Guest blogging on a "network" of sites. Good or BAD?
-
Hi guys!
We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate....
My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry.
On a side note; All of these site have a very decent DA and show up well in Google...
Thanks for any advice!!!
-
It's a risky situation. When you're letting user add content on their own what you get is a large editorial team going through grammar issues, and making sure that you're not being spammed and that your content isn't duplicated (<-- probably the most serious case). You lose quality control. You won't know if a user is spamming this content after it's been published on your site in 10 other network sites.
-
Yeah...
Sorry,
Just cause it has a high moz auth, and is in Google does not make it a "High Quality Link"
I am still with Egol on this, it sounds like manipulation, in theory so subject to risk - So if the ROI of traffic justifies.. go for it, but if this is solely for a "Link" on a "Network"
Still gonna say, it is a... low maybe - probably not at this time. I would personally wait out penguin aftermath to get a little more data on that first.
Shane
PS. Also no matter which way you slice it a 300 word post with 3 links ( 1 link per 100 words) is most definitely a common blog network footprint. Just an FYI
-
What would you recommend for a guest blogging strategy with the implementation of links?
My recommendation would be to blog on your own site and do it well enough that people who see your posts will email the URL to their friends.
-
Let's say we sell sports jerseys, hats & apparel. We are writing a guest blog post on a LA Lakers blog and write about their last playoff game. What would you recommend for a guest blogging strategy with the implementation of links? Should we just post the content with no links & have a bio about the author with a link to our site? Thanks for the help, EGOL.
-
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well).
Based upon that, my personal opinion is that this is an activity being done for rankings manipulation. So, I would not do it. Different people may have different opinions.
-
We are an e-commerce site. We have good content on our site now, this would just be a good way to get a word out; and also get high quality links.
-
Hi there! From what I can tell, its all organic, very relative content. Nothing spammy. We are dealing with professional sports franchises, so I can't really say if the images they are using are infringing on copyright issues.
We would be write about 3 paragraphs per post, and include 3 links at most per post (we would use one word anchor text as well). Like I said, all of the sites rank very well with google. The only thing im worried about is out of the 300ish links each site has, 200 of them are from their own network....
-
This is either a great opportunity or great danger.
Think about it.... 200 blogs that link to each other and that are linking out to a ton of other sites.
I am imagining a lot of crappy articles and copyright infringing images. If that is true then don't do it.
-
That is currently a pretty loaded question - and I think most everyone has a different take in the current climate.
To make a truly informed recommendation; Quality of content, Linking Practices and amount of posts to be made per week, month ect.. would be needed.
The fact that you used quotations on "network" was correct in my opinion, as it appears this "network" serves a legitimate purpose, as it was explained - so not sure it would be considered a 'Blog Network" which can hurt you and has gotten so much heat from Google over the past month or so.
As if we started classifying everything that links to eachother as a "network" then pretty much the entire web could be considered a network! As in one way or another we all link to eachother in a six degrees of kevin bacon way....
(LOL has anyone every tried to produce a "6 degrees of Kevin Bacon" of linking!
That would be a funny blog post!
As a side note, personally - If you content is really good! I would not put it on another persons site, put it on yours!!!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Written a great guest post for another site. Can I post it on my own blog too?
So I've written this beautiful guest post for a site who've quite frankly done a bad job of promoting it and I'm a little disappointed. So I'm thinking: a) I could send it around to some other publishers and see if they want it. What would be the duplicate content problems here if any? b) Why not just publish it on my own site and promote it to other blogs and the world in the normal way. c) Is this just wrong and if I say I'm going to write for someone then I write for them and if they make a mess of it that's my problem and I should be more selective about who I give my talents away to in the future. Thanks in advance. I am fairly new to outreach and all the internet searching on this topic is returning stuff about 'allowing other people to post guest blogs on your site' which is not helpful. Rank Brain eh? Supposed to be smart. But it's really not. 🙂
Link Building | | Smileworks_Liverpool0 -
Is commenting on other peoples blogs / articles good for seo?
