Google Analytics and Adwords Tracking Codes

[DanDeceuster]

A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts.

I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics.

However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?

[DanDeceuster]

That's just it, their web developer has all sorts of problems. I had to set up their wild card redirect because he had no idea how. Now I'm having to figure out how to install this tracking stuff because he has no idea. Would be a lot easier if they had a web developer that knew web development

[DavidKonigsberg]

Marcin is correct its called e-commerce tracking for analytics and your web developer should be able to put it in no problem.

[marcinlejman]

The tracking code must be customized to include the value. It's pretty simple, but you must ask the programmer to add the required snippet.

Full explanation is provided here:

http://code.google.com/apis/analytics/docs/tracking/gaTrackingEcommerce.html

This explanation includes a complete example of a valid tracking code which includes values (both transaction value, and prices of individual items added to the cart).

Hope it helps.