Broad keyword usage vs appropriate keyword usage
-
May I ask what is the difference between "broad keyword usage" and "appropriate keyword usage" that is included on the on-page reports? thank you!
-
As with most of our Crawl Diagnostics recommendations, using the keyword around 4 times is like the Pirate's Code: It's more of a guideline than a rule. That's, in part, why we chose to call it "appropriate" keyword usage rather than "correct." In general my rule of thumb is "use the keyword when it makes sense to use it, without so much that it sounds crazy" which in a standard-size web document of 300 words or more is going to be around 4 times. Including synonyms and other semantically related terms is also good to do, and should be pretty easy if you've chosen a good topic for your keyword. I hope that helps!
-
Does the 4 keyword usage still apply considering the Google Penguin update? I've read that you can now actually get penalised for doing so and that's it's better to include niche keywords (synonyms) that all relate to the subject matter rather than repetitive keywords/phrases.
-
Thanks Miranda, Liked that last tenni shoe paragraph, very interesting.
-
Hello! Sorry about the confusion here.
Essentially, the "broad" factor tells you if you've used the keyword in the document text at least once and the "appropriate" factor tells you how many times out of four that you've used the keyword (we recommend using it at least four times in the document text).
As you can tell, these are a bit redundant at the moment, but this is so that they can be broken out by importance. Using the keyword at least once in the document text is a critical factor. Using it four times isn't quite critical, but its still pretty important.
As far as the difference between "exact keyword usage in document" and "broad keyword usage in document", this refers to broad and exact in a way similar to how adwords thinks of a broad match and exact match for keywords.
So if your keyword was "tennis shoes", we'd say you satisfied the broad match requirement by using the word "shoes" and "tennis" in the document text within five words of each other. You would only satisfy the exact match requirement by using the words "tennis shoes" together in the document text.
I hope that answers your question. Thanks!
Miranda
-
Egle,
I think you may be on to something
-
Thanks Robert!
Yes, it seems that "broad" refers to a generic usage of the keywords throughout the page (document elements & body text).
And for "appropriate" and "exact", here is what I was able to figure out so far, not sure if it is true yet
The "appropriate" refers to keyword usage (not in exact fashion as the keyword phrase) within the document elements such as H1, page title, etc
And "exact keywords" refers to exact keyword usage within the body text.
-
Egle
As it is used within the on-page report card, it is a bit confusing. I looked at the use of Broad for Page Title, Document, and then the various uses of Appropriate. Interestingly, every time appropriate is used, there is a number associated with it. So appropriate/document - use it at least 4 times, H1 - 2 or less, title tag length - 66 char. Only for Characters in URL did appropriate not have a number.
For Broad, it appears the word is being used globally(the whole page) to point to a specific place: Broad usage - Document, broad usage - title tag. Appropriate seems to define a number range as it is used here. (I do not think it is an appropriate use of the word.)
I can't wait to see the mozzanswer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords per Page
Iv'e looked through the QA here and there are a lot of different conflicting opinions on what is a generally a good idea. For Example Florist Clearwater Clearwater Florist Florist in Clearwater Florist in Clearwater FL Clearwater FL Florist Clearwater Florida Florist Florist in Clearwater Florida Florist near Clearwater FL etc.... So for something like this example....should I have one page represent all of these keyword iterations or split them among different pages?
On-Page Optimization | | BenGMKT0 -
Keyword density and it's impact?
How beneficial is properly optimised text on your website? I have been reading copy blogger and they seem to think it's almost the foundations and can have a massive impact - thus their software for improving optimised text. So... The way I see it, content can fit into 3 areas: 1. Over optimised - keyword stuffed 2. Produced without the keyword in mind and then small changes, maybe the keyword used once or twice within 500 words, slotted into the h1 tag. 3. Optimised - At the front of the h1 tag, density of roughly 3-4%, emphasised with bold and italic. What kind of impact can number 3 really have on rankings? If your position 7/8 could it be possible to see position movement from content changes? Cheers
On-Page Optimization | | activitysuper0 -
Advice with keywords - category - Forum
Hiya guys Everyone has been really good to me on here, just wanted a bit of advice with the keywords on my forum. my website is a nightlife forum for the UK, each city has its own section. Each section has a eg: _What's on in Birmingham? Club Nights, Upcoming Events, Promotions _ as the Title category, Should I drop the Club Nights, Upcoming Events, Promotions and put that in the description of the forum. So it'll just be What's on in Birmingham? with a description Find Club night information, Upcoming events and pr............. eg Just wondering if it was to stop searches been made, like, Club nights in Birmingham etc. from being targeted. Your thoughts please guys Thanks for reading Lukescotty
On-Page Optimization | | Lukescotty0 -
How does a keyword get crawled and pointed at a certain page
I was wondering if you can give me some insight on how a keyword that I put on my campaign gets linked to a specific URL on my website by SEOMoz or Google. For example: updating a brick fireplace is my keyword. On the campaign when I am looking at my on page optimization, the URL assigned (or given) to it is my homepage. How is this determined and is there a way around it and or directing it to the correct page? Thanks
On-Page Optimization | | SammyT0 -
Why is on-page optimisation not showing all my keywords
Why is on-page optimisation not showing all my keywords, it is reporting on only about 10 of the 40
On-Page Optimization | | yours2share0 -
Duplicate Page Titles and Keywords
Still new to this SEO world, so please bear with me. I have an eCommerce site so one of the issues is duplicate content and page titles. So what I was thinking was this...for each product that I sell I have 4 or 5 keywords that I have targeted. For example for personalized iPhone cases I have decided on: iphone 4 case personalized, monogrammed iphone 4 case, personalized and monogrammed iphone case, preppy phone case, personalized iPhone case, monogrammed iPhone case For each of my products I was going to a product description (ie: trendy color block diagonal stripes) and a targeted keyword. But I was going to rotate the keywords through so as to try to avoid the duplicate page title issue. Will that help? Thanks much, Shara
On-Page Optimization | | Confections0 -
Alt attributes same as jpg name and keywords?
Hi everyone, Quick question: Is it better to have your jpg name and alt text slightly different to your keywords for that particular page, or is it better to have them slightly differently? At the minute I'm doing them all with a variation on the keyphrase I want to optimize for (long tail and all that...). Any input much appreciated!
On-Page Optimization | | CMoore850 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0