What are the strategies in Link Building? How to increase referral traffic?
-
Guys please help me to increase reference traffic for a dry topic website such as automotives, insurance, real estate. I tried social bookmarking and networking but I did not find any difference I even did Blog commenting forum posting but it did not make much difference to me It increased my search rate but it not helped in my referral traffic. So please suggest me better strategies in Link Building for dry topic websites
-
I Â am sorry if I was not right on target on that however take a look at these 2 links
http://www.linkstycoon.com/2012/01/referral-links-can-improve-traffic-to.html
http://www.linkboostup.com/Forum-Link-Building.html
Forum link building is a very decent way to obtain web traffic. Forum links are effective referral traffic sources that also improve web visibility on search engine. Forum participation is capable of bringing visitors searching for specific service or product related to your business. Forum provides one way, permanent back links to your website. Forums are updated constantly with new topics and are indexed frequently by search engines crawlers. Forum provides valuable links to boost your website’s search impression and more impressions improve click rate. If you are looking for forum link building to improve your website ranking, you can enjoy our forum link building service.
I hope this is more on target to what you're looking for if it is please let me know and I'll be happy  to put together more information for you.
Sincerely,
Thomas
-
Thank you all for your valuable suggestions about quality back-links. But, am looking suggestions regarding referral traffic to dry topic websites such as real estate and automotive. Could you suggest me effective link building strategies, where I can increase referral traffic.
-
You may want to mix up you anchor text a bit and maybe throw in some longer tail phrases. Having too many exact keyword phrases may do you some harm.
-
I wanted to throw out another idea as I am in chemical engineering and a niche business myself. Why don't you if you're not already a member of LinkedIn join LinkedIn start a group for auto insurance people need it all states but New Hampshire require it ( I learned this the hard way last week driving in FL) however you can make to the subject open to people like myself who wanted to spend less on auto insurance I bought from a company and I would have loved more information. When you post excellent content to your LinkedIn group and then have your group point to your blog it is a real win-win. I know Facebook is less likely to be gaga over insurance however Twitter and LinkedIn my opinion are the place to talk insurance and people will care.
Hope that was a help as well please remember to in your include profile a link to your blog as well as inside your group that you plan to create.
Sincerely,
Thomas
-
I agree with everything that Matt has said especially stayed away from paid links as their truly a last resort. Â I want to elaborate slightly more and let you know. You must diversify your anchor text anchor text is the URL you want to use let us say you are trying to sell toy cars and your web site has a page that is http://www.example.com/toy-cars/ an excellent way to build a link would be from a high page rank site or blog with a do follow relevant to your toy car website you would do best by placing the keyword toy cars inside the content of the website as well then making a link exactly like this
[Toy Cars/a>](http://www example.com/)
[note I can put whatever I want after the .com/"> whatever I want/">](http://www example.com/)
[here's an example like to still use this link to make sure my anchor text is perfect. What I'm getting at is always have your website anchor text say the same thing have it differ for whatever topic you are trying to rank for this makes for a links powerful combination you can practice using](http://www example.com/) http://www.w3schools.com/html/html_links.asp
now please remember when linking it really only matters if the page you're linking from is ranked at least page rank 1 and most importantly has relevance to your website to illustrate my point you in more is a you tube video I have had great success showing people as I believe the man Andrew Masanto knows his stuff.
SEO Lecture - Harvard Business School - Andrew Masanto
I hope I was of some help.
Sincerely,
Thomas Zickell
-
Thanks
-
Very good reply Matt! I will have to bookmark that 101 too
-
Blog commenting and Social Bookmarking (should you choose to use these methods) should only be a small/tiny part of your overall link building strategy. Put more effort into on-site content and make it interesting and unique. Then look at doing other things like PR articles, news articles, blogs etc... Also concentrate your efforts on building actual backlinks from strong, relevant sites.
I have uploaded an (old-ish) PDF which might give you some extra ideas However, don't take it as gospel - I would personally ignore the paid links section!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shortcut Link and Referral domain in Google Analytics
Hello, One of my clients has a Facebook page for his company, and his social media manager posts some promotional and educational posts on daily basis. the social media manager uses affiliate ID's in the destination URL to track traffic and leads that come from the social media and to make it look nicer he uses shortcut links service - bitly. Now I have a few questions about this: I don't see traffic comes from bit.ly or bitly.com in Google Analytics, my question: is using 301 redirect makes Google Analytics understand that the last website which sent the traffic to my website is not the actual Referral website? Is using shortcut links in the social media damages the links value (even though they are <nofollow>links - but still considered as signals from social media</nofollow> Thanks. LorS1nd.jpg
Social Media | | JonsonSwartz0 -
Track Referral Visits on Facebook Fan Page
I have fan page on facebook. Recently i started social bookmarking and directory submission for that facebook Fan Page, Now i wanted to know how can i track those referral visits, from which bookmarking site visitor comming on facebook fan page.
Social Media | | sachinshelar0 -
Building links to a Twitter/social account
I've seen plenty of articles about using Twitter to build links, but how about building links to a Twitter account? Does registering on sites and directories like Topsy, Twellow and Klout help? We can link to Twitter accounts on our own websites and other social profiles, and use it as our link on blog comments etc, but is there anywhere else specific?
