How do I get the most links out of one QUALITY article/post??
-
Basically we are a small business (2 employees) we don't have the time or resources to be writing hundreds of original quality articles each week (nor do we have the time to write endless guest blogs each week) how do we gain links from one article? (not including poor quality article submission sites) And how do SEO's write so many guest blogs? for the returns on time invested!!! Confused Newbie, thanks in advance!!!
-
The other solution is to start your own personal search and you can find good quality writers.
It then depends on you having your own set of guidelines and requirements that they must adhere too.
amount to a copywriter. -
I agree. There are some good people on those sites but most of them have been trained to write $2 articles. Creating something that is "best on the web" is not what they are used to doing.
-
All of the content that we produce is placed on our own websites. We never give it away or sell it. When we publish a new piece of content it is often submitted by our visitors to reddit, stumbleupon, digg or slashdot. We have AddThis sharing buttons obviously placed on every pages of our site to make sharing easy for our visitors. If you have good content they will do that for you. We also ask our visitors to subscribe to our new content by RSS feed and email. We use feedburner for this.
This method takes patience. If you keep publishing good content the size of your site will grow, the number of SERPs that you appear in will grow, the number of subscribers will increase, the number of visitors will rise. If you have great content in a niche that people care about that will happen. If that isn't happening then you must ask yourself if anybody cares about your content. If not then you need a different business model.
-
They generally don't produce good quality content though...
-
This is the problem, we are a copywriting company by nature, and we know the content we produce is "quality" we spend on average 2 days writing one article. Where do we present these "quality" articles? Submitting articles to Ezine and article submission sites seems like we're throwing our great content into a black hole! How are we supposed to get an audience for this content? Are we missing a trick?
-
Hi Nicholas,
Have you looked into hiring a copywriter?
There are plenty of freelancers out there and all you would need to do is come up with the article ideas and brief them into the writer. You should look at some freelance writer sites such as:
http://www.studentgems.com/
https://www.elance.comThis way you can get great content (depending onb quality of writer you hire). The cost of this is dependant on who you hire and what your budget is.
I hope that helps somewhat.
-
We don't have the time or resources to be writing hundreds of original quality articles each week
I hear you.... But if you want the rankings you must fight for them. We have a three person biz.... One takes care of customers and the other two spend almost 100% of their time working on websites and creating content.
We are not making 100's of articles per week... maybe just one or two.
The problem with the word "quality" is that most people mistake crap for quality. They spend an hour on an article, call it "quality", toss it onto the site, then complain that nobody links to it. If you want your content to attract attention it has to be better than "pedestrian"... you need to make "best on the web".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
links
Hi, in our Google Search Console account, all of our links, built up over a long time have disappeared. they just vanished. it was for a Cardiff demolition company, we work for. any idea why links would just vanish?
Link Building | | sarahwalsh0 -
Having High Quality sites link to my site
How can I tell if a site is high quality or not, so far I have been using Moz's Toolbar to find the Domain Authority and Page authority to determine the quality of the site - is this correct?
Link Building | | VoodooCreativeLtd0 -
Can I include "commissioned" posts in my link building strategy?
Ok "Commissioned Posts" meaning industry influencers/bloggers etc writing about your brand, products or services and possibly "linking" to your website (in exchange for money, or not) a) I'm contacted by a blogger who wants to write a piece about our product and naturally links back. b) A blogger says, yes, we can write a fantastic article about your brand and link to you for $$$..$ - is this ok if not at scale? What is deemed as ethical? I want to make sure our link building campaign is done within Google's guidelines. Here is currently what we are doing, or intending to do; 1. We're producing unique content on our site and sharing this with key influencers organically on Twitter, Facebook and G+ communities. This so far is working well for a new start up. 2. Writing guest posts on authoritative sites (with only our author bio at the bottom, branded link to our site, social links) sharing knowledge or interesting content which readers will want to read. Sites like HuffPost, The Guardian would be great although we're starting on authoritative well maintained blogger sites within the industry to begin. 3. Reaching out to industry influencers who may like to review our products. Many of them have got back to me stating that they "can" run commissioned posts (normally requires a large fee) which carries a followed link, branded or unbranded. Although we may have initially contacted them, and money could be exchanged, in the eyes of Google wouldn't this appear as a natural post? Please let me know your thoughts on this? It would be great to gain more of an understanding exactly what I can or cannot do when it comes to developing high quality links for our business! Your feedback (sharing any examples if possible) would be truly appreciated. Thanks Gary
Link Building | | GaryVictory0 -
How do I find links that link to several competitor sites?
I want to find linking pages that link to several of my competitors. Those are likely to be lists of tools I can also add my website to. My application is a dashboard tool/kanban board. So if I find a page linking both to say kanbannery.com and kanbanflow.com it will be likely to be a collection of links to kanban tools, ad my application can be relatively easy added. Magestic SEO has a "clique hunter" - is there anything similar in MOZ suite of tools?
Link Building | | kanbanchi.com0 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Hey, I want to get 10 Best quality Links soon, Please suggest
I have to get 10 links with different keywords with in hour. Can anyone guide please
Link Building | | Virrtuo0 -
What are your views on link submitters / directory submitters?
I have no real opinion on them to be honest, I don't really have any experience with them personally: eg: http://www.fastdirectorysubmitter.com/downloads.html http://www.thelinksubmitter.com/ http://www.dumpblaster.com/ I presume they will be negative or a waste of time?
Link Building | | Benj250 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0