Content Marketing: Should we build a separate website or built in site within the Website itself?
-
Hi Mozzers,
Client: Big carpet cleaner player in the carpet cleaning industry
Main Goal: Creating good content to Get more organic traffic to our main site
Structure of the extra content: It will act like a blog but will be differentiated from the regular site by not selling anything but just creating good content. The look and design will be different from the client's site.
SEO question: In terms of SEO, what would be the most beneficial for us to do, should we built in this new section/site outside or inside the client's site?
I personally think that it should be separated from the main site because of the main reasons:
- A followed link to the main site
- Anchor texts implementation linking back to our service pages
If we would to choose to build in this content, it would be highly beneficial for getting organic traffic within the main site but I am afraid this will not provide us any link juice since anchor texts won't be accounted the same since all of those would be located in the Nav bar of the main site.
Can someone tell me what would be the best in terms of SEO?
P.S: My boss doesn't agree with me and would rather go the second option (build in within the main site) that's why i am asking you guys what would be the most beneficial?
Thank you Guys
-
Glad to hear it, Taysir, and good luck!
Miriam
-
Thanks a lot... Your answer was really helpful
-
Thank you guys for your answers
-
Hi Taysir,
My recommendation is to put the new content on the company's site. Here's why:
-
You will be developing a much richer, helpful site for the business
-
The value of repeatedly linking from site B to site A from the new content is going to get old and repetitious. You would be better off winning links from sites not owned by the business rather than counting on interlinking between two company sites in hopes of influencing rank.
-
Remember, every time someone finds one of the new articles you'll be writing in the SERPs, they will be entering the company site and being exposed to its brand and calls to action. The more doorways you have leading directly to the company site, the more chances you are creating for that phone to ring and new customers to be one.
Hope this helps!
Miriam
-
-
who ever put that he is disagree can please tell me why ??? this customer get so much work and all his sites are on top of Google maps and search before and after Google update so i wonder if that's not the idea what is .....
-
i am working now on a Carpet cleaning campaign for customer in North CA and what i did its ratter then heaving site that link to the main URL i just did a mini site for each area , this way you are relevant and Google will rank you higher.
the thing i also recommend its put them all in Google places and promote that as well
sure it's more work and you need to work on few now but trust me this company now get about 15-20 jobs daily....
see sample 2 of this area sites (there is about 7
you will see one all about maps and the other one up on organic search
hope that help
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breaking up a site into multiple sites
Hi, I am working on plan to divide up mid-number DA website into multiple sites. So the current site's content will be divided up among these new sites. We can't share anything going forward because each site will be independent. The current homepage will change to just link out to the new sites and have minimal content. I am thinking the websites will take a hit in rankings but I don't know how much and how long the drop will last. I know if you redirect an entire domain to a new domain the impact is negligible but in this case I'm only redirecting parts of a site to a new domain. Say we rank #1 for "blue widget" on the current site. That page is going to be redirected to new site and new domain. How much of a drop can we expect? How hard will it be to rank for other new keywords say "purple widget" that we don't have now? How much link juice can i expect to pass from current website to new websites? Thank you in advance.
Intermediate & Advanced SEO | | timdavis0 -
Google Indexed Site A's Content On Site B, Site C etc
Hi All, I have an issue where the content (pages and images) of Site A (www.ericreynolds.photography) are showing up in Google under different domains Site B (www.fastphonerepair.com), Site C (www.quarryhillvet.com), Site D (www.spacasey.com). I believe this happened because I installed an SSL cert on Site A but didn't have the default SSL domain set on the server. You were able to access Site B and any page from Site A and it would pull up properly. I have since fixed that SSL issue and am now doing a 301 redirect from Sites B, C and D to Site A for anything https since Sites B, C, D are not using an SSL cert. My question is, how can I trigger google to re-index all of the sites to remove the wrong listings in the index. I have a screen shot attached so you can see the issue clearer. I have resubmitted my site map but I'm not seeing much of a change in the index for my site. Any help on what I could do would be great. Thanks
Intermediate & Advanced SEO | | cwscontent
Eric TeVM49b.png qPtXvME.png1 -
I'm in Canada and building a website for the US...approach?
Hi there - we already have a Canadian website for the company and we're building one for our American branch. From an SEO perspective what is the best approach here? We have already purchased a .com domain and the company is branded a little different in the US than in Canada. How do I tell Google that this site is American and should be served primarily to the American audience? Should I be tagging duplicate content with rel=canonical (for similar pages like the About us section for instance) or does that matter here? Hope you guys can help. Thanks!
Intermediate & Advanced SEO | | MelcorDev0 -
Wise or cluttery for a website? Should our "out of the mainstream" of popular products be listed on our site? (older/discontinued, umfamiliar brands, parts to products, etc...)
