Are guest post exchanges an acceptable tactic?
-
Suppose you publish a guest post on a relevant and quality blog and then you have that site also write a guest post for you. Is this considered natural? What do you think of this tactic? Is there risk of a penalty for exchanging links?
-
Hi there, if it's a "relevant and quality" blog it probably will be considered natural. This is fine once in a while but I wouldn't rely on it as a tactic - too many reciprocal links will devalue the link authority.
-
I dont think there is a penalty as long as its done in a natural manner including same topic relevance.
Guest Blogging should be just as part of the strategy.Its always recommended to have the highest quality content so people would want to link to you without having to force the link as a guest blogger.
I see Guest Blogging as a great opportunity for SEO, and you should pursue it as long as it represents only a small part of the overall SEO strategy.
Best Regards!
JesusD
-
You can do this to a point. Remember Google will not give the same amount of credit for reciprocal links so in less you are somehow in business together or there is a good reason for you to be creating reciprocal links I would say to one guest post every once in a while I believe the reciprocal link factor would take down any existing credit given for a great blog post however if you're in the same industry I think that would allow you to blog on their site and they on your site.
It would just have to be on all the time.
I hope I've that of some help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sponsored Posts
Hi I'm a little curious as to what the lastest guidelines are for sponsored posts by Google? The writer blurb at the bottom of an article is of course ok, but what about companies who pay money to another company to have a fantastic piece written "with a link" but with no evidence who the writer is?! Thanks Gary
Link Building | | GaryVictory2 -
Does adding relevant keywords to social postings help with SEO?
I was doing some research on social postings and SEO and couldn't really find the answer to my question. Would adding in SEO keywords help with my site's relevancy or would it just help boost my site because of backlinking? For example if I were to add a new Facebook post "Check out these great new blue widgets " help more than "Check out these new products "? Thanks!
Link Building | | EmazingKatie0 -
Link building for big webite. 2500+ posts.
We run a big kids website: http://mocomi.com/ and have over 2500+ posts. Its about 2 years old now. No SEO was done on this site until the last two months when I was hired for SEO. I divided the SEO into 2 parts - on-page and off-page SEO. For the last 1.5 months I did the on-page fixing - correcting URLs, optimizing posts with best keywords, adding meta titles and descriptions to each post, 301 redirects etc. Now that on-page optimization is over, I have to do the off-page thing - build links. But with so much content I'm confused on how should I go forward. Among the 2500 posts I have listed down 700 posts that have real traffic potential so I'm planning to build links to these. But 700 is a huge number which includes our home page, 50+ category pages and rest are posts. So the question is how should I build links to these? Should I pick up each page and build links to it and move to next or as some people suggested, build most links to home page and category pages and that'll pass pagerank to my posts and help them rank. What link building plan would you suggest? Thanks in advance.
Link Building | | Mocomi0 -
Blog's Homepage isn't indexed even though posts are
My blog http://www.cleanedison.com/blog/ doesn't seem to be indexed by Google even though my posts seem to get indexed within a day or so. Is this not necessarily a bad thing? I feel like it would be nice to search "CleanEdison Blog" and get the homepage. The robots say: name="robots" content="noodp,noydir,noarchive" /> Is there anything I can do? P.S. My posts that get picked up by larger entities generally get ranked lower than the offshoot even though I have a rel="canonical" tag. Anything I can do there?
Link Building | | CleanEdisonInc0 -
Anchor text diversity - post penguin.
Hi, It seems that achor text diversity is hugely important post penguin but what's the best strategy? What kind of anchor text should I be going for? As I understand it more that 60% of links with the keywords in trigger a google flag. For example are the following good examples for the term 'wedding singer'? local wedding singer, best wedding singer, wedding singer website, hire wedding singer. Would these cause triggers in google as all contain the keyword 'wedding singer'? Or should I be going for: click here, visit us, listen now, view a profile Obviously these words don't contain the anchor text 'wedding singer' but with a few exact match #wedding singer' anchor texts and good on page SEO will this mix give better results?
Link Building | | SamCUK0 -
What's the best way to find some guest blogging opportunities?
In the forum's experience, what have you found the best way to find guest blogging opportunities? e.g. google search syntax that has worked well and other more diverse methods would be appreciated! Thanks
Link Building | | PeterAlexLeigh0 -
Good venues to post articles and generate link juice.
I have a website (www.allianceconcretepumps.com) and am stuggling a bit to get rankings for particular key words. I have lots of great content I could post, in hopes to recieve some links. Can anyone recomend a good location for me to post articles about: Concrete Pump Trucks, Sales, Maintenance, Parts, Safety etc. Thanks for any advice! Dave
Link Building | | APICDA0 -
Do you think 3-way link exchanges help in keyword rank and overall PR authority?
I know traditional link exchanges aren't very valuable and Google doesn't respect them as much, but what about 3-way link exchanges?
Link Building | | visionnexus0