What are your experiences with outsourcing linkbuilding?
-
For us, any indian/3rd world linkbuilding vendor - do NOT hire them, they will ruin your link profile. If you give them very specific directions & find the right company/guy they can be decent for guerilla (blog/forum/etc) linkbuilding.
What are your experiences?
-
I was hoping to find better responses here, like where to find quality linkbuilders to outsource to LOL
Guess I haven't had enough coffee yet and am still sleeping....
-
There are pros and cons to outsourcing your SEO and link building work.
Pros:
1. Lower costs for your company - Not having to source, hire, train, and pay for an in-house SEO team can save you a lot of money.
2. Lots of choices - If you have a business process that you'd like to outsource, there's probably several companies out there who can do it for you.
3. Experience - Outsourcing link building to a company saves you the time from learning the ropes by yourself. They take the guesswork out of the equation and just give you the solution you need.
Cons:
1. Lack of control - Because these people are usually not in your direct area of influence, outsourcing can be prone to error.
2. Lots of choices - Yes, this is also a con. Because there are too many players on the field, it may be difficult to tell apart the experts from the 'horror stories.'
3. Language barriers - Communication with someone from another country can suffer because of the language barrier. Your instructions may be clear to you, but can be misinterpreted by a non-native English speaker.
What can you do to make sure that you're outsourcing SEO right?
1. Be clear about what you want, when you want it, and how you want it - Sure, it may take a bit more of your time to create a process, but it will be worth the time and headaches you save by reducing the errors your vendors may commit.
2. Do your research - Oftentimes, clients outsource their SEO to someone who promises "Instant Page 1 on Google." If you did your research, you know that this is probably untrue (unless they're Google or Charlie Sheen). Know what they're offering and what you're paying for - it's all about managing expectations.
3. See if they practice what they preach - Do a link:sitename.com query on Google to see if the company you're outsourcing to is doing their own SEO right. If you find that they use blackhat techniques to inflate their own rankings, you might want to stay away from them with a 600-foot pole.
It's true, outsourcing can sometimes be a nightmare. But with a little preparation and research, you can make it go smoother.
Cheers!
-
The only way to do it is to hire your own guy in a different countrie and keep tabs etc like a regular employee
-
"You is not happy with link?"
"O K. No probleming. I give you 10,000,000 Free Directory Submission last night, now you will have top google. U pay now?"
-
I've heard nothing but horror stories....
-
I have not had any luck outsourcing link building. The only way I have heard people are successful are if you give them step by step instructions with a list of sites to build links on.
-
I've found them to be good when you give them a list of URLs, but only when they are fluent with english so they can contact/post whatever you ask. Just gotta keep looking for the right people
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A lot of blogs use wordpress or blogspot, are these blogs still useful for SEO in terms of linkbuilding, or should they be avoided?
I am very new to linkbuilding and SEO as a whole, so please forgive my ignorance. Reaching out to bloggers is a common tactic, but I've found a lot of people tend to blog with the assistance of wordpress or blogspot. I was wondering whether these blogs are still useful for SEO or if it is best to avoid them? Thanks in advance, Lewis
Link Building | | Samstore0 -
Critique my outsourcing email?
Could someone critique my email? Thanks! Hi [FIRST NAME], How are you? I wanted to get in touch to see if you would be interested in being sponsored to write a post on your blog about [STORE NAME]? I’ve been looking at your blog and I see that you’ve featured [THE BRAND] a few times and I think [STORE NAME] would be a good fit as well. We would like you to create a post about our company and we’ll compensate you for the time you’ve taken to do this. You can choose 1 item under $200 in the following categories and we’ll send it to you free of charge: Accent Pillows Sculptures Accessories Beyond this, you have creative freedom to do whatever you want – the only thing that we require is that you link to [STORE NAME] If this sounds like something you would like to go forward with, let me know. Or, if you have any other ideas as to how you can partner with [STORE NAME], I’d love to hear them. I look forward to hearing from you! Thank You, [EMAIL SIGNATURE]
Link Building | | The_Kiwi_Man0 -
Looking to outsource some of our link building...
Hi Everyone, We are a small online marketing firm in the UK and we are starting to hit a bit of a bottleneck in terms of the resources that we have that can be devoted to link building. As a result, we need to outsource the link building for some of our clients (around 10). Obviously, we only want ethical, white hat link building to take place and it really is a focus on quality rather than quantity. As you can imagine, being a fairly small firm, we also have a very limited budget! We would ideally like to work with UK link builders but would definitely look at overseas partnerships if it worked out more cost effective and the standard of the link building meets our standards. Just so that I'm not wasting anyone's time, we have a budget of around £200-300 for this (I know, its a very limited budget!). I understand that with this budget comes limitations so we would be more than willing at looking at some stripped down packages (for example, we already have in-house bloggers, so we wouldn't need that). Let me know if you are interested or if you would be able to recommend anyone to me. It would be a great help. Matt
Link Building | | MatthewBarby
Wow Internet
matt@wowinternet.net0 -
Anyone have any experience of DMEGS?
We've gained a customer who has a lot of backlinks from www.dmegs.com and I was wondering, given Google's recent deindexing of directories, if anyone had a view on this one, good or bad?
Link Building | | aqueous0 -
Which is better for linkbuilding - Internal or external blog?
Well, here's one for the linkbuilding experts. I'm having a discussion with a client regarding a linkbuilding campaign utilizing a blog. Which is better: A. Setting up a blog on a subdomain (blog.website.com) and anchortextlinking to main domain (website.com/page)? or B. Setting up a blog on an external domain (external-blog.com) and anchortextlinking to client domain (website.com/page)? I've had success earlier with a blog on a subdomain (solution A), but everyone in the internets-sphere says external links is better.... Well, which is it?
Link Building | | Bolius0 -
Outsource Link Building?
Currently we are in the process of creating a new ecommerce website. The site is not live yet, but we have done all of the planning and brainstorming and now are just doing all of the dirty work to get things ready to go live. We are devoting a lot of time on merchandising and developing the site, but currently do not have the resources to put together a good link building campaign in house. Does anyone have any recommendations for outsourcing the link building? The last thing we want is to hire someone that submits to bad neighborhoods and only directories. Is there a good, better, best scenario we should be looking at for pricing, ect? Obviously, like most who are starting a new site, cost is an issue at least until the site gives some sort of sign of life. Also, we are in the Pittsburgh area. We don't need to go local with this, but if there is someone particularly good in the area it would be nice. Thanks in advance.
Link Building | | ClaytonKendall0 -
Company Looking For A LinkBuilder
I'm in the process of looking for a link building to handle a 6 months to a year campaign, for 8 campaigns. Can anyone recommend someone for me please? We are looking for someone that can give us guarantee results on the first page of the major search engines. As well as showing us our benchmarks from where our keywords were previously to where they will be when the campaign is over. If anyone can help us out we really need some help.
Link Building | | TSpike10