On page SEO? (This is good! I promise)
-
I have been doing some research on onsite optimization and I hit a dead end, need some help with OnSite....
These three I get for the most part... (If you would like to add anything please do)
Title optimization - needs to be unique with keywords included under 90 words
Meta description - needs to be unique with keywords included under 150 words
Meta keywords – all keywords
Questions begin here...
H1 headings – Should this be the first thing the spider crawls? Should they be unique? Is there a penalty for having this content the same on every page? (H1s are under the logo at the top of every one of my sites pages)
H2-H6 headings – Should they be unique? Is there a penalty for having this content the same on every page?
Bold text – does this matter for SEO?
Italic text - does this matter for SEO?
Link anchor text – These are the same on most pages. However, most of these links are part of the navigation, does this matter for SEO? is this duplicate? how does the search engine analyze this data?
Image alt attributes – I have the share image buttons on my site (Facebook, Twitter, etc...) and they have the same alt attributes on each page. Does this matter for SEO?
Body text – I found a competitor site that’s ranking #1 for a key term. This competitor has 11,106 words in their body with the keyword mentioned 29 times (0.8%). They placed all this text in a small scroll down on the bottom of their page. Its strange how they included it. Please review attached image.
the competitor URL is http://www(dot)1804design(dot)com/
-
90% of your answers were discovered through SEOMOZ's On-page Analysis tool
Correction for Title Optimization:
1. The visible portion of the page title in the search results extends to 66 characters, after which the engines will often truncate with an ellipsis. In order to optimize for the best possible title (and provide the most compelling call to action for searchers) keeping the title tag under 66 characters in length is recommended.
Correction for Meta Description:
2. Since the meta description isn't used for rankings, and the snippet cuts off after 156 characters (in most instances), it's unwise to have a longer meta description tag. Words beyond this count won't be seen by anyone.
Correction for Keywords:
3. Search engines have, for years, ignored the meta keywords tag as a ranking signal. Although it technically does not harm rankings, it can be used by competitors as a method to extract your targeted terms and thus, we recommend against its use.
H1-H6 Tags:
4.
a. H1 tag above the fold is a bonus
b. Use your Main keyword in H1 tag preferably towards the front.
c. H2 tags is used break down the main topic and is effective
d. H3-H6 should be used as sub topics only if it going to be natural otherwise it may come off as spam.
Bold & Italics text:
5. In testing, search engines appeared to have a preference (albeit slight) for pages that employed a targeted keyphrase with one of these elements than those missing it. This may also be valuable to users who can more easily find references to their search query thanks to this highlighting.
Image Alt Attributes:
6. Keyword usage in the alt attribute of an image employed on a page is surprisingly positively correlated with good rankings. It also helps considerably with image search, a popular and oft-employed vertical/universal search system.
Body Text of Competitor:
7. Body Text: I wouldn't worry about competitors, work on your own strategy
-
Headers are not as important as they used to be since they can be easily manipulated so I wouldn't put in too much time and effort on that. That being said, it's a good practice to use them.
There is no penalty for using same headers but its better to use unique headers for each page so they are not competing with each other.
Meta keywords: it doesn't have value in Google and other major engines at least - it could work against you as competitors can refer to it and easily know what you are targeting.
Bold text: it used to matter - but it's very less now - most likely has negligible affect now.
Internal link anchors can be duplicate - if you have a site-wide text link menu, wouldn't technically those links be 'duplicate' throughout? No penalties/issues. My sugggestion though is to vary it occassionally even internally to get most of it.
Image alt attributes - no issue in have same of it for the Social buttons on all pages. In fact, you don't want to tweak them and try to rank for some keyword. They are just social buttons...
Competitor: They are using DIV Scroll - I would be very careful in how I use it. It doesn't seem user-friendly as the box is too small and there is lot of content in it. I am not too sure if Google can discount it algorithmically but if their staff see it manually, it could be an issue. There is no 100% sure way to know the outcome of using div scroll the way they are using - as of now they probably do get benefit by using lot of text but using lot of content in a little box like that is not a sound long term strategy considering the risk of manual review and also with G-bots getting smarter
-
I'm not sure where to begin here since there are many issues. I think you should start by looking at the Web Developer's SEO Cheat sheet. http://www.seomoz.org/blog/the-web-developers-seo-cheat-sheet
pdf - http://static.seomoz.org/user_files/SEO_Web_Developer_Cheat_Sheet.pdf
and The Beginners Guide to SEO http://www.seomoz.org/beginners-guide-to-seo
Title: Most Important, Main keyword in beginning
Meta-description - No SEO, but use for SERPs call to Action and attention.
Meta-keywords - No SEO, Remove.
H1 - Important, should be one of the first things a spider crawls.