Social Media | | Alex-Harford0 -
Running a contest to increase Facebook Likes
I recently read about a well known company giving away a large prize and offering anyone a chance to win by Liking their Facebook Page. Has there been any statements provided by Google on how they view the attempt to increase  Facebook Likes through contests. Or if they have not revealed anything, what do you think Google's approach would be based on their history?
Social Media | | ProjectLabs0 -
Question on RyanKent's Identifying Link Penalties 2012 Article
I have a question about this article: http://www.seomoz.org/blog/identifying-link-penalties-in-2012 Specifically the Section Titled: Other Google Link Penalties _"Google often manually penalizes sites and does not inform site owners of the penalty. Furthermore, Google makes many algorithm changes each year. Most people are aware of the major algorithm changes, but you should also know Google makes about 50 algorithmic changes each month which could lead to ranking changes or an "algorithmic penalty". With the Penguin update specifically, we are unsure if there will be further refinements and rollouts as has happened with Panda. On May 25th Google rolled out what Search Engine Land calls Penguin 1.1. _ What advice is available for a site owner who wants to know if they have received a link penalty or at risk in the future? Check your anchor text distribution to see if it appears natural. You can perform a fast check in Open Site Explorer of your top 20 links as follows: Go to http://www.opensiteexplorer.org/ Enter in the URL of your site and press <enter>or the SEARCH button</enter> Change your drop down box settings as follows: Show [followed + 301] links from [only external] pages to [pages on this root domain]…..then press the FILTER button. These settings will remove the “nofollow” and internal links which are not evaluated by Google as part of link penalties. You will now see a list of all links to your site which may cause you to incur a penalty. For now, focus only on the Link Anchor Text column. If 50%+ of your top 10 links show the same or very similar anchor text, that is a warning sign of a very unnatural link profile. Of course, a deeper analysis is desirable but this method offers you some idea of the problem in just a few seconds. Hopefully your anchor text distribution looks more natural than the below example. Notice how all the links show anchor text? A natural distribution would show a high percentage of links with simply the site URL. When anchor text is naturally used, it is often far less than ideal." Anyway, with anchor text looking the same - would this have a negative impact if i was syndicating content to 10-15 blogs, or if i used onlyshare and did it to 50 or something. Would this impact me eventaully in a long term sense. I tend to write articles at least weekly for these sites so that i make sure i have fresh content, if me syndicating them/sharing the excerpt to my blog pages w/ anchor pages back to my main article is hurting me by having multiple pages linking back w/ the same exact anchor text, that would be a good thing to know. Any input on this would be much appreciated. Keep in mind i'm not creating 10k blogs and having one blog post on them.  They are actively posted to. With my established site they seem to work great- but with a new site, would popping 10-15 links real quick like that set off any alarms? thank you, -Travis Gross
Social Media | | choiceenergy0 -
Should my small business website link to Yelp?
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?
Social Media | | pharcydeabc0 -
How to get a link on Twitter box in Huffington Post?
Hey guys, got a question about the Huffington Post and its Twitter widget - see screenshot attached HuffPo seems to be aggregating links somehow under the "Top links on this topic" heading within the Twitter widget. At first I thought this was an official Twitter wdget;Â http://twitter.com/about/resources/widgets However, I can't find it on Twitter's site and I'm starting to think it's a custom widget possibly developed by HuffPo themselves. My question is how do I get my site to rank under their "Top links"? Is it feeding on Twitter presence or is it feeding from Google News or through something else? Many thanks in advance for any light shed on this topic Edit: Link to Huffington Post page example from screenshot Screen%252520shot%2525202011-10-24%252520at%25252017.26.54.png
Social Media | | JDauncey0 -
Quality link building methods??
I am getting more and more confused by the messages out there about "post Panda" link building methods. Apparently Google has devalued many of the old methods such as Article Marketing, Profile Linking, Web 2.0 content etc. But all I hear is that instead of that you must create "quality content" that users want to link to naturally. But hey.... how do users find your quality content if you don't already rank in the search engines?? Isn't it a bit chicken and egg? So, if I write what I think is a really good blog post or product page now, I can not really do anything to help it along in getting some decent rankings so that people will actually find the page and maybe link to it?? I also hear that "Social Signals" are becoming more important for rankings. Facebook likes and Google +1's Can anybody tell me how you encourage people to like and +1 the standard info pages of your website, like "Home Page" or "Service Page"? or is the future of search all about "commentary". Do I need to write a witty interesting blog post that appeals to masses that then links to my service or product page. Do I need to tweet to my non existent followers about a page I cant get ranked in the search engines? or blog "quality content" to no-one because I have no traffic coming to my website?? As you can probably tell, I am very confused with the messages, post panda. I would greatly appreciate it if someone could help me with the order of the new Search Marketing strategies. If I write a quality web page, then what? If I don't already have a traffic source either in Social Media or other related web pages, what is the best way to go about gaining rankings and traffic from search? Thanks
Social Media | | websearchseo0