Best way of starting link building to a new website?
-
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming.
I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this.
Does anyone recommend a cost effective and ethical link building service out there?
Or are there any link building techniques to use that will help me out?
What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites.
Many thanks in advance
-
I'd be really careful with the directories - make sure you are only submitting to high quality sites. Being on too many low quality directories is a good way to attract the attention of the Penguin.
I think a press release is a good way to start. You can have one written about the launch of the site. Use a high quality service like PRWeb.com. Expensive, but will only get you quality links. There is also the chance it gets picked up by some reputable news sites. That's when you see those beautiful little spikes of traffic in analytics
-
Thanks for your responses. Some useful suggestions. I'm not sure if I have the resources to hire a virtual assistent just yet, but will keep it in mind.
In terms of link bait, what has worked well for you?
-
I would try to create some sort of link bait and submit to the main niche directories for the space - we have had some nice success from infographics and the like. Guest post work well as well
-
IMHO, there is no simple/short way. This is the part that is time consuming, but it is worth it. I always hesistant to trust this process to someone I do not know.
I usually start with a good plan.
- Find potential High Quality sites - (going for quality not quantity)
- Develop a tracking process (Excel or other cloud service).
- Contact the sites, personalize emails and provide value to them. It must be a win-win for both parties (Please note that win-win does not have to be reciprocal links).
- Rinse and Repeat.
I would suggest that instead to paying for a 3rd party to build the links, create the plan and hire a virtual assisstant. Give them a to do list and monitor performance.
That way you can oursource the repetitive process (e.g. submitting to directories, etc.) and have a good control on your link building process.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building On a Budget
Hello! We are a small online business with a tight budget. Most of the content, social, ppc is done in-house to keep things under control & cost down. Can anyone suggest a local or offshore link building agency that we can trust or that someone else has used with good success? Some of the local agencies we've contacted quoted us 150-200/mth per keyword, is that typical? Has anyone been successful with agencies overseas? Thank You!!
Link Building | | TP_Marketing0 -
Link building external trusted help out there?
Hi there guys and Girls, I am a newbie to the seo world but learning quickly. Unhappy with seo services offered for startups I have taken on the role myself for my website. I think so much of what can be learnt online here I can implement myself with a few hours of work each week. So my dilemma! I have lots of ideas of for content which i know will be valuable and I was considering outsourcing just for link building (the long haul work) The trouble is I am wary of who to use and if such service is out there? I have tried searching on o'desk and freelancer etc but I guess i am too frightened of spammy links or postings on irrelevant sites. I guess initially I am looking for someone who can help my link building campaign whilst I build up my own blogging contacts etc. Does anyone know if these types of services exist? and if any are recommended for small companies? Thanks Michelle
Link Building | | nutjobshell0 -
India and Link Building
A client of mine has decided to work all Link Building through an India team that she's used for a few years. The problem that I'm having with this situation is that the link building list below contains quite a few 0/10 PR websites, spam websites, and websites that have no direct relation to the client's industry. Am I wrong in thinking that link building should be done to high PR, authoritative sites that are related the the client's industry? The link below will take you to the Google Doc that contains all links built for this client. I would love it if someone could take a look at that list and tell me what they think. Is this recipe for disaster or great link building? https://docs.google.com/open?id=0B4a0JOKKFu0SUFZRbFRBNUZJekE Thank you so much!!!
Link Building | | Linwright0 -
Backlinking / Link Building Services
Hello, Our site is struggling organically and one of the key factors (not surprisingly) is a lack of backlinks. We have hired a content writer and are working on a content strategy to generate quality, relevant backlinks. But this is more of a long term project. After reviewing backlinks to our competitors' sites, it seems clear that they are using agencies or services to generate backlinks (most coming from low quality sites). I'm aware that this isn't a good long term strategy (although it seems to be serving them well at the moment). I was hoping the community could provide some insight on products or services out there that provide "safe" backlinking strategies. I don't want to do anything that is going to harm us in the future. I've read a bit on the hoth, and it seems fairly safe and potentially effective, but it's hard find much objective advice on the topic. Any insight is much appreciated - thanks in advance! Jason
Link Building | | ba_seomoz0 -
Outsourcing Link Building
I have searched through various freelance sites for link building services, and it looks like there are plenty of people who can get links on PR4+ sites at a pretty cheap rate. You know how they always say when it looks too good to be true, it probably is too good to be true? People are charging around $250 for 50 links on sites with good page rank, do follow, etc... Do you think it could help or hurt my SEO campaign, considering I have a good site with solid content and other good content posted on the web?
Link Building | | ianblair441 -
Should I optimize/link build all my pages at once?
I'm currently starting to optimize about 30 area specific pages for a property maintenance company and was wondering, what's the best way to link build multiple pages at once? Should I link build for all of the 30 the pages at once, or maybe focus on 5 individual pages - get them ranking well, then focus on the next 5 and so on?
Link Building | | guy_andrews0 -
What is best way to evaluate external links to my site?
What is the best way to evaluate external links coming in to my site? I have been working on trying to build links by commenting on blogs/forums and adding to directories, etc. I've run link reports through Open Site Explorer and Yahoo and they never seem to show the same links coming in. For example, i run link eport on Open Site Explorer and it will show links coming into my site that Yahoo doesn't show, and vice versa. I guess I'm trying to figure best way to monitor each week new links coming into my site to determine if my efforts are fruitful. Also, is there a certain period of time that should pass from time I put my link on another site (ie, a blog) until it will show up in OPen Site Explorer? Thanks! Oh, and I use the NoDoFollow Add-on for Firefox to only comment on those sites that do follow. Not sure if that's really effective or not.
Link Building | | leonenobleseate0 -
Link building? I really dont get it is there an easy way
I Have been using a link exchange website called linkmarket. I have been told that these kind of website dont really do you many favours but i have signed up for a year so i am currently still using it. What does everyone think? Also is there a proven way to get high quality links with out spending hours traling other websites and asking if they want to exchange links because the normall answer i get is NO!
Link Building | | WillFrank3