Our SEO is garbage. can someone answer a few questions for me?
-
I've seen our SEO drop to more or less the bottom of the barrel, and I don't have any answers yet as to why.
SEOMoz is running it's crawl currently, and I have a few errors about duplicate titles and content, so I know I have some work cut out for me. But, why the sudden drop?
The only change I made at the time was a change to our URL structure, but all links were 301'd to their new location. Does this still hurt SEO that terribly?
Also, our robots.txt file is getting indexed and showing up as the first result at times. Very embarrassing. It's doing better than our other pages.
I don't get what's happening here. -
Were you logged into Google when you did this search, when you saw your sites? If so Google was showing you results based on personal search. Sites that you've clicked on recently will show up on the first page.
-
We used to be in the first page results for "thantakit international dental center", but now nowhere. I've attached a screen cap of our issue with the robots.txt file showing up for the results as well.
-
Mr. Rock,
First, thanks so much for helping me out. This is my first question to seomoz and I'm an SEO newbie. So far I'm amazed at how much people are willing to help and how quickly I'm getting answers.
I'm thinking of dumping our site map and just making our site more crawl-able in general. 5800 URLs does sound a bit steep... I will look into Xenu.
As for the URLs, the url structure is like this:
/dentists/[country]/[city]/[clinic name]
so what you presented is rather normal, it just so happens that the clinic name is so generic, so it looks kind of funny. Do you think there would be a better way to present the clinic landing page? I chose this so that there was a standard hierarchy for drilling down into the clinic landing pages.
Again, that's a ton. It is my #1 priority to tune the site for SEO right now and it looks like SEOmoz and its community t'll be a key tool in doing so.
-
I think I found a few things that you can focus on first.. Do a quick search with a free tool called Xenu and I just and the tool and it finding a ton of broken links, pages that are no longer active. You will wan't to go through and clean those up first. Since it gives a bad visitor experience when the find something that maybe helpful and they click the link and it is dead... You can keep visitors on your site just by making this change.
The crazy thing is Xenu crawled 5886 URL's ???? Do you have that many pages? IF not you maybe having some database issues.
Another thing that may have you in the dump is from the Panda updates with low content to page ratio with this like below, as it looks like from the sitemap I ran you have a ton of these..
http://www.dentaldepartures.com/dentists/mexico/cabo+san+lucas
that then goes to this page for more details:
http://www.dentaldepartures.com/dentists/mexico/cabo+san+lucas/cabo+san+lucas+dental
I hope this helps, just food for thought.
-
Just got finished reading the dialog, you mentioned landing pages that use to rank and they do not now.. Can you direct us to one of those landing pages that had in the past gernerated leads?
THx
-
no prob, phil. I know I have a tendency to be a bit vague.
I have analytics set up and have attached a image of our impression drop over the past few months. We pretty much don't exist on the web these days.
We used to be #1 for many of the clinic landing pages. A search for "Sani Dental Group" would place us #1, now it is on page 15 or something.
Maybe we pissed off google? We're working on updating our content and we need a marketing guy pretty badly so we can get our name out there, but I was hoping there were some things a lowly developer like myself could do in the in meantime.
Edit: added image
-
when you say "we have no links" are you saying throughout the site? or other sites pointing to us? (or both)
I can fix the internal links no problem. I'm already working on a solution for that currently. As for links to our site, that is always the toughest part, right?
-
Links links links. You have no links. Majestic SEO says your best link is this...
http://bangkok2night.com/links/ (slightly NSFW)
-
I know it seems like I'm just answering your questions with even more questions, but I promise I'll eventually be helpful :).
Do you have Google Analytics set up on your site? If so, I'd suggest digging in to find out exactly where you're losing this traffic. Did a specific keyword drop off? A certain type of keyword? A certain landing page? A certain section of your site? etc.
-
Well yeah you've got to build some high quality relevant links. Your site is not just going to rank from on page optimization unless it is a very uncompetitive niche. Which Dentists is probably going to take some linkbuilding.
-
the change happened last month as seen in the image. I haven't been doing any link building yet, so I guess that's on my list of things to do.
-
no, we haven't changed our site location.
-
Duh, sorry guys: dental departures
-
My guess is that you got hit by the penguin update. What kind of linkbuilding have you been doing? Also it would be nice to see the site and no what keywords you were targeting.
-
Did you recently change your sites location?
-
If you're willing to share the URL of your site then some of us here might be able to help. It's hard to analyze and offer suggestions without seeing the site since there are so many different things that it could be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool to check the SEO performance of articles from different websites?
