Quantifying link building efforts
-
Does anyone have a way to quantify the value of link building efforts? I am trying to devote resources to improve our link building initiatives but is there any way to correlate it to page rank etc? I know you can't tie it down directly but any rough gauge or studies in the past that people may be aware of? Any thoughts on how you would tackle this question?
I need to demonstrate the value it provides in a slightly more scientific manner than saying "it just helps".
Thanks,
Nic -
If you really want to dig deep into your links, Tom Anthony wrote a great post and offers a great tool. http://www.seomoz.org/blog/link-profile-tool-to-discover-linking-activity
We use it for every client to analyze and get a better understanding of their links on a monthly basis.
-
Nic- One of the SEOMoz tools you have access to will provide you with some of the detail. Although it doesn't equate to a finite granular level like "how many leads did this link generate?" , it does give you an idea of the ranking of value of the link and a comparison to your competitors.
The best tool to quantify it is the open site explorer. When you use this tool you will be able to identify the links you have created and they will be scored with two primary categories: "domain authority" and "page authority". You know the higher the domain and page authority, the higher the value of the link. You also know what your competitors link values are because you can see them listed also.....bottom line is if yu can generate links that rank at the top of the link building that has bend one, you will be driving significant value. If you report on your mistrust and mozrank over a period of time, you will be able to show the difference in value generated from link building and you will be able to compare that to what your competitors are doing and have done. Ultimately this will turn into higher ranking for your keywords....
Hope this helps. Please make sure you leave the thumbs up if this answers your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My automated build system is creating a duplicate website
Because of the tools my company is using for CI/CD (A CI/CD pipeline helps you automate steps in your software delivery process, such as initiating code builds, running automated tests, and deploying to a staging or production environment.) an extra URL is generated. The canonical for the generated site is that of our main website, but other than that it is the same website. Could this new URL compete with our website? Will Google count it against us since it is the same content BUT with canonical (it is not noindex-ed)? Does it matter? Surely others are using this method? Answers/thoughts will be greatly appreciated. Thank you.
Reporting & Analytics | | RoxBrock0 -
Huge Decline in Links
Good Morning Everyone, Looking for some feedback as to why all of my Backlink metrics might be way down (as well as rankings)... Please see the details below that show some of the metrics from MOZ reports from August and from October. Does anyone know why these metrics are all so down? We have not done any link removal exercises or anything that would cause this drop --- please let me know if there is any insight any of you have as to what is the reason for this drop. Thanks Linking C Blocks August 3: 124 October 14: 23 External Followed Links August 3: 4486 October 14: 1558 Total External Links August 3: 4795 October 14: 1680 Total Links August 3: 21338 October 14: 17809 Followed Linking Root Domains August 3: 323 October 14: 116 Total Linking Root Domains August 3: 442 October 14: 143
Reporting & Analytics | | Prime850 -
Links From Public Info
Hi guys, I'm conducting a link analysis for one of my websites and I have found a few potentially damaging links. However, there are some people who I have contacted about removing links who have said that they will not remove my link because they are using data that is publicly available. Is there anything I can do to get those links removed rather than diavow? Thanks.
Reporting & Analytics | | AAttias0 -
Any thoughts on why Nextag and MonsterMarketPlace are linking to our site?
I'm looking in WMT at the crawl errors and I noticed that our website has gotten a lot of Not Found crawl errors that seem strange. A lot of these not found pages are Display URLs that I use in PPC advertising, but not actual redirects (i.e. explorica.com/EducationalTrips). When I looked at how these links were being found, the inbound links were coming from Nextag.com and monstermarketplace.com, two sites that our company has never had a relationship with. We're an educational travel company, so we'd have no reason to. When I followed the links, it looks like it's coming from their "Sponsored Links," but these aren't Google or Bing Ads. We don't even advertise on the content network. Example link: http://www.monstermarketplace.com/starters-and-alternators/alternator-motorola-style-12v-51a-10376 (the ads do rotate so my site might not appear when you check it out). Anyone ever had experience with this type of issue?
Reporting & Analytics | | Explorica0 -
Want to link to GA profile, but the one I want is not showing in drop-down
How can I manually add the correct Google Analytics data in to my account? The two options I see on the drop-down are not the ones I want to select and I don't see a way to do it manually. Help!
Reporting & Analytics | | Uniqueson0 -
How effective is OSE in crawling press release links?
How effective is OSE in crawling press release links? We have released a few press releases recently (over the last couple of months) and OSE doesn't seem to have found them.
Reporting & Analytics | | deuce1s1 -
Googlebot encountered extremely large numbers of links on your site??? How Do I resolve this?
I am working on a site with over 30 million pages. Every time I get about One Million indexed I get a Message in the Google Webmasters Tools saying "Googlebot encountered extremely large numbers of links on your site" The indexing then starts dropping like a Rock. I need to get the site indexed. Please Help!
Reporting & Analytics | | GlobalFlex0 -
Spider 404 errors linked to purchased domain
Hi, My client purchased a domain which based on the seller "promising lots of traffic". Subsequent investigation showed it was a scam and that the seller had been creative in Photoshop with some GA reports. Nevertheless, my client had redirected the acquired domain to their primary domain (via the domain registrar). From the period on which the acquired domain was redirected to the point when we removed the redirect, the web log files had a high volume of spider/bot 404 errors relating to an online pharmaacy - viagra, pills etc. The account does not seem to have been hacked. No additional files are present and the rest of the logs seem normal. As soon as the redirect was removed the spider 404 errors stopped. Aside from the advice about acquiring domains promising traffic which I've already discussed with my client, does anybody have any ideas about how a redirect could cause the 404 errors? Thanks
Reporting & Analytics | | bjalc20110