I am stumped on this one... SEOs Assemble! *blows seo horn*
-
Hi guys,
I am having a little trouble with one of my sites. I am trying to rank for a particular keyword, which is the same as my domain name.
I have the keyword.com and my competitor has the keyword.co.uk
Please see the screenshot below to show our back link comparisions. I don't understand how the mozrank and moz trust are calculated as I am getting beat here.
They rank first in Google UK and I rank 10th.
Both of our sites are well seo'd by professional companies so I am baffled how, with this profile and a diverse set of anchor text links, I am getting beat.
I would really appreciate any help and advice on this guys...
Thank you
-
From you look of your link profiles, there’s is stronger, it seems to point that they have better internal linking to the page they are ranking and over all higher quality links to the site which is why they have higher MozTrust and MozRank.
That said if your ranking 10th there is probably more of an on-page issue happening here than an off page one, if you want send me a PM with more details and I’ll see if I can give you any pointers.
Thanks
Rufus -
I noticed you have a lot less internal links - what is the anchor text distribution of these and what % are from body content as opposed to nav/footer/sidebar links? Compare against competition - this can sometimes be an overlooked factor
-
Looking for the achor text percentage of the keyword etc
-
I have attached another scrren shot from SEOmoz reports, I am 10th.
-
When you have a higher mozrank, but are getting beat out it always seems to me to come down to anchor text distribution and in your case it might also be location based URLs.
For the location point, if you are doing a search on google.co.uk, I have to think Google is going to give more weight to the URL that is using "keyword.co.uk" than "keyword.com". This is just based on how I have seen their rankings come back for other region specific google sites.
As for the anchor text let me give you an example.
I have people beating out my site for terms like "Dedicated Server Hosting". They have 524 linking root domains, and I have 2,500+.
Unfortunately 99% of my link text is my brand name, and not the keyword I would want to rank for. 80% of their terms ARE keyword specific, and this is what gives them the boost for that term.
So this may be a case where your keyword diversity is hurting you when compared to the other site.
If you take a look at the profile they have, and dig into the sites the first thing I would do is check to see if the links are obviously paid links or article spam links. If so then you should go report them :).
Other than that it looks like you might have your work cut out for you.
-
Run a full analysis and compare the anchor texts of the top 10 spots and see how they differ from yours (you can do this by running the keyword analysis and then asking for a full report)
-
This is probably the answer you are looking for.
Rather than just focusing on page level metrics you should look at the domain level SEOmoz metrics as well such as DomainAuthority.
For example, in your screenshot you have a higher PA than your competitor. However, if your DA is lower than your competitor then there is a high possibility that the links you are acquiring are low quality and don't provide much value to your domain as a whole.
As Maximise suggested, you will need to dig a little deeper and determine what types of links your competitor is getting and you are not.
-
Yes, go ahead and PM me. I will review them and let you know what I think.
-
A lot greater,
they seem to targer two versions on their keyword and they have a few token www.keyword.co.uk/ thrown in their too.
We have about 15 - 20 different keywords being targeted iincluding url.
-
Whats your anchor text distribution vs the competitors?
-
No unfortunatley not
-
I assumed its the one from your profile.
-
I haven't told you my keyword or url
-
Purely from a link profile point of view (I haven't looked at the quality of either sites onsite optimisation) I would say that their link profile is of a much higher quality than yours.
Their MozRank is much higher than yours (remember that this is a log scale). You have 4 times more external links than they do, 10 times more total linking root domains, 7 times more C blocks. Despite this they still out rank you in MozRank and MozTrust. This probably indicates that their link profile consists of high quality links from trusted websites while your links are of a much lesser quality (could even be considered spammy).
I think you need to focus on obtaining high quality links from quality websites. This is just a suggestion from quickly looking at the link metrics, you should do some in depth comparisons of the links going in to both sites. I hope this helps.
-
I've just checked on google.co.uk and you're #1
-
Yes both sites are in the UK
-
Hi
Is your site UK based? It could be down to location. UK based sites often rank better on google.co.uk
-
Thank you for this...
I can provide any information requested
-
Here's info on:
http://www.seomoz.org/learn-seo/moztrust
http://www.seomoz.org/learn-seo/mozrank
Without looking at your competitors back inks and yours + your on page SEO it's difficult for anyone to really provide you with any advice. So provide more information and you will receive better advice.
-
Age
.co.uk - 5 years and 6 months
.com - 9 years 9 months
Age of back links - I do not know, I know that the .com has had professional white hat link builders employed for 3 years +
Size of sites:
.co.uk -1,230 indexed pages by google
.com - 539 indexed pages by google
Their site is updated as often as mine, but my homepage remains static for length periods. Their homepage has a 'lastest posts' section. This is the only fresh content on their homepage.
The rank higher for a number of keywords.
If you have time, I could send you the 2 urls on pm
-
I don't really have an answer but just wanted to give you a thumbs up for the Ron Burgundy reference
-
What about the age of the 2 websites as well as the age of the backlinks to them ?
Also, I am sure you have already, but I have to ask: Have you targeted to get links from sites that are linking to your competitor ?How large is their site vs yours ? Is their site updated regularly ?
Other then your primary keyword, do you outrank them on a lot of other keywords ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Urls rank on page one, what should I do?
