Importance of keyword in the content to rank well
-
Well, I am very beginner seo.
our website is www.theprinterdepo.com and our main keyword for the moment is refurbished printers, but there might be hundreds of more keywords.
I was analyzing the SERPs and found that for our keyword, the first 2 websites that come up have very different content
1.http://www.geeks.com/products.asp?cat=PRN
They rank first, but I dont see a lot of text with the keyword in their text or links
2. http://www.valstarprinters.com/
They mention the keywords lots of times in the text, probably they are doing keyword stuffing?
So this makes me thing, how the 1st one ranked there? just by link builiding?
-
I know what a 301 its, but I dont understand how you found that?
Just a little background information
we had a website called www.theprinterdepot.net and we wanted to move to .com
when we moved we put a 301 redirect in the www.theprinterdepot.net to the .com
I did that in the php.ini, its that the 301 you are talking about? should I remove it and replace the welcome page with a we have moved to or something?
-
Just to give you a little perspective:
You have 103 Root Domains pointing at you. Geeks has 4300.
Now, they aren't doing their on page perfectly, but I'm going to guess that they haven't really needed to. They are trying to rank for a few different search phrases on the page you've provided, so in a sense they are diluting their strength. However, they are strong enough, at this point, where it doesn't matter.
As you will always hear, though, I'd suggest working on your on-page ranking factors, and trying to acquire high quality links. I ran a quick check on your site, and you are internally pointing at 301's (such as http://www.theprinterdepo.com/plotters-drawing.html). This will cause you to leak a little link value. I found about a dozen in a couple minutes.
-
I tend to find ranking goes more or less like this (this is oversimplified for the sake of argument)
- Relevance (i.e. site content)
- Site importance (i.e. links)
- Other factors (trust, penalties, alignment of the planets, etc)
So you have to look at the big picture first. Geeks.com is a large and popular site (it's even a Google trusted site!) and it's relevant to the search (because they do sell refurbished printers). I would bet they have lots and lots of backlinks in general.
The second site has keyword overkill, that's for sure. It's not unfair to call that keyword stuffing. But they also have you pretty beat on links. Using the comparison feature of Open Site Explorer, Valstar has twice as many links as you do. Worse, half your links are nofollow (pass no rank). Valstar has a Mozrank of 53 and your site has a 40.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Database driven content producing false duplicate content errors
How do I stop the Moz crawler from creating false duplicate content errors. I have yet to submit my website to google crawler because I am waiting to fix all my site optimization issues. Example: contactus.aspx?propid=200, contactus.aspx?propid=201.... these are the same pages but with some old url parameters stuck on them. How do I get Moz and Google not to consider these duplicates. I have looked at http://moz.com/learn/seo/duplicate-content with respect to Rel="canonical" and I think I am just confused. Nick
Technical SEO | | nickcargill0 -
Fluctuation in Ranking for the keywords
We were ranking well for most of the keywords.These keywords were at first page i.e mostly @ 1st and 2nd position in Google.But we have put the following tag ie no index tag for our pages by mistake and after that the ranking fluctuated & fell down in Google search results as our pages were out of index in Google .We have removed the noindex tag after encountering the problem.Now I can see my pages are cached & indexed in Google after submitting to index in Google webmaster tool.Can I regain my ranking for the keywords and within how many days I would regain my previous ranking?
Technical SEO | | vivekrathore0 -
Duplicate Content
Hello guys, After fixing the rel tag on similar pages on the site I thought that duplicate content issue were resolved. I checked HTML Improvements on GWT and instead of going down as I expected, it went up. The duplicate issues affect identical product pages which differ from each other just for one detail, let's say length or colour. I could write different meta tags as the duplicate is the meta description, and I did it for some products but still didn't have any effects and they are still showing as duplicates. What would the problem be? Cheers
Technical SEO | | PremioOscar0 -
Will syndicated content hurt a website's ranking potential?
I work with a number of independent insurance agencies across the United States. All of these agencies have setup their websites through one preferred insurance provider. The websites are customizable to a point, but the content for the entire website is mostly the same. Therefore, literally hundreds of agency sites have essentially the same content. The only thing that changes is a few "wildcards" in the copy where the agency fills in their city, state, services areas, company history, etc. My questions is: will this syndicated content hurt their ranking potential? I've been toying with the idea of further editing the content to make it more unique to an agency, but I would hate to waste a lot of hours doing this if it won't help anything. Would you expect this approach to be beneficial or a waste of time? Thank you for your help!
Technical SEO | | copyjack0 -
Remotely Loaded Content
Hi Folks, I have a two part question. I'd like to add a feature to our website where people can click on an ingredient (we manufacture skin care products) and a tool-tip style box pops up and describes information about the ingredient. Because many products share some of the same ingredients, I'm going to load this data from a source file via AJAX. My questions are: Does this type of remotely-fetched content have any effect on how a search engines views and indexes the page? Can it help contribute to the page's search engine ranking? If there are multiple pages fetching the same piece of remotely-fetched content, will this be seen as duplicated content? Thanks! Hal
Technical SEO | | AlabuSkinCare0 -
Follow up to Archive of Content
This is a follow up to the Question I ask: http://www.seomoz.org/q/archive-of-content I have decided that I am going to move the articles from example.com (non-commercial) to website.com (commercial) however I was having a think, some of the articles on example.com and ranking well for some keywords, maybe getting around 20,000 visits from natural search, would it be possible when moving this article just to do a 301 redirect from the page with the article example.com to the new website? Hope that makes some sense. Kind Regards,
Technical SEO | | Paul780 -
Will rankings for my micro site rank better if I 301 redirect it to my main site?
This is my first time asking so I will try to be as clear as possible. Ok, I have a micro site that is an (exact match domain) and the domain is a couple 3-4 years old and ranks very well for several search terms. The main two terms it ranks for are like this. houses for rent in XXXXX XXXXX homes for rent (XXXXX equals a city name) The issue is this site has no backlinks, zero advanced SEO, I only did basic optimization to it when i set the site up. Even site structure, url structure all are not good.
Technical SEO | | Robbie8299
The only page I have ever even seen rank is the main root url. But with all that the site does really good in the top 1-2 results for key search terms. Now, I have a main site that is a very big site that has steadily been climbing in search terms every month with great backlinks, optimized for the city and all.
It currently ranks on second page for the listed search terms listed above. What I want to do is 301 redirect this microsite to my city page on my main site that is much better optimized for the key city terms.
The 301 redirect would point this "root domain" (mymicrosite.com) to my city page that looks like this. www.mymaindomain.com/city/XXXXXXX If I do this will Google rank my main URL city page as well as it ranks this microsite with zero links, seo, etc, etc. What happens if it does not? Will I be able to turn off the 301 redirect and keep the microsite rankings? My main reason for wanting this is I want this city page to rank well and I only want to optimize one site instead of both. Any help would be great!0 -
Duplicate homepage content
Hi, I recently did a site crawl using seomoz crawl test My homepage seems to have 3 cases of duplicate content.. These are the urls www.example.ie/ www.example..ie/%5B%7E19%7E%5D www.example..ie/index.htm Does anyone have any advise on this? What impact does this have on my seo?
Technical SEO | | Socialdude0