Are guest post exchanges an acceptable tactic?
-
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
-
Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.
-
I dont think there is a penalty as long as its done in a natural manner including same topic relevance.
Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.
I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.
Best Regards!
JesusD
-
You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.
It would just have to be on all the time.
I hope I've that of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Other than social media, where are good places to post content from ones website?
I am trying to build links with my content. I always post to social media (Twitter, Facebook, Google + and sometimes Stumble Upon) What are other good choices that may have more staying power?
Link Building | | donsilvernail2 -
Selfgrowth.com - guest post opportunity or useless article site
Hello, Is anyone familiar with if selfgrowth.com is safe to put an article on, or is it a useless article site? Thanks.
Link Building | | BobGW0 -
Directory subission post penguin
Does anyone have thoughts on doing mass directory submissions post penguin? I know the value of the links are pretty worthless I am considering a submission service for nothing more than to get my number of different c-blocks up Will directories be looked upon as link networks? Is worth it?
Link Building | | shauny350 -
JoeAnt, HotVsNot - Post Penguin?
Just curious as to the Mozzers views on directories such as HotVsNot, JoeAnt post Googles Penguin update. It seems to me that these kind of directories are exactly the kind of sites that Penguin is targeting? Yet, i can't find any evidence that links from these sites have been negatively effected. Would appreciate your views on whether these are "safe" directories, just a matter of time before Google hits them, or that Google has already hit them Justin
Link Building | | JustinTaylor880 -
3-Way Link Exchange Method - Does it Work?
Hello People, I have been searching for a service to help us with our link building and have been talking to a company that uses the 3-Way link exchange method and my question is: Does it work well? Below I pasted an email from this company explaining their method. Thanks in advance to everyone! =============================== Our success rate is about 80%. For one way links, we use 3 way link exchange method for making links. Suppose your site is A. My website is B. My friends website is C and friend's client's site is D. I will add a link on B linking to D and my friend will add a link on C linking to A. This is the procedure we use for making links. We check the quality of the website before putting link on it. The site will be completely relevant, no spam links will present there and the page will be minimum of PR1. ================================
Link Building | | k9byron0 -
Should you guest post on a site with no quality links?
Suppose a site is related to your industry and has a relatively good domain authority of 49. However when you look at their link profile it is mostly directories and they don't seem to have any natural links from quality sites. Would you still take the link if they offered to publish your guest post?
Link Building | | ProjectLabs1 -
Press release site for posting article and get links, what do you think?
If find sites like: http://eon.businesswire.com/portal/site/eon/ and http://www.free-press-release.com/ where you have to pay to post article, they have very good domain autority, what is your advice on those site? eon.businesswire.com/ is asking 225$ for a lifetime registration but they have a DA of 91, is this a good investement for building incoming links and increasing DA? Thank you, Jean
Link Building | | BigBlaze2050 -
I don't know if i should post my articles to other forums or sharing sites to create back links?
All the articles on my blog are written on my own. I write about 5 ones per month. I don't know if i should post my articles to other forums or sharing sites to create back links? I have heard that it may cause adverse effect because my blog will be crawled more slowly than those forums, so Google will consider the articles on my blog (as) copies. Is that right?
Link Building | | tranduchieu0