Unique content for local pages
-
Hi,
working on a website of a retailer who has about 100 shops accross the country and every shop has a page on the corporate website. Some questions about content on these pages:
-
is it ok to add links to the brands they sell in those shops on every business-page? It's a link to the product listing they sell of that brand
-
I wrote a generic text about the business where I can replace city, street it's located, ... Is it ok to use that kind of text on the local business pages?
-
anybody some ideas I can write about on those loca business pages?
-
-
Thanks for the advice!
will work with that. Gonna setup a Google Docs form and send it to the business owners.
-
- is it ok to add links to the brands they sell in those shops on every business-page? It's a link to the product listing they sell of that brand
I would do this.. if it is not going to be a briarpatch because of changes.
- I wrote a generic text about the business where I can replace city, street it's located, ... Is it ok to use that kind of text on the local business pages?
If that is a small part of that page then this is OK... but if this is the main content of these pages then most of them will be filtered from search results.
I would try very hard to get evergreen content for each location. Maybe you can create a webform that managers at each location can type in something unique about their store. Or call each one and talk with manager to get good unique text on each page.
- anybody some ideas I can write about on those loca business pages?
verbal driving directions... square footage, store exterior description, nearby businesses, write a pitch to nearby universities, large employers, business plazas
whatever you write, keep it evergreen... you don't want to be updating this every few months
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking App Store page in Google
Hey - has anyone had any experience in getting their App Store listing page to rank highly in Google for one of their primary keywords? If so, have you been successful and have you any pointers?
Image & Video Optimization | | GrowTraffic0 -
Does duplicate content damage ranking in YouTube the same way it does on websites?
I'm asking this question due to the following scenario: When we have videos produced by Third Party video companies they upload the video to their YouTube account before us (the customer), has chance to upload it to ours. If this was an article that was uploaded to the web then the website uploading it first would be classed as the original piece and all other website uploading the article would be considered duplicates and not rank (As I believe). Hence my question, does YouTube work in the same way and hence our videos when searched in YouTube be secondary to our Third Party video companies as they are posting them first? Regards, Tom
Image & Video Optimization | | CoGri0 -
Is getting listed on local directories useful for an online web site?
I recently came across Yext. Seems like a convenient service to get listed on local directories. Why I thought this would be useful are the backlinks, not necessary local searches. Are link juice good enough to justify spending the time to get listed? And what about getting listed on BBB.org?
Image & Video Optimization | | huisjames0 -
Once you start fixing Local citations with correct NAP, is it normal for your rankings to plunge at first?
I strongly believe that I have received the most solid Local advice I could from these forums and have started (in just a few days) to make the needed corrections. At the same time I'm somewhat excited and optimistic that it will be a long journey but that it's a learning process. About 5 days ago, I set my website up with "City landing pages" and I started plundering through google, fixing and claiming and correcting as many citations as I could with correct NAP. The journey still continues today as I just got my Bing Local card in the mail and verified. I went to check my rankings on Google Maps, just to see if anything had changed and sure enough it had. My listing had been holding strong at page 10 (which drives me nuts) and now after 5 days of solid work its on page 18. I have to assume that because I'm stirring the dust perhaps Google is confused and maybe in a month or so things might start moving the other way? Thoughts?
Image & Video Optimization | | jonnyholt0 -
Adding Photos vs Page Speed
I need to add more photos to our site, since I believe it'd be a better user experience, but I don't want our page speed to slow down. Is there an optimal size or quality photo parameters that work best for this? If so, is there a site or service someone would recommend over photobucket to get them? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Best Tool For Local Rank Tracking
Hello Everyone, I have taken a few clients recently that i'm doing local SEO for; I'm curious of what the best tool is for keyword tracking with local intent? I have heard things about WhiteSpark and MicrositeMasters, but I have no idea what is the best, is SEOmoz's tracking good for local? Thanks Zach
Image & Video Optimization | | Zachary_Russell0 -
Setting Up Localized City Pages and Duplicate Content issues
We are setting up landing pages on our site that will cater to specific cities, in an effort to be more relevant to the users in those cities and also capture more localized traffic. These regional pages will each have a unique paragraph at the top, but below that is a sentence or two about each product line that would be difficult to rewrite with quality more than 10 - 15 times. Would the paragraph at the top of the page be enough unique content (about 4-5 sentences)? Obviously the duplicate content wouldn't be to my advantage, but is it really necessary to rewrite the other sentences about the product lines? What's the most efficient method to complete this project in a whitehat fashion?
Image & Video Optimization | | InetAll0 -
Listing in Local search
Hi, Are several listing in google places allowed ? I've got 1 address but with 3 differents services with 1 website for each activity . Tks a lot..
Image & Video Optimization | | mozllo0