H2 - Not as important
H3 - H6 - Not important
Bold or Italic - Important - Main keyword should be bold or italic
Link Anchor Text - Important, most important links near the top, and Google will only count the anchor text for the first link. (same link)
Image Alt - all images should have Alt
Content - Content is extremelly relevant. But this section would need a whole page of explanation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doing URL change losses SEO ranking or not?
Hi Webmasters, I would like to move shipwaves.me to shipwaves.aeHowever, our website is concentrated on middle east countries and moreover, we have though .me is middle east [United Arab Emirates} and later with SEO advice, we have taken .ae.Besides, our confusion is if the website move from Shipwaves.me to the new domain shipwaves.ae this makes our SEO ranking loss or not?some of our keywords has been started showing on various search pages. So, anyone knows about this concern, please let me know.
White Hat / Black Hat SEO | | LayaPaul0 -
Robots.txt file in Shopify - Collection and Product Page Crawling Issue
Hi, I am working on one big eCommerce store which have more then 1000 Product. we just moved platform WP to Shopify getting noindex issue. when i check robots.txt i found below code which is very confusing for me. **I am not getting meaning of below tags.** Disallow: /collections/+ Disallow: /collections/%2B Disallow: /collections/%2b Disallow: /blogs/+ Disallow: /blogs/%2B Disallow: /blogs/%2b I can understand that my robots.txt disallows SEs to crawling and indexing my all product pages. ( collection/*+* ) Is this the query which is affecting the indexing product pages? Please explain me how this robots.txt work in shopify and once my page crawl and index by google.com then what is use of Disallow: Thanks.
White Hat / Black Hat SEO | | HuptechWebseo0 -
Which is Important? Backlinks or Internal Links? For SEO purpose.
Which is Important? Backlinks or Internal Links? For SEO purpose.
White Hat / Black Hat SEO | | BBT-Digital0 -
Is domain redirection a good method for SEO?
I have a question and need suggestion from you guys. I’ve searched for my question on Google but don’t get exact information what I need. Maybe I can’t search perfectly.
White Hat / Black Hat SEO | | kamishah
Let me explain my confusion:
I’ve checked backlink profile of a website. He is not using his main domain while doing comment backlink. He put his another domain while doing comment backlink. The another domain redirect to the main domain. Why he use another domain while doing comment backlink?
Is it helpful to get better rank on Google? For example: My Main Domain = solutionfall.com
Another Domain= xyz.com (It redirect to solutionfall.com)
He just uses xyz.com while doing comment backlink. Thank You so much1 -
Opinion on Gotch SEO methods & services
I would love to get you all's take on Gotch SEO. I am gearing up to link build for a site in the next several months, and have been reading up from sources other than Moz, in preparation. (Need to re-read Moz's guide, too, but I have already read it last year) I'm reading Gotch SEO's main link building method articles right now, and am wondering what you all think. Do you think they have a good approach and are generally reliable? Likewise, has anyone used their service for getting a link? What was your experience? Or if you haven't used the service, any quick takes on it?
White Hat / Black Hat SEO | | scienceisrad0 -
Dodgy backlinks pointing to my website - someone trying to ruin my SEO rankings?
I just saw in 'Just discovered' section of MOZ that 2 new backlinks have appeared back to my website - www.isacleanse.com.au from spammy websites which look like they might be associated with inappropriate content. 1. http://laweba.net/opinion-y-tecnologia/css-naked-day/comment-page-53/ peepshow says: (peepshow links off to my site)07/17/2016 at 8:55 pm2. http://omfglol.org/archives/9/comment-page-196 voyeur says: (voyeur linking off to my site)
White Hat / Black Hat SEO | | IsaCleanse
July 17, 2016 at 7:58 pm Any ideas if this is someone trying to send me negative SEO and best way to deal with it?0 -
Question about local SEO when you serve many more cities than you have brick and mortar locations
My URL is: http://www.mollysmusic.org for the record.I run a music school that serves in-home lessons to a whole slew of cities. Since I only have 3 brick-and-mortar locations, I can't make google local profiles for all the cities served, but I want to get seen by those people searching in their own cities. Right now, our biggest competitor, takelessons.com, is top ranked for every single city you can think of, because they have individual web pages for every city served. Their content is repetitive and scrapey, and to me, that says "doorway page" which supposedly can get you de-indexed. I'm reluctant to do that because I'm afraid I'll get banned, but I have to compete. I also want a strategy that can scale when we move into new areas. Is there something that makes TakeLessons's content NOT a doorway page? What's the best practice for getting ranked in multiple individual cities if you run a service? Thanks in advance.
White Hat / Black Hat SEO | | mollysmusic0 -
Should I redirect old pages
I have taken over SEO on a site. The old people built thousands of pages with duplicate content. I am converting site to wordpress and was wondering if I should take the time to 301 redirect all 10,000 or so pages with duplicate content. The 10,000 pages all have links back to different to different pages as well as to the homepage. Should I just let them go to a 404 page not found.
White Hat / Black Hat SEO | | Roots70