Guest Blogging Tips
-
I'm just getting started in guest blogging, and had an idea I wanted to run past the SEOmoz community.
I've been told that when guest blogging, it's only worthwhile to post one guest post per domain (if your intention is purely backlinks, which mine is). But I was wondering if it might be more effective to try and place a series of 4 or 5 related posts, and try to get the blog owner to link from one to the other (Click here for Part II of this series).
Wouldn't all that internal linking give the pages with my bio links on them that much more authority?
-
While it surely up to you, but with guest posting, I'd rather focus on the quality of the blogs than the number of unique ones. That said, recurring guest articles at SEOmoz or Mashable will work much better than dozens of unique guest posts on low-quality blogs.
That doesn't mean you should focus only on huge established blogs.
Here's what I do:
- Identify several large blogs in my niche and guest post their at least once a month
- At the same time, be in the constant search of new promising blogs and guest post there as well (to discover new communities and build more links)
Looks like my answer here is: do both
-
Your guest posting strategy depends on what your goals are. If you're just looking to accumulate links, you're much better off distributing across a range of websites. You'll get better ip diversification, a higher number of linking root domains, and each link will count fully since it's from a unique source. The interlinking of posts that you propose would have a very negligible impact on the flow of authority through the sites you post on.
If your goal is to develop a position of thought leadership or to develop a following from the audience of the sites you're guest posting on, multiple posts is the correct strategy. This way, you get seen by the same audience over and over again. If they like what you write, they'll be much more likely to follow you / pursue your content on other sites. It's basically an exercise in brand awareness -- you need the same people to see your message repeatedly in order to have any impact.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Blog posts and 3rd hierarchy pages weigh same as per Google?
Our blogs.website.com has been a sub-directory since 2 years as website.com/blog. Now we have blog posts with URLs website.com/blog/blog-post-1. This blog is located at different place technically, away from website. Now my doubt is whether the blog-posts have equal weightage at Google just like other 3rd hierarchy level pages of website like website.com/page1/topic2. Thanks
Intermediate & Advanced SEO | | vtmoz1 -
What would you do with this odd Blog configuration?
G'day fellow digital marketers! I'm analysing a new site in analytics. Having been hit by Panda, and being plagued with a variety of issues - one that's got me scratching my head is their blog configuration. Now, on most sites you'll have something like: www.clientsite.com/blog All blog posts would then sit under the blog page: www.clientsite.com/blog/this-is-a-blog-post Anyway, on this blog - when a new post has been created historically - they've all been placed directly under the homepage, so when you click a link on: www.clientsite.com/blog You instead arrive at: www.clientsite.com/this-is-a-blog-post So, we have 150+ posts equally sharing the hompage authority - detracting from their ability to rank for their core services pages. I'm thinking of going to town on the 301 re-direct wagon, changing: www.clientsite.com/this-is-a-blog-post to www.clientsite.com/blog/this-is-a-blog-post But I'd like to know your thoughts and experiences before I get to work! Thanks in advance guys and gals, John.
Intermediate & Advanced SEO | | Muhammad-Isap0 -
Guest writer for a magazine that is .pdf?
I was asked to be a guest contributor to an online bridal magazine, but not sure if there would be any linking value on it, as it is a pdf. Of course, there would be readers who might remember me, and come visit our site. But for linking purposes, I don't see any seo benefit. But I am a newbie, so I might be missing something. The magazine's are in a pdf format. Here is a link: http://bridesclub.com/wedding-magazines/Spotlight-NW-Fall-2013.pdf You can also view it online but they redirect to www.issuu.com/ And the links are no followed. Anyone have any advice? Thank in advance!
Intermediate & Advanced SEO | | yatesandcojewelers0 -
How does Google or Bing Recognise my Blog?
I have a blog as part of my site http://www.over50choices.co.uk/Community/Ashleys-Blog.aspx and has been live for approx 10 weeks, but i dont think google recognises is yet as a Blog. Is there anything that i can do to speed this up? We have posted about 25 posts. Thanks
Intermediate & Advanced SEO | | AshShep1
Ash0 -
Client has blog and main site - current thoughts - how to consolidate?
So I have several clients who have been blogging for a few years on Blogger and self hosted WordPress. They also have their "main site" on a different URL. What is the current thinking on what to do with the content. The "main sites" could use a bit of a boost and I know the content would help so I know I can 3-1 redirect everything from the current blogs to a new home on the main site. What I am thinking is to move most of the posts to the main site with redirects, but leave a few posts around perhaps a theme (and maybe writing a few more) and leaving that property up and "open for business" so the links from it have some value to the main site, we can get G-plus author attribution on several sites in their topic of experience and maybe we can get some extra pages to rank in top 7. Does this seem like a reasonable strategy?
Intermediate & Advanced SEO | | dot-B-dot-B0 -
On blog structure and topic [Advanced]
What if you run a university website with 20 faculties, how would you approach building a blog for them? Would you do it like most universities do - put all blogs in a subdomain and each individual faculty in a subfolder. Like this: https://blogs.monash.edu/ Would you put the blog in a subfolder and create categories for each faculty - like Mashable does for tech, entertainment, etc. Or, create separate subfolders for each faculties? If you have other ideas, please share. For argument's sake, the goal of the blog(s) is to generate leads. It's part of a larger content marketing effort and they want to maximize the blog's SEO benefit. And by the way, please state what you think are the advantages/disadvantages of your chosen option. Thanks!
Intermediate & Advanced SEO | | andrep0 -
Blog - on the domain or place on separate site, now that Panda ranks for bounce, TOP, depth of visit
Over 10 years ago, we decided to run our blog external to our main website. contrary to conventional wisdom then, we thought we’d have more control/opps for generating external anchor text links, plus working in a bona fide blog software environment (WP). As we had hoped, the blog generated alot of strong inbound links, captured inbound links of it own from other sites and I think, helped improve our SERPs and traffic. Once the blog was established and with the redesign of the website, we capitulated, and finally moved the blog onto the main domain. After reading a number of pieces on Panda and the new reality of SEO, sounds like bounce rates (in particular), time on page, and other GA measures may have a more profound influence on google rankings now. Given that blogs are notoriously for high bounce rates (ours is), low time on site, depth of visit, seems logical that it adversely affects our site averages for the main domain). Is it time to re-consider pulling our blog off the main domain to reassert the ‘true’ GA measures of the main domain? I guess it still gets down to the question... is the advantage of all the inbound links to the blog on the main domain of greater value than moving the blog off-site and reasserting better 'site stats' for google's pando algo? Thanks.
Intermediate & Advanced SEO | | ahw0