Hey Mozzers, I would like some input from you guys please. For keywords "car service dc" "dc car service" "car service washington dc" my site ranks in positions 7, 8 . My home page www.dcacar.com and also a landing page for washington dc: https://www.dcacar.com/washington-dc-car-service.html Is there something I can do to rank higher? Should I 301 redirect the landing page to the home page? If you have any suggestions and have experience in such cases your input will be greatly appreciated. Our home page also ranks for almost 20 other very important keywords that drive a lot of business to us. So I am a bit scared to touch the title tag on the home page. 2nd question. It's been almost 2 weeks that the local pack is showing 2 results for the same keywords. We are #3 lost our space from the result. Are you noticing any changes to your local packs? Why are there 2 results and not 3? When I search for similar keywords but in other cities I usually get 3packs even now. Any suggestions on making into the top two? We have 3 times more reviews than the other 2 companies the only thing I see that makes them rank above us is their company names are almost exact match with the keyword. Thanks in advance for your time and help.
Competitive Research | | Davit19850 -
Price for SEO Audit & Strategy
Hello, I am a part-time SEO and own a few web properties, in addition to owning other small businesses. I do the best I can in my spare time to grow my site's traffic and try to create decently valuable content. However, I feel like I am not getting the best results possible, so I am wondering if anyone on here would be interested in helping me with a site audit and strategy. I can do the grunt work myself, I just want someone with a fresh perspective to weigh in and guide me on what I should focus on to achieve my goals. Please let me know if you're interested and how much it may cost. A range is fine. Here are the specs on my site & niche: About 20 pages of content, most of which have 96-100 page optimization scores on Moz. DA of 19, home PA 32 Most competitive KW is 22 difficulty, 83 opp and 67 potential. Thanks so much, any insight is much appreciated. Please respond here or DM me directly. Best, Ricardo
Competitive Research | | myriad_ricardo1 -
White branded website & SEO
Hi guys, We might have as a new project to create a white branded website for a big portal in our local market (which have a strongest domain than ours): the goal will be to reach their big mass of users and if possible, place this new site BEHIND us on the SERPs. Since the content of the new website will basically be the same, we are considering 2 solutions: to "noindex" the site on search engines, which is a "secure" way to not create ourself a competitor to allow the site to be indexed on search engines but using the "rel=canonical" strategy to not be affected by duplicate content penalties (For example, we plan to add rel='canonical' href='http://www.ourdomain.com/category1/product2' /> on their page http://newsubdomain.theirdomain.com/category1/product2) The main question is: can the white branded website rank better than our site even with the "canonical" strategy? (Of course we could "lower" the quality of the white-branded website pages to avoid that risk... but if somebody has better advices, we would be glad to hear them 😉 )
Competitive Research | | Kuantokusta0 -
Working through the slides on my first seo project, I'm trying to determine the most popular content on competition sites.
From the video, I understand I should be looking for unique opportunities. But is there a baseline for product qualification, ie., a min. PA,LRD, Inbound LInks, social shares, etc. I guess I'm asking what I should be looking for in the data provided on each competing site? What determines THE most popular and unique product?
Competitive Research | | AhmadS0 -
Will changing my domain name from a .co.uk to a .com affect my SEO?
Hi all, The .com for my domain name has become available (I am currently a .co.uk) so I am looking to move over my website to this but first would like double check if this would have any affect on my SEO at all? As a company we mainly target the middle east (Although based in the UK) but at the time of registering years ago the .com was not available. Do I have a 'history' logged with the current .co.uk domain or is my website solely dominated by the content? Also, if I do transfer what would be the easiest way of doing this just changing the DNS to a different location (will there be a duplicate content issue on both domain names?). Thanks in advance!!
Competitive Research | | starydynamo0 -
Wondering why my site ranks well for one page and not another.
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com. Take for example these two parts:
Competitive Research | | launch3
MT500A-81015 MR050-81045 Search only those parts in google - we rank 3rd for one of them and don't rank at all for another. Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them. Can anyone help me understand this?0 -
Local SEO
Im trying to rank well for a local search. im trying to rank for my city plus lawn care. Its not that competitive, because people in this field dont know about seo. Im trying to just rank well for it can someone give me suggestions to do that. Should i create blogs and use the comments to hyperlink to my page. Im doing research on my competition and seeing what backlinks they are using. and off page seo ideas would be great as well We have a great google places page same with yahoo. We are trying to rank for different city's i rank well for the city i live in and my address is in, but i dont rank that well for other cities. Even tho they are less competitive than mine competitive under 500k results for my keyword
Competitive Research | | fhnhockey0880 -
SEO Struggles
Hey everyone, I am a web programmer and have been fooling around with SEO for about a year now and just started to get pretty serious about it so I signed up for SEOmoz. We just launched our new site about 4 months ago (http://www.cincinnatiwebtec.com) and Google just started ranking us about a month ago. I believe we have done everything right with H1 tags, H2 tags, Title tags, alt tags, inbound links, url structure, etc. but yet we still can't even seem to get to the 1st or 2nd page of Google for "Cincinnati Web Design". I know it's going to be a competitive keyword because the people fighting for it are the SEO experts, but if you were to compare a person on page 2 or 3 to us, some of them have nothing to do with Cincinnati web design and I highly doubt they even bother with SEO, but yet they are ranked higher than us. i.e. http://www.hollandadvertising.com/ - the only place I see Cincinnati is the address at the bottom and they have only 30 inbound links according to yahoo. On top of that, they are an advertising firm, not a web design firm! I was wondering if you guys would take a look at our site above and offer some suggestions. Do you think we are spreading the keywords too thin? I mean I just can't think of why a company like the Holland Advertising example above would rank higher than us. We clearly have a more SEO optimized site, more inbound links, more quality links, 0 errors, 0 warnings, etc. I am just at a loss. Hope you guys can help. Thanks guys, Chris
Competitive Research | | Cincinnati_WebTec0