For instance, should we list replacement parts for a music stand? Or parts for a trumpet, like a valve button? To some, this seems like a cluttery thing to do. I suppose another way to ask would be, "Should we only list the high quantity selling items that are well branded and that everyone shops for, and leave the rest off the website for instore customers only to buy?" (FYI: Our website focus is for our local market mainly, and we're not trying to take on the world per-say, but if the world wants in, that's cool too.) (My thought here is that if a customer walks into our retail store and they request an odd ball part or item... we go hunting for it and find it for them. Or perhaps another Music Store needs a part? To me, it's ALL for sale,... right? Our retail depth, should be reflected in our online presence as much as possible,... correct? I'd personally choose to list the odd balls on our site, just as if a customer was standing in the store. Another side thought is, if we only list the main stream products... we are basically lessening our content (which could affect our rankings) and would be inviting ourselves into a higher competitive market place because we wouldn't be saying anything different than what most other music store sites out there say. I believe we need to show off our uniqueness,... and product depth (of course w/good SEO & content too) is really kinda it, aside of course also from good expert people and a large facility. But perhaps that's a wrong way to look at it?) Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Will using 301 redirects to reduce duplicate content on a massive scale within a domain hurt the site?
We have a site that is suffering a duplicate content problem. To help resolve this we intend to reduce the amount of landing pages within the site. There are a HUGE amount of pages. We have identified the potential to reduce the pages by half at first by combing the top level directories, as we believe they are semantically similar enough that they no longer warrant being seperated.
Intermediate & Advanced SEO | | Silkstream
For instance: Mobile Phones & Mobile Tablets (Its not mobile devices). We want to remove this directory path and 301 these pages to the others, then rewrite the content to include both phones and tablets on the same landing page. Question: Would a massive amount of 301's (over 100,000) cause any harm to the general health of the website? Would it affect the authority? We are also considering just severing them from the site, leaving them indexed but not crawlable from the site, to try and maintain a smooth transition. We dont want traffic to tank. Has anyone performed anything similar? Id be interested to hear all opinions. Thanks!0 -
Wordpress.com content feeding into site's subdomain, who gets SEO credit?
I have a client who had created a Wordpress.com (not Wordpress.org) blog, and feeds blog posts into a subdomain blog.client-site.com. My understanding was that in terms of SEO, Wordpress.com would still get the credit for these posts, and not the client, but I'm seeing conflicting information. All of the posts are set with permalinks on the client's site, such as blog.client-site.com/name-of-post, and when I run a Google site:search query, all of those individual posts appear in the Google search listings for the client's domain. Also, I've run a marketing.grader.com report, and these same results are seen. Looking at the source code on the page, however, I see this information which leads me to believe the content is being credited to, and fed in from, Wordpress.com ('client name' altered for privacy): href="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg">class="alignleft size-thumbnail wp-image-2050" title="Could_you_survive_a_computer_disaster" src="http://client-name.files.wordpress.com/2012/08/could_you_survive_a_computer_disaster.jpeg?w=150&h=143" I'm looking to provide a recommendation to the client on whether they are ok to continue moving forward with this current setup, or whether we should port the blog posts over to a subfolder on their primary domain www.client-site.com/blog and use Wordpress.org functionality, for proper SEO. Any advice?? Thank you!
Intermediate & Advanced SEO | | grapevinemktg0 -
Is a "Critical Acclaim" considered duplicate content on an eCommerce site?
I have noticed a lot of wine sites use "Critical Acclaims" on their product pages. These short descriptions made by industry experts are found on thousands of other sites. One example can be found on a Wine.com product page. Wine.com also provides USG through customer reviews on the page for original content. Are the "Critical Acclaim" descriptions considered duplicate content? Is there a way to use this content and it not be considered duplicate (i.e. link to the source)?
Intermediate & Advanced SEO | | mj7750 -
What would be the ideal method to handling auto-generated product content across network of dealership websites?
We have recently started work with a dealership group that operates ~20 separate dealerships (different locations and brands) and individual websites for each. The group also operates two umbrella websites for the group brand that shows the inventory across All 20 dealerships. All websites are basically using the same template and all product listings are from the same data source (same back-end system). All websites are currently also hosted on the same IP address. Typically we work with clients to rectify duplicate content issues and work towards having just one version of any piece of content. However, this is a unique situation in that each dealership has a legitimate brand and marketing need for having their own website. It also is not realistic to ask the client to create unique content for the same product listing 22x. We understand there are numerous options to consider but I would appreciate hearing any advice/feedback from individuals who have dealt with similar situations. If you know of any good resources on such a scenario, that would also be helpful to verify our thoughts. NOTE: the duplicate content for product inventory is not across all 22 sites but just usually between 3-4 for each product. Often each product listing is shown on 1 or 2 dealerships and the 2 umbrella sites (one is the main group site and the other a product used/clearance site). Currently we can see multiple domains indexed for the same product listings.
Intermediate & Advanced SEO | | BryanSmith0