How To Optimize Similar Product Pages
-
I found some really good resources on here regarding how to optimize for product pages, however I have one question.
We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws.
Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines.
How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
-
Yes it will be eCommerce. We want people to come to that page or the parent category page to find what they need and either request a quote or purchase online. Can you explain long tailed search as i am not to familiar with that.
-
Is this an e commerce site?
What are you trying to get visitors to do? Come to the site, the specific page, make an online purchase, submit for an online or hard copy catalog. Its hard to give you the correct answer with out knowing more about how you are using your website.
Do you actually need to have each and every page perfectly optimized for search.... what about long tailed search?
-
This makes a lot of sense. So since we have about 20 manual cold saws, how do I optimized for the 20 manual cold saw pages, if there is not many other search recommendations for that key phrase. That is not even the most important key phrase for us, it was just an example, but what if that is the situation but the exact and phrase search volume is very high. What else do I do to get around optimized multiple pages for that same phrase? Or do I not optimize that page.
-
**How do we optimize each product page for 1 keyword phrase.? **
You need to be very careful when attempting to optimize pages for such similar keywords. "manual coldsaws", "manual cold saws" and "affordable manual cold saws" would likely best be presented as a single page optimized for "manual cold saws".
I tried a search for "manual coldsaws" and Google showed results for "manual cold sores" automatically with the option to click a link to search for "manual coldsaws". It does not seem worthwhile to specifically create a page for this uncommon misspelling.
I recognize you are trying to target all the various keyword combinations a user may enter as a search query. My recommendation would be to make a single, high quality page which focuses the target keyword but may include content on slight variations as you feel necessary. The content for a single, high quality web page costs hundreds of dollars to create. A single infographic may cost thousands of dollars. Content is expensive! I would suggest not wasting it on variations which do not offer a lot of value to users.
If you use this idea, you can use anchors and headers to divide the page into sections. Wikipedia does this very well. The main page can focus "manual cold saws" but you can have a section on "best quality" and another section on "most affordable".
It sounds like the sole reason you are considering this method is to adjust for search engines. This is where I fall back to the saying you have heard many times...design your site for people, not search engines.
PS. I checked the traffic for "manual cold saws" and was unable to see any organic traffic numbers for that query. I would suggest it is not a keyword worth spending any extra time on for page variations.
-
Hi HFranz,
I have found its good to have each item set up individually. That way you do not have multiple pages fighting over the same search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages optimised for similar subjects...?
Hello all, I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
Keyword Research | | GetDotted
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things. An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is... Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?0 -
Ecommerce: How to do best product content piece - include competitors?
Hello, A client runs an Ecommerce store. Doing a "best running shoes" type piece of content in our industry. I (the SEO) want to be 10X better than the first listing and be honest and fit intent by including all "running shoes" from all internet suppliers (including nofollow links). It's about 8-10 names. We could list us first when we carry a product. like 6 other site's products 4 of ours, listing who carries the product with our site listed first if we do. We have some of the best. The meta description and top of the article would be like. We analyzed 23+ sites and made some hard conclusions.... But wait, one of the owners doesn't want to list competitor site names even if they are nofollow or even just text. She only wants to include items from our store. I would have to rename the content "Our Top 5 products" and it would be a mismatch in intent and keywords for "best running shoes" and just be for our customers. What is the most proper SEO thing to do to attack "best running shoes" (if appropriate)keeping in mind long terms sales? The owner wants to hear your suggestions as well. And is a "best" keyword sometimes competition? Thanks.
Keyword Research | | BobGW1 -
Keyword reserch 'blends' to much. How to decide on focused landing pages?
Hi guys. I work for stationery company. We make personalised diary products, but recently we've expanded into binding services/ printing services. I've been doing some keyword research around these new services we offer, but i'm struggling to 'separate them out' into focused areas that we can then apply to our landing pages. In the images i've attached you can see how the keywords naturally fall into groups (and were generally in different groups in Ad words) but they also overlap somewhat. E.g) There's a 'Book binding service' group as well as 'print and binding' group...they're different but overlap. Another example would be 'Book binding' groups and 'leather book binding' group....so on and so forth. So... do you think there should there be a landing page for each group (and therefore having some keyword cannibalisation), or should I try be more broad trying to capture the searches within 1 or 2 landing pages? Make sense? Sorry I know it's kinda open ended question... but i'm struggling with this one 😞 Hope you can help. Isaac. wO974JK wO974JK.png 9oZjZbz.png JJ1MlRT.png 4Zx5iko.png
Keyword Research | | isaac6630 -
Google Keyword Research Tool - Monthly Totals for Similar Keywords?
Hi! I am doing some Google keyword research using the Google Adwords Keyword tool to decide what content to create for the masses. That is, to find opportunities to create content that is in-demand where the current offering is not satisfying the need effectively. Here are some keywords I picked out. I hope to produce a single piece of content optimized for some or all of these keywords. (See attached imgur link) The first thing I notice when doing this kind of work is that many similar-sounding keywords are showing the same sum of average monthly totals. This suggests to me that they may not actually be unique. For instance, the first two searches "guitar strings order" and "guitar string notes" each have ~5400 monthly searches. Does that mean 5400 each, or 5400 total between the two? So does anybody know if these are individual numbers or part of a bigger total? And if they are part of a bigger total, how could I estimate the average searches for a piece of content that targets all 8 keywords? If I tally all of the searches, I have over 23,000 potential searches per month. But if some of them are being counted more than once, so to speak, then the number could be much lower. ghmFYOZ
Keyword Research | | garney0 -
Google Product Listing Ads and SEO
Would using the same product descriptions that are on an e-commerce website for it PLA campaign count as duplicate content? Ideally, would we want to alter the product description?
Keyword Research | | S.S.N0 -
Influencing which page google chooses as the authority for a certain keyword
I have spent the last year optimizing my site for a specific keyword that I believed would do well with respect to conversions. The good news is that my efforts have somewhat succeed. I am now ranking second for a pretty popular keyword, and this effort has definitely increased my traffic. The bad news is that the target page that shows up for the optimized keywords isn't really the authoritative page on my site for the given keywords. As a result, it is my belief that my bounce rate is increasing and my conversions are decreasing. To be more specific, let's say I have optimized my site for the keywords "cool widgets". On my site, I am referencing "cool widgets" in key areas such as title, meta keywords etc. I am referencing the above both on my homepage as well as the cool-widgets page. So, http://www.mysite.com and http://www.mysite.com both contain pretty heavy optimization for "cool widgets". When a user searches "cool widgets", google is displaying mysite.com - however, i'd like it to display mysite.com/cool-widgets like all my competitors. Is there any advice or light the community can shed on how I might go about correcting this issue? I don't think I want to de-optimize my home page, as I am afraid I might lose that position and not have it replaced with the more relevant target page. Any advice would be greatly appreciated. Thanks. Roy
Keyword Research | | royboy0 -
Pages with similar keywords and similar rankings and redirects
I have several pages that rank high on google with very similar content should I redirect one of these pages to the other? Example www.vanceautogroup.com/ford-inventory/ www.vanceautogroup.com/dealers-in-oklahoma-city/ford-dealer-in-oklahoma-city Should I use a 301 Redirect?
Keyword Research | | NICK_PATE0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0