Is there a tool to check the SEO performance of articles(like 100+ articles) from different websites in one place? I am looking for a tool where I can put several URLs of the articles we have published in bulk for many of our clients, and it can show me how those articles are performing. This way, we can check the performance of these articles at any time; there is no need to add URLs every time.
Reporting & Analytics | | Foxxr0 -
Unsolved Can you accurately track lead source when using a cookie consent system?
With the introduction of cookie consent for third party analytics cookies, is it still possible to accurately track traffic source? Legally, you can't create a tracking cookie for platforms like Analytics until consent is given. So...the associated Javascript tags can't fire. Surely this means you can't collect any of the information on the user's original source... Can anyone shed any light on this conundrum....greatly appreciated.
Reporting & Analytics | | Marketing-EdJones0 -
Can not divide in different properties a domain in Search Console (Webmaster Tools)
Dear Moz Community, I hope you can give me a hand with the following questions. Im in charge of SEO of an ecommerce site in LATAM. It´s service is available in several countries, therefore each country has it subdirectory Eg. /ar /pe /co /bo /cl /br,etc... (in the future we will move to differente ccTLDs). I have been recomended to split or create different Search Console or Webmaster Tools properties (one for each subdirectory) but when Im creating a new property with a subdirectory, lets say www.domain.com/ar, Webmaster tools starts creating a property for www.domain.com/ar/ (NOTICE THE LAST SLASH) and it returns since that page doesn´t exist, what do you recomend me to do? Best wishes, Pablo Lòpez C
Reporting & Analytics | | pablo_carrara0 -
How can I see keyword rankings past 50?
The rankings in the campaigns appear to be limited to tracking terms in the top 50. is there a way to view past that? I understand that for the most part no one is ever going to see past that so 50+ might as well be 5000. But a client has requested for a handful of key terms. If this is not possible, can someone recommend another tool I might use? Thank you! Kevin
Reporting & Analytics | | yandl0 -
Google SEO - Where have I disappeared to?
Okay, so first off Google, I hate you. Before I signed up for SEOMoz, my website was hitting page 9 and page 10 for some ultra difficult keywords. After spending a month using Hubspot and SEOMoz, I finally made it on to page 2 of google, for said 'impossible to rank high' keywords, which I was super happy with. But last week, I login to find that I have disappeared off the top 100 pages of Google for about 100 of my top keywords!!!! What the hell did I do wrong? I tried to please Google, but my website is still indexed, but just not ranked at all for any of my top keywords. The last thing I did before I disappeared overnight was add "follow me" buttons to all my pages and "share this" buttons to all my blogs. Could this be the problem? My website and main keyword is Process Server Is there anyone who could help push me in the right direction? I have no idea what I did wrong. 😕 Martyn
Reporting & Analytics | | spymore0 -
How can you tell if your new content has been indexed?
Other than simply doing a search in each case, is there any way I can tell (in Webmaster Tools, for example) if the 500-1000 new pages of content I have added have been indexed and are now appearing in search results? My traffic hasn't risen much, but I know at least a few of them are in there... How can I tell when they're all in?
Reporting & Analytics | | corp08030 -
Yahoo Site explorer: Different results for www & non-www domain. Can we merge these?
When checking our domain on yahoo site explorer, different results are shown for www.theprintspace.de and theprintspace.de. We have done a 301 redirect, as we want to optimise our www.theprintspace.de domain. However, we have a lot more backlinks for theprintspace.de. Is there any way of merging the two, so we don't loose all the linkjuice we get for theprintspace.de and use those links to optimise www.theprintspace.de? Thanks for your help!
Reporting & Analytics | | Waplington0 -
Tracking SEO tests
Trying to get some best practices on testing SEO changes. We are going to make a bunch of changes on subsets of pages. Say testing about 5 different on-page changes. Originally we were going to submit separate Sitemaps to GWT and see if our test sets get indexed, how quickly, etc. But we noticed that GWT says some pages in our Sitemaps aren't indexed even though we know they are (what gives?). So we thought, for each test, let's put a unique code on the page so we can see how many get indexed by Google. But that doesn't solve the issue: how many people clicked on our test pages. So we are thinking of putting a tracking pixel on the test pages, specific for each test. But then I am thinking, why not just create a separate Google Analytics profile and place that code on the test pages (set up goals to track visits per test since we aren't going to change the actual URLs). and on and on This is where you come in. What kind of tracking do you implement when you set up tests? Advice appreciated! E
Reporting & Analytics | | ErinTM0