Setting Up Localized City Pages and Duplicate Content issues
-
We are setting up landing pages on our site that will cater to specific cities, in an effort to be more relevant to the users in those cities and also capture more localized traffic. These regional pages will each have a unique paragraph at the top, but below that is a sentence or two about each product line that would be difficult to rewrite with quality more than 10 - 15 times.
Would the paragraph at the top of the page be enough unique content (about 4-5 sentences)? Obviously the duplicate content wouldn't be to my advantage, but is it really necessary to rewrite the other sentences about the product lines?
What's the most efficient method to complete this project in a whitehat fashion?
-
Hi Tim,
Thanks for coming to Q&A with your question, which is a great one! I'm the Local SEO Associate here in the forum. Members are giving you some good suggestions. I'd like to add to this.
I strongly recommend that you put more effort into your city landing pages than what you are describing. 4-5 sentences is really just a blurb - more like an intro than the content of a whole page. I recommend that you find more to say about each city in which the client serves than this. Then, if you have in the midst of this, a small list of the client's services/products, only a tiny percentage of what is on the page will be similar.
Creating city landing pages is one of the most common tasks I accomplish for my clients, and I treat each city as being deserved of a full article. It's an approach I have seen work time and again and I highly recommend it!
Hope this helps and best of luck!
Miriam
-
What about making the writing into an image(that way it wouldn't be crawled it might look cool or weird not sure? How are you going about setting up the localized pages? I'm about to do something similar and wouldn't mind a few tips
-
To be honest it would be better to have unique content on the whole page, but if that is not possible just place the unique content near the top of the page so it is crawled first then have the other content after that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does duplicate content damage ranking in YouTube the same way it does on websites?
I'm asking this question due to the following scenario: When we have videos produced by Third Party video companies they upload the video to their YouTube account before us (the customer), has chance to upload it to ours. If this was an article that was uploaded to the web then the website uploading it first would be classed as the original piece and all other website uploading the article would be considered duplicates and not rank (As I believe). Hence my question, does YouTube work in the same way and hence our videos when searched in YouTube be secondary to our Third Party video companies as they are posting them first? Regards, Tom
Image & Video Optimization | | CoGri0 -
G+ branding page?
My company has a G+ page for each of our 60 locations. Do we need a branding page as well?
Image & Video Optimization | | SSFCU0 -
For a URL, is it better to have Keyword +City?
I am working on some landing pages and trying to do well in Local areas. Is it better to have my landing pages set as mysite.com/keyword+location or mysite.com/Location+keyword. or does it even matter anymore? So for a plumber selling water heater services. is it better to be: site/hot-water-heaters-jacksonville-fl or site/jacksonville-fl-hot-water-heaters? I normally do keyword+city.
Image & Video Optimization | | netviper0 -
Local Citation NAP: Comma difference
Hello, Is there a difference between: 111 Streetname #L, City, CA, 84111 and then on facebook it's 111 Streetname #L City, CA 84111 on two different lines? Note on the first one, there is a comma after #L and on the two line facebook page citation, there's no comma after #L. Should I add a comma on facebook after the #L? Thanks!
Image & Video Optimization | | BobGW1 -
Google + Local for client with no physical address and multiple phone nos
Hi I have a client who is service-based and goes out to his local customers' homes to conduct his business. He operates from home so does not want to show his home address, he also has a number of local telephone numbers that divert to his mobile. I was wondering which type of category to put his business into, my ideal would be local business but for that I need to add the address the question is can I still hide the address the way you used to in the old format or is there other recommendations to optimise his local placement?
Image & Video Optimization | | AllieMc0 -
Google+ Local Page Wrong Categories
The "new" Google+ Local page for one of my clients is not showing the correct Business Categories. Seems like it reverted to an old Category before we revised. I looked in my Google Places dashboard and the correct Categories are there. They do not have a Google+ Profile yet. Any suggestions? They also seem to have disappeared for those categories we used to rank in the top three in Google Places results.
Image & Video Optimization | | Reportcard0 -
How to Track Traffic from Google Places Pages
Hi, Is there anything I need to do in Google Analytics to setup tracking for traffic coming to a site via it's Google Places page? I can see some traffic from maps.google.com in the Traffic Sources > Referring Sites report, but it does not appear to marry up to the data reported in the Google Places dashboard. Thanks
Image & Video Optimization | | WCR0 -
UBL or LocalEZE? Local listing submission vendor.
We are between UBL and LocalEZE for our preferred local listing submission vendor. DIfferences:
Image & Video Optimization | | qlkasdjfw
*UBL does not have a relationship with local data vendors, but submits to axicom and infousa (as examples) which LocalEZE does not.
*LocalEZE has active feeds set up with many local vendors. What are your preferences? We are leaning twoard LocalEZE, Razorfish (the agency) is among their notable clients. What about submitting to both? I would be fearful that the data will overlap.0