Hello everyone, Just a quick question, say if I find some websites which are relevant to my service and they have articles I can comment on and include my URL , will these help for SEO? The websites also have a good PR rating higher than 3 does this count towards anything? Would these links be classed 'follow' or 'nofollow' links - could something please explain what this means aswell. Thanks very much!
Link Building | | vanplus0 -
Directory sites in 2013
Are there any directory sites or article/press relies sites that are worth getting links on in the post panda/penguin worked of 2013?
Link Building | | mark_baird0 -
Are sites that "smell of SEO" being demoted?
I'm working with a site owner who recently hired an SEO to work on just one particular type of keyword. It seems like the more work the SEO did, the lower the keyword gradually dropped. Granted, the "work" is pretty low quality - anchor texted bookmarks, comments and low quality articles. We're doing an experiment where we are going to disavow those links and see if the previous rankings return. Another site that I am consulting with has a lot of good natural links and then some anchor texted links, but from decent sources - some guest posts (on good sites - not a spammy site that exists only for guest posts) and some places where decent websites have agreed to link to the site. The anchor texted links do not make up very much of the overall anchor text. There is good diversity and lots of brand and url anchored links. It seems like the more the SEO does for this site, the more the rankings drop. And it's not all about anchor text. The SEO placed a link in a relevant directory, using the url as anchor...rankings dropped a little. They obtained an expired domain with relevant and very natural links and 301'd it to the new domain...rankings dropped several places. And so on. Occasionally the rankings will pop up a little, but overall it's a downward spiral. Check out this post by Gary Taylor. He did an experiment where he took an established site that was ranking well and threw some spammy links at it. To quote the article, 'every day goes by my ranking for the term “domains” is getting harder to maintain.' He recently tweeted that he has been removing and disavowing links and the rankings are returning. I was looking at searches for real estate related terms in different cities. In some cities, the top sites are ones that have ZERO obvious SEO done to them. There are sites ranking on page 3 that have been SEO'd, and not all of them have poor SEO. Many are what I would consider really well done. Some of the sites ranking on page 1 have under 10 links. There was one with 2 followed links and they were not from super authoritative sites! To complicate matters though, if you look at searches like "Toronto Real Estate Agents" some of the top sites have lots of keyword anchor texted links. Perhaps this should be a blog post rather than a Q&A, but I would love to hear some of your thoughts. My personal thought is that Google's main goal with Penguin and the unnatural links warnings is to make it so that not only is it not profitable to try to manipulate the SERPS, but that every time you try to do so, you potentially do your rankings harm. I used to say that Penguin could only affect a site on the date of a Penguin refresh, but I am thinking now that Google has managed to roll Penguin into the algorithm to some extent so that it can demote the majority of any work that smells of SEO. Thoughts?
Link Building | | MarieHaynes0 -
Bad links or poor content?
Hi all I have a meeting with our seo company tomorrow.... Our sites have dropped considerably for our main keywords. My opinion is that the links that have been built for us have focused on too few anchor text and many "money making" keywords. Also to deep pages rather than the home page. They are saying it's poor content (I guess they would). We copyscape check all content before putting live. Has anyone any evidence I could present to them to back up my argument?
Link Building | | jj34340 -
"Noindex" the Landingpage of a Linkbait or not?
Hey SeoMozzers, I'm wondering if it is recommendable to use the meta-tag "noindex" for the landingpage of a linkbait, or not. Do you have any considerations, experiences, opinions regarding that question? Thank you and best regards!
Link Building | | steffen_0 -
Is it bad to insert links to other sites and use bold on keywords?
Hi, This is a question I always had doubt about, and would be very grateful in to know your opinions. Is it bad to link to other sites? Can this causes problems to my blog? I frequently insert links in keywords, etc, for other sites. Many times, for sites greater than mine, and I heard from some people that this is bad. Is this correct? In last days, I have used, in some links, the atribute "nofollow". This is good, or not? In a case, for example, when linking to Wikipedia, is it good to use "nofollow"? And about keywords: I'm mostly using bold on them. Is it good, or not? This subject always makes me think. I would be very grateful for any help. 🙂
Link Building | | Andarilho0
