Content Marketing: Should we build a separate website or built in site within the Website itself?
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Hi Mozzers,
Client: Big carpet cleaner player in the carpet cleaning industry
Main Goal: Creating good content to Get more organic traffic to our main site
Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site.
SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site?
I personally think that it should be separated from the main site because of the main reasons:
- A followed link to the main site
- Anchor texts implementation linking back to our service pages
If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site.
Can someone tell me what would be the best in terms of SEO?
P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial?
Thank you Guys
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Glad to hear it, Taysir, and good luck!
Miriam
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Thanks a lot... Your answer was really helpful
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Thank you guys for your answers
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Hi Taysir,
My recommendation is to put the new content on the company's site. Here's why:
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You will be developing a much richer, helpful site for the business
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The value of repeatedly linking from site B to site A from the new content is going to get old and repetitious. You would be better off winning links from sites not owned by the business rather than counting on interlinking between two company sites in hopes of influencing rank.
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Remember, every time someone finds one of the new articles you'll be writing in the SERPs, they will be entering the company site and being exposed to its brand and calls to action. The more doorways you have leading directly to the company site, the more chances you are creating for that phone to ring and new customers to be one.
Hope this helps!
Miriam
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who ever put that he is disagree can please tell me why ??? this customer get so much work and all his sites are on top of Google maps and search before and after Google update so i wonder if that's not the idea what is .....
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i am working now on a Carpet cleaning campaign for customer in North CA and what i did its ratter then heaving site that link to the main URL i just did a mini site for each area , this way you are relevant and Google will rank you higher.
the thing i also recommend its put them all in Google places and promote that as well
sure it's more work and you need to work on few now but trust me this company now get about 15-20 jobs daily....
see sample 2 of this area sites (there is about 7
you will see one all about maps and the other one up on organic search
hope that help
Mike
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