Competetior playing fair?

[YGF]

I have been studying my competitor using a number of great tools suggested on this site, hubspot; opensiteexplorer,alexa and of course the competitive analysis tools here - and I really am getting confused about the results for one particular competitor.

here is a sample of some of the strange results coming up for them - that the domain age is 42 years old; That they have 5 blogs associated- when in reality they have zero. That their blogs are getting reweeted multiple times.

So the question is - how can I compete with this- or at this stage should I be looking at how they are doing this with a view to trying the same thing?

Thanks,
Sinead

[EGOL]

You suspect that you have received bum data...  don't fret over it.

I have found that the less attention I give to these competitive analysis tools the more work I get done.

[Highland]

I find the Pro Campaign tool to be pretty accurate because it doesn't rely as heavily on assumed data (all tools have to rely on that because you don't have a site's logs to give you hard numbers, nor do you know exactly how Google ranks sites).

OSE gives you a pretty good look at what links a competitor has because SEOMOZ spiders the internet looking for them. Look at their links and note what they have. You will need more QUALITY links than they have.

Take a look at their content. You need good quality content. Pro can't help you as much here but look at your competitors. See their content and try to make some thing better.

Above all don't give up. You can outrank them if you're willing to invest the time to make your site better than theirs.