Link Building - Quality,Quantity, or both?
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Hello SEOMozzers,
As I embark on yet another client's link campaign I ask myself where best to spend resources(time and money) on link building. Typically I provide a mix of blogroll links, article syndication contextual links, social media posting and high PR one way links. I would like to know if anyone here finds one form of link to carry weight over the rest. I have my suspicion and my own theory on it but I would like to know what the moz concensus is.
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I have seen several highly competitive verticals where a lot of exact match anchor text links are really effective even if they are from lower quality sites. I don't think this will work forever but I think it works too well in many cases in the present. I like to think that quality links are the way to go, but I've seen a lot of cases where a high number of low quality links are winning.
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Rand has a great post here: http://www.seomoz.org/blog/buying-links-is-shallow-buying-blogs-now-thats-a-strategy
Our goal is to focus on Quality, but we will take what we can.
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remember Looksmart!? Man the good old days
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Yes, directories was one I forgot. I don't focus on them like I used to in the old days when Yahoo Express Submit, Google Directory/DMOZ and inktomi were the IT
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Well it is hard to get good quality links, but out of the easier links to get. Matt Cutts stated that out of article posting, blog comments and directories, he said tha directoreis mixed with a few quallity links still hold value, the others do not.
What to look for in a directory? either quality, relevancy or local.
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