text back to the video page. Also make sure it is in a good video sitemap? Other than that, what do you suggest? p-3VepAtpvk
Image & Video Optimization | | jdcline0 -
Youtube or Own Server
I've trying to make one specific page of my personal blog more relevant, and today i recorder a video to improve my content. What is more relevante, host my video and embed with HTML5 (and offer an option for user go to youtube) or embed a video from my youtube channel directly? Have a chance for my video appers on Google SERP? How do i need to encode him to take best position? Thank's for everyone time, and have i nice day 🙂
Image & Video Optimization | | lucassc0 -
Video Rankings and Optimization Issues
I have noticed for some pages of the site I am working on that I see the video that is posted on that page ranking a lot higher than the page itself or the page does not rank at all, just the video. I'm curious to know if these two can technically be competing for rankings and if Google sees that the page does not need to rank because it chooses to put the related video into the SERPs. Also, has anyone seen any differences in the way videos rank based on where it's hosted (youtube, wistia, etc)? I would think this is common sense not to but still unsure, is it bad practice to keep videos hosted on multiple sites (currently I am adding videos on a new host, but have not deleted the old ones on Youtube yet)?
Image & Video Optimization | | Hakkasan0 -
What impact will Google removing 3rd party citations from listings have on citations being ranking factors?
So now that Google are going to remove 3rd party citations from listings, will they still carry the same weight for local rankings or will this be reduced? If so, how much and when?
Image & Video Optimization | | SteveOllington0