Are micro formats and schema.org a worthwhile investment of my time?
-
Hi all,
I recently watched this webinar http://www.seomoz.org/webinars/microformats-real-life-use-cases and it was very good, but I'm not entirely certain if this is a worthwhile thing to be doing?
I have a couple of websites I'm improving the SEO on, and things are slowly picking up but I'm not sure if I should be spending time working on improving my landing pages (once these have been identified) or working on the code side of improving my SEO position.
When improving my landing pages I'm asking myself the following questions:
- What is this page about? (Is it clear through headings or introduction text / imagery
- Does the page sell the benefits of the product / service in a clear manor?
- Does the page explain what the product is all about?
- Is the information easy to read, well positioned on-screen and is the content optimised for 1, maybe 2 distinct keywords.
- Is there an easy method of communication to the site owner if the visitor is interested in the product or service and wants either a quote or wants to find out more.
- Are there a few links to other relevant areas of the site
Granted at the moment I'm in the process of teasing the relevant information out of the client but that's like trying to get blood out of a stone, so I'm exploring other avenues, while they get more content.
I am considering going down the route of guest blogging, to possibly get a one-way followed backlink, but again this seems like a lot of effort with no clear guarantee if my efforts in doing this will pay off in being able to generate more leads / enquiries from the websites.
Would anyone like to share their thoughts on this?
-
Thank you for the link Thomas, I agree I'm always dubious when looking at posts saying "X% increase in ..." because its hard to know if the testing / statistics are accurate.
I have a few websites so I might try this on one of them and see what effect it has on rankings and incoming visors, seems like an interesting concept.
-
I think you need to invest time in implementing schema data eventually. When the SERPs you compete in start being filled up with rich snippets, you will have a hard time getting clicks without them.
Some blog posts report a 30 % higher CTR after marking up their snippets with schema / RDF. See for example: http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830
This being said, I really doubt the validity of such posts. It is very hard to measure, and before/after experiments are almost always flawed.
-
In my opinion every little bit helps.
Having a nifty bio photo might not gain you rankings but it WILL gain you clicks, & clicks gain you conversions.
In a very round about way those higher conversions seem to help SERPS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we add Schema.org for Website Articles on our blog page
Hi All, We use schema.org on most of our eCommerce website apart from on our "latest news/blog section" which we have all our how to's ...and other useful articles on . Am I missing a trick here ?.. I have found there is a https://schema.org/Article which I guess we could implement if it's a big help or if there's a better one ? Just wondered peoples thought as whether it is must have from an SEO/ranking point of view thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Correct Schema Markup
Hello, I've been having some markup issues and need some help. I researched what would be the best Business type and used that markup on the website. But when I check it in the testing tool I get this http://screencast.com/t/vtlfn2MNPKf It doesn't recognize the object type. Could this be an error with my website or the markup its self? Please advise Thanks
Intermediate & Advanced SEO | | Rank-and-Grow0 -
Schema.org on Product Page showing strange result if you post url in google
Hi All, We have implemented Schema.org for our products and currently if you put the url in google, the results showing up are not the meta description but some of the schema.org content along with some other rubbish at the bottom . Do you know if we are doing this wrong as in GWT it all looks okay and says it fine? You can get the url from here -http://goo.gl/aSFPqP Any assistance, greatly appreciated. thanks peter
Intermediate & Advanced SEO | | PeteC120 -
How do I get rid of my errors for Schema.org?
I put the Schema.org data on my item pages and it works great. However, when an item closes it removes the price. It showed an empty price and that causes an error. The site is now programmed to where if an item closes it removes the price component. This was done about 2 weeks ago and it is still showing a lot of errors. Any ideas?
Intermediate & Advanced SEO | | EcommerceSite0 -
Schema markup for video playlists?
We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?
Intermediate & Advanced SEO | | nicole.healthline0 -
Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
Greetings, We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites: Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
Intermediate & Advanced SEO | | CSawatzky0 -
Should I use both Google and Bing's Webmaster Tools at the same time?
Hi All, Up till now I've been registered only to Google WMT. Do you recommend using at the same time Bing's WMT? Thanks
Intermediate & Advanced SEO | | BeytzNet0