Are guest post exchanges an acceptable tactic?
-
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
-
Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.
-
I dont think there is a penalty as long as its done in a natural manner including same topic relevance.
Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.
I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.
Best Regards!
JesusD
-
You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.
It would just have to be on all the time.
I hope I've that of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Other than social media, where are good places to post content from ones website?
I am trying to build links with my content. I always post to social media (Twitter, Facebook, Google + and sometimes Stumble Upon) What are other good choices that may have more staying power?
Link Building | | donsilvernail2 -
Nofollow links exchange
Hi guys, I'm studying Seo for the first time and I'm really passionate about it. Only one simply question. Assume that I'm cited in a blog with the same PR of mine and I want to say thanks by recite the blogger in my blog. I know that If two blog backlink each other the pr juice is equal to zero. But If the other blogger link me with dofollow and I link him back with nofollow, does my blog take benefit from the link exchange? Thank u very much and sorry for my medium level english 😉
Link Building | | Italianseolover1 -
Sales agents posting job listings
So we are in the middle of a hiring blitz looking for sales agents in different areas of the country. One of our internal sales agents used a program called Job-a-matic which appears to be a product developed or sponsored by SimplyHired. This software seems to have put our job posting on a lot strange sites really unrelated to our industry and they job description such as: truck driver jobs teen jobs white collar jobs jobs a go-go database admin jobs medical coding and many many more When I Google our company name I see all of these listing on pages 3, 4, 5 etc . Is it possible that Google may see these listings as spammy or paid links? It appears as if these listing were just automatically generated and not really controlled in anyway. I'm worried that they could have generated a penalty as we did experience a significant drop in traffic. Thanks -Brandon
Link Building | | brandzz0 -
Guest Blogging as an Agency
Hi, I have the following problem regarding guest blogging. When sending out the pitch one can utilise the client's email so it appears coming from the business/client itself rather than an SEO agency. However the problem that I am facing is what author bio to use. Is it good to sign the posts as the internal SEO agency copywriters, as the client or I have found some suggesting to create a fake persona. If the client or client staff as the author bio is not a solution what is the best way? I hope my question is not confusing but this would really help me out. Thanks in advance Kind Regards, Conrad
Link Building | | conrad880 -
Guest Blog Posting : Is that all it is made out to be?
Experts frequently mention that one of the best way to build the link is to guest blog with some authoritative blogs in your niche after Penguin, Panda and other animals invaded SEO landscape. At the same time everyone agrees that "Content is the king" and if you have unique and useful content, people would link to you without any extra efforts on your part. Do you see any contradiction in those statements? I spent my time, my resource, my genius writing up very good posts. As a matter of fact all my post are good (IMHO), but I can churn out only 2 or 3 masterpieces per month. Should I share my content willingly as a guest post to other websites who are not my local direct competitor of course, but nonetheless are in my niche, thus adding to their authority on the subject? I will get a link out of it. Would I get a significant traffic? I doubt that. At least from my limited experience. Or should I strengthen my own site striving to be such authority in my niche? But without strong external link profile Google shall frown upon me and my site. Personally I inclined more to save most of the content for my own blog. What do you gals and guys think?
Link Building | | SirMax0 -
3-Way Link Exchange Method - Does it Work?
Hello People, I have been searching for a service to help us with our link building and have been talking to a company that uses the 3-Way link exchange method and my question is: Does it work well? Below I pasted an email from this company explaining their method. Thanks in advance to everyone! =============================== Our success rate is about 80%. For one way links, we use 3 way link exchange method for making links. Suppose your site is A. My website is B. My friends website is C and friend's client's site is D. I will add a link on B linking to D and my friend will add a link on C linking to A. This is the procedure we use for making links. We check the quality of the website before putting link on it. The site will be completely relevant, no spam links will present there and the page will be minimum of PR1. ================================
Link Building | | k9byron0 -
Link exchange Trick?
As a lot of you people doing link building may have encountered most people we approach want a link exchange Ex: "I am willing to put a link on my site if you put one on yours." Now the question I had from this ... if I link to a specific website with rel="nofollow" and they link to me normally. Would it be of any value or because the 2 websites link to each other regardless of follow or nofollow the links have no value?
Link Building | | mosaicpro0
