How to Outsource Guest Blog Posts?
-
We have operated a small ecommerce company for over 10 years in the home and garden industry. Our product niche is small and there is not a lot of "community" around it as it is just not a social product, yet the product is interesting. Our internal time is very limited and therefore we have hired external help over the years to do our SEO. As you all know, this is very challenging to do affordably and not get spammers.
As part of our SEO strategy we would like to do some guest blog posts but do not have the internal time to research and build the relationships needed. We basically have no internal writing skills and have always hired writers to do our blog postings.My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use? Of course an excellent writer would be required. What would you expect to pay for this type of service? Would you do it hourly or "pay per live post". Any ideas on where to find this type of person? Thanks.
-
If you want to dabble with guest posting without initially having to over-commit, you could try a couple of the blog networks like myblogguest. These get bloggers and publishers together, so practically remove the need to the usual outreach. The nature of them does mean that you have a much smaller pool to work with though, so it's not the most scaleable approach.
For the writing you could find freelance writers with specialist knowledge. Try the usual freelance places (I quite like peopleperhour for this sort of thing), but advertise specifically for writers with topical expertise. Ensure that stipulates that they must provide a topical writing sample - you will soon figure out which applicants actually know the topic rather than those just trying to wing it.
-
My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use?
I would go out to blogs in the home and garden niche and hire one of the best...
.... but instead of giving that fantastic content to everybody everywhere I would place all of that content on my own website. This will build the equity in your site and you will not have to hire a person who is both a great writer and a relationship builder. It's hard enough to get a great writer.
You probably think that this guest blogging is going to get you links. The approach that I would take is hire someone who produces specific topic article content that will attract links to your site because the content is so fantastic. I would want widely known GardenBlogger guest posting writing specific topic articles on my site and mentioning on his blog that he just did a blog post article on xyz on the Goodwin blog.
What would you expect to pay for this type of service?
If you are hiring a highly skilled and knowledgeable person you will need to pay them enough to give you their fantastic content instead of putting it on their own site where it will make them a lot of money. If this person is really good you should be willing to pay her at least as much as you make because she will save you a lot of time.
Hopefully you will be able to afford her.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog farm?
One of our clients has recently been approached by a competitor regarding a Link building service and SEO and as part of this they have supplied example sites that they "contact" to post articles that contain a link or links back to our client site. When we researched these sites we found that the sites did in fact have a good Domain Authority but the content was extremley dubious and the links were often forced into the articles in unnatural context. We also found that the Author page of these sites often had a similar URLs but the display names were changed. On the face of it these article sites look like a good idea and to an untrained eye they could appear good value. In fact they could be passing good value and may in fact work. I have found around 150 sites that i think share simialr traits but i gave up and I am sure there are many more. My opinion is that this looks like a large farm of blogs that are utilising similar templates and author set up. I am just looking for any experience/thoughts on how to look at this. My feeling is that i dont want to be in anyway recommending this as a service yet my client may think that this is good value. Any experiences shared would be great. thanks in advance for any comments.
Link Building | | vital_hike0 -
Link Anchor Text post Penguin 2.0
I have heard a great variety of views concerning the anchor text used for link building post Penguin 2.0 but have yet to hear some consensus. Some say the anchor text for external links should be different than internal. Some say brand should be used on external and keywords on internal. Some say brand and a variety of keywords on external. Any thoughts on a strategy consistent with google expectations and guidelines?
Link Building | | casper4340 -
Reposting Blog posts on 3rd party sites
We have a few informational blog posts that are valuable to some readers. We have posted them in our blog but were contemplating posting them on 3rd party blogging websites such as Blogger, Squidoo, etc.. Ideally we would continue to maintain these accounts with multiple blog posts, but would all be reposts of the original blog. These are not half english blog posts just hoping to gain a better Google rank. They will provide value to the readers who might not be finding their way to our website directly. Is posting these blog posts on the 3rd party websites, linking back to the original article and maybe some products that are related to the specific document going to negatively affect our rankings due to the duplication of the content?
Link Building | | wishmedia0 -
When you are manually posting to blogs, how closely related does the content of the blog have to be to the website?
For instance, if the website is for a hotel, would it be acceptable to post on travel blogs?
Link Building | | msmdz0 -
Any good site for Blog Submission (without any waiting/approval) ??
Is there any good blog submission site which does not have long waiting period before article is published and which allows followed link from blog? I have a list of such blog submission sites but they all either need weeks delay till it gets approved or never gets approved. So I would really appreciate If you can tell me some of such sites that you are aware of..
Link Building | | Personnel_Concept0 -
Best place to outsource backlinking services?
Hi, I have been doing "lite" SEO on my site for several years and have achieved some decent ranking for relevant terms. I have good solid content and and am simply in need of quality backlinks to boost my SERPs. I stopped doing SEO because I was focused on development of the site for about 6 months and lost about half of my traffic as a result. In the past I have used rentacoder, guru, and odesk for software development, but does anyone know the best one to find decent SEO consultant/content writers? I want to start out at about $300/month for back links and ramp up from there. Also, The last company I hired provided almost all links from India spam sites, however, I still noticed a steady increase in rankings over a few months. Thought on thats? Thanks!
Link Building | | lane06180 -
Techniques for Finding Blogs that Accept Guest Blog Posts
I'm running into an issue where we are having difficulty finding blogs that accept guest blog posts after doing this on 300 or so blogs. We usually Google "guest post" related keywords with "blog" or take blogs off of lists of sites that accept guest blog posts. What techniques do you recommend? Do any of you use myblogguest.com with any success?
Link Building | | qlkasdjfw1 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0