Suggestion for E commerce Site
-
Hi !
We own a E-commerce Store. we have forum and blog & video too.
like:- blog.store.com
Now to make it more content rich planning for Q & A on it. Do you think building one more sub-domain (answers.store.com ) is good or Folder (store.com/answers) or should use forum for this.
Actually we are selling cosmetics and on chat people asking us many questions. we want to use those question as content.
I'm not sure how we should manage it.
Thanks
-
#1 - I haven't seen a guide that specific, but http://www.seomoz.org/blog/down-and-dirty-write-your-own-url-rewrite should be helpful
#2 - you can move whenever you'd like, but if you're worried about Panda, I'd be careful and make sure that all the pages on your site are unique and highly valuable to visitors. Google's got some pretty sophisticated algorithms to figure that stuff out. You might want to try http://www.seomoz.org/blog/replicate-googles-panda-questionnaire-whiteboard-friday
You're correct that if you get hit by Panda, having subdomains may help insulate the main domain from the penalty. But long term, you should be aiming for maximum benefit and not just protection. If you do things right, you won't need to worry about Panda.
-
1. Is there any SEO guide of moving. subdomains to subfolders?
2.Rand do u think it's ok to move subdomains to folders now? as we are building content on them from long like 8 months.
this is blog link:- http://tinyurl.com/7cs8e8y
this is forum link - http://tinyurl.com/6pt33dv
this is store link - http://tinyurl.com/c388mjz
I hope you will able to see how much content we made so far.
Suggest me keeping long term things in mind. Link in panda update google killed many thin content sites and many forums has thin content and if google ll consider our forum link this can kill our root domain as forum is on root domain ( exp: store.com/forum ) but in other case ll kill subdomain ( exp:- forum.store.com ) but if ll go with 2nd option our root which is store is safe !!!
am i right?
Thanks
-
Yes! I'd agree with Andy, Justin and Safor. Moving off subdomains to subfolders can be a potential big win due to how Google handles authority on and across subdomains.
-
Do u think i should move my subdomains to to folders?
like blog.store.com to store.com/blog
forum.store.com to store.com/forum
it's 6-7 months old.
actually i did this keep one thing in mind if in future google ll think on forum or blog content is thin. google ll penelized only subdomains not our store..
What you think...
If Rand can help me here.. in planning.
-
Definitely not the sub domain. Assuming you're adding content to help rank well for additional phrases and to improve your sites authority this is best done using subfolders i.e. store.com/answers. You'll get more link juice to those pages keeping them on the root domain. Also any links you get to these new pages benefit the whole root domain i.e. store.com, which isnt the case with links to a sub domain.
-
Agree with Safor
Here is a blog from Rand on this subject, its a couple years old but still valid
http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
Hope that helps
-
It's better folder than subdomain. Google often looks subdomains like other sites. And we have made some test with subdomains vs. folders, in our landing pages, and landing content in folder (named with keyword), ranks better than the same landing page in a subdomain (named with keyword).
I hope this can help you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
How to add Press Releases the site without it will be consider Copied ?
Hello guys,
Content Development | | WayneRooney
There is a Press Releases company that posting every month 2 Press Releases in their website about our company. I want to show the Press Releases post in our company as well.
How can i do it without that it will be consider Copied text ? Thank you0 -
Is there a way to automate finding low quality content on your site?
Hi all, I have a site that was once #1 for many keywords. Fast forward a number of years and I am sinking lower and lower and it really started to sink low from September 2012 and appears to be due to an algo update. How should I go about finding my low quality pages? I am told that I might have pages bringing my entire site down. I deleted heaps of low quality pages but not seeing any improvements (might be a little impatient). Any tips for finding bad content?
Content Development | | BatmanGoonie0 -
Should i 301 redirect my blog to the respective site or just 404 all the blog pages?
Hi guys, We plan to close down our blog, which is a subdomain to our anchor site. I need advice on how to keep the link juice and its SEO value. Is it better to 301 redirect the blog to the homepage of our site, or just 404 all the pages of the blog? Thanks
Content Development | | dimicos0 -
Would adding a news page hurt my site ranking ?
Hi Mozers I was thinking about adding an industry news page where we would post articles written by others but give proper citation and linking. Would a page like this hurt my SEO ? Thank You
Content Development | | Pzabarko1 -
Which kind of testimonials increase more the conversion rate of and e-commerce website?
In an e-commerce website is it better to have: a) Email of happy customers.
Content Development | | YESdesign
b) Reviews of customers ad hoc.
c) VIPs that use the product in sale in the website. Which of these from your direct experience works better? Please show us what is working and what is not from your experience, suggestion, ideas, best practice to create an effective testimonial section of and e-commerce website are appreciated! Many thanks in advance, YESdesign team ps. we don't have the budget for images and or videos…0 -
Content being copied from our product page hurting our site overall?
On our product pages, he have short descriptions and some bulleted lists. Resellers of our products, and many other sites who are not resellers are copying this content, often verbatim. While I'm not as concerned for the product pages themselves as we're hoping the category pages will rank, does this duplication of our content hurt our site overall? FWIW, our brand name is in our domain and often also shown on these sites that copy the content.
Content Development | | minutiae0