How do I find traffic for local keywords?
-
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale.
We also tried using Wordtracker, but that hasn't been too reliable either.
Is there a single tool that provides real traffic for local long-tail keywords?
-
You are very welcome, Brandon. Thanks for using Q&A!
Miriam
-
Thanks Miriam! That was very helpful.
-
Hi Brandon,
The short answer to your key question is - no, there is not currently a tool that provides reliable geo terms. Even if you are in a major city, like LA, you cannot really rely on any tool for this. The reason for this involves data centers, IP addresses, etc.
So, how to Local SEOs conduct keyword research, then? Good question! Here is how I do it, and how the other Local SEOs I know handle this task:
-
Perform your keyword research without any geo modifiers. Search for your brand, your services and products and create a spreadsheet of the terms you discover.
-
From this list, create a second list including your geo terms. These might include city names, county names, neighborhood names, regional names and zip codes. They might also include modifiers like 'in' (i.e. computer repair in green bay).
-
You now have the most reliable list of keyword terms to target.
While there isn't a kw tool that can take the place of this method, I recently became aware of an interesting free tool that helps you generate geographic terms, by themselves. You might like to check this out in helping you determine good geo keywords to add into your list in step 2:
http://www.localmarketingsource.com/local-keyword-research-tool/
Google Insight does provide some help, but don't overlook the most important factor - listening to what your customers call who you are and what you do. If you've been in business for a long time, you may have become aware of interesting terms your customers use that aren't necessarily in-house terms for things. Definitely, look those terms up to see if people are using them to search.
Good luck with the task ahead!
Miriam
-
-
I use Market Samurai. This is the tool that I use on a regular basis and I like the results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tools to group large list of keywords
Hi Guys, Was wondering if anyone knows of any tools which can group large lists of keywords. Currently using http://www.wordstream.com/keyword-grouper Any other good tools to check out? Cheers.
Keyword Research | | jayoliverwright0 -
Google keywords
I'm having trouble understanding how google determines out of my text what are the keywords and what aren't. Is there somewhere I can go that will tell me what google sees as my dominant keywords and I'd like to see my total keyword list too. We are running eCommerce and I don't think it is picking up on everything we expected it to see as keywords. I'm pretty new to this SEO stuff but I'm trying to learn. Any help would be appreciated. I understand I'm suppose to include important words in my page titles, headers and meta description and use effective markup as well so I'm just a bit lost on how I can actually see what google counts as my keywords and their level of power/importance. If this isn't possible if anyone has any suggestions on how to gauge this, I'm open to ideas! Thanks in advance guys!
Keyword Research | | ithvac0 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
Should i go with 50% Keyword Competition ?
I just checked through seomoz keyword tool and found one of my keyword which "Photoshop Stroke Brushes" have around 50% competition.. should i continue to go with or can you suggest me any same keywords ?
Keyword Research | | xplodeguru0 -
Page keywords
How many keywords should the home page of a Real Estate site be optimized for?
Keyword Research | | bronxpad0 -
Am I Doomed with Low Volume Keywords?
I've been pursuing an internet startup for over a year now. We've figured a lot of things out along the way and even managed to start making some modest revenue ~$3,000/month. We're just now starting to dig into SEO and I'm realizing that most of our keywords aren't very high volume. The best have 1,000 local searches per month (exact match) with most being a couple hundred local searches. I'm worried that I've picked a market that's too small, but I don't have the SEO experience to know if this is normal or not. Most of my keywords are rated 'highly competitive' and also are stacked with CPC ads upon Google search. I'd love to know what others' experience with keyword volume is and if I'm just overreacting on limited knowledge. Thanks!
Keyword Research | | TBiz0 -
Keywords google takes into account
hello MOzzers, I know some words are not as important whenGoogle indexes or crawls ex the word "the" etc. I am curios what weightage google places on the word " google" when people search. Silly question?? maybe hee hee, but I would like to know. Its been bugging me. Thank you so much, V
Keyword Research | | vijayvasu0 -
Top Ranking sites for specific keywords
Is there a way to put in a list of targeted keywords and see what the top 5 sites on Google are? There are several competitor tools in SEOmoz but I can't find anything that would allow you to do that. I have a list of 40 or so keywords that I would like to check what sites are in the top 3 positions on Google for each of the keywords. Thanks in advance
Keyword Research | | summitliveevents0