Panda 3.3
-
Hello MOzzers and Roger, just read this: http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078 is there any point in linkbuilding anymore? Totally baffeled. Pl help lol - thank you so much. Much love, V
-
I think you can still get a wide range of links whilst keeping it relevant.
Here's a theoretical example for the topic of back pain -
A backlink from a .edu or .gov site will have high authority. Some SEO's have targeted just getting links from these types of sites just because they have a high PR (Not neccesarily .edu or .gov, but I'll use these for the sake of this example)
With the panda update it's been suggested this isn't going to be enough anymore (other people's suggestions, I have no data to support this).
As a result you may need a variety, but still relevant set of links.
For example
A backlink from a blog talking about casey stoners back injury from a high authority racing blog could be relevant
A backlink from a blog from a worried mother who's son is at university with back problems.
A backlink from a walking society website on content relating improper footwear to back pain
etc etc
-
i agree, but I always get confused as to should I go to a wide range of sites to build links or relevant sites
thoughts?
Thank you Caroline.
V
-
I guess so , thank You Sir Robert
I appreciate your answer.
V
-
We can certainly dream about an end to the spammers!
-
From reading around the impression I get is that the update is removing some link weight from higher PR sites in order to reward sites with a diverse range of backlinks (to try and catch out those with tools getting links from a concentrated source or paying higher PR sites for links).
I think as long as you have regular, quality content and concentrate on getting links from a wide range of website types (that are relevant) then you should be fine.
-
Thanks God holly cow!! It might be the end of spammer link building strategies, power-super-mega link wheels and so on. For legitimate site it can only be beneficial. Will see how it's gonna change serps
Vjau, links will still be there they just turning off "** A Method** of link analysis that we used for several years". I Hope more power from good real relevant links and less power for different methods of influencing Serps.
I think that we all who are in seo or internet marketing(especially those who work hard) should be happy that the search is changing; IMHO we need it.
-
V
I tried reading the whole Gblog but got bored. If you look at the SearchEngineLand piece, what it points out from the blog is important:
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
So, there is not a "We ain't usin' no stinkin' links no mo!" But, "Hey dudes and dudettes, we are gonna change some portion of the weight we give this around a particular portion of how we look at 'em."
What could be more clear???!!!! Maybe they are giving less weight to root domains linking to a link that links to you. Maybe they are re-evaluating anchor text usage or how it is used, etc. So, as it stands today, we know that there is some weight that is applied based on links. How it is applied or the given weight of the application is not known. As the result, we don't know what changed about what we didn't fully know before.
Is that clear???!!!
Keep building links dude.
Best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can You Suggest 3 Books to Help Me with My 2014 Seth Godin Pick 3 Project?
Yesterday in Seth's blog he gave a wonderful suggestion for making 2014 a remarkable year. He suggested that you pick 3 people who have influence over your life/work and select three books to buy and give to these them to have them read, and then, discuss with you. Here's how he describes it: "Identify three books that challenge your status quo, business books that outline a new attitude/approach or strategy, or perhaps fiction or non-fiction that challenges you. Books you've read that you need them to read. Buy the three books for each of the three people, and ask them each to read all three over the holiday break." - http://sethgodin.typepad.com/seths_blog/2013/12/pick-three.html Don't worry about whether or not I've read the books you are suggesting. If I choose one, I'll read it first before asking someone else to read it. Here are some of my ideas: The End of Business as Usual - Brian Solis [currently reading] Don't Make Me Think - Steve Krug The New Rules of Marketing and PR - David Meerman Scott Positioning - The Battle for Your Mind - Ries and Trout Influence - Robert Cialdini Engage - Brian Solis The Dip - Seth Godin Keep It Simple - Siegel & Etzkorn Buy - Ology - Lindstrom The Long Tail - Chris Anderson FYI - The three people I've identified to share books with are my CEO (to whom I directly report), our Marketing Director (who is a peer, but who controls most of the marketing budget), and the Vice President of Retail Sales (He is also one of 5 co-owners of the business and a major stakeholder). The books you suggest can be the same for all three or different for all three. I think the major challenges we are facing in 2014 is agility, branding and redefining or abandoning old business practices that are costly, time wasters, inefficient, or all of the above. Thanks everyone!
Industry News | | danatanseo1 -
Meta keywords confusion: include none, 3, 5, 20?
Over the last few months, I have come across a great variety of opinions on the use of meta keywords in the SEO plug ins or tools I fill out for customers. Some people and organizations advise to leave that field empty, others suggest to use maximum 3 keywords, but I have also heard 5 or maximum 20. I am quite confused about this? Does anyone know Google's latest opinion on this? And what about the other search engines Yahoo and Bing?
Industry News | | MarketingEnergy0 -
Any thoughts on Penguin 3.0?
Ok ok, so it's just a data refresh and not a major - but does anyone has some additional insight now that the data has been refreshed? Any thoughts about the winners and losers in this one?
Industry News | | Takudzwa0 -
Hit Hard By Panda 20, Road To Recovery?
It's been 4+ years and we haven't been hit or affected by any update. But, on September 27th we were hit by Panda 20. Does anyone have any idea where to start to recover? Any resources help at this point. Should i be focusing on re-writing my OLD web content? Should i focus on building more links? Like i said, anything helps at this point. thanks, Paul
Industry News | | Hyrule0 -
Google Pushed Out Panda Update 3.9 Last Night
Google said it was rolling out a Panda algorithm last night. New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekfHas anyone been affected yet ....I seem to see a jump in some newer sites less than 3 months old already for some rankings - I don't like seeing rankings that quick!Do you see anything?
Industry News | | Chenzo1 -
Huge Hit and Bouncing Rankings Since Panda 3.3 Update?
Has anyone else seen rankings bouncing all over the place since the end of Feb? A client's site is for the term hcg which I know is controversial but we were in 3rd or 4th for the past couple of months until this update. Now for the term "hcg" the rankings are bouncing from the twenties to over 100 multiple times a day. I check them throughout the day with non personalized search, rank checker, etc to just try and keep updated. I have never seen rankings bounce around so much after an update and am wondering if this update is somehow effecting these more controversial search terms. Since The end of Feb our traffic has almost dropped in half due to the drop in just the "hcg" term ranking We have been cleaning up the site, updating lower quality content, blogging frequently and trying to build better links for the past couple months of working on the site.The problem is there have been a few other previous SEO companies that worked on the site and I don't know how much black hat tactics were used. Any insight or suggestions on this would be appreciated, we are all scrambling to try and recover from this.
Industry News | | Netmark0 -
Chrome blocked sites used by Googles Panda update
Google's Panda update said it used Chrome users blocked sites lists as a benchmark for what they now term poor quality content. They said the Panda update effectively took about 85% of them out of the search results. This got me thinking, it would be very nice to discover what are the exact sites they don't like. Does anyone know if there is an archive of what these sites might be? Or if none exists, maybe if people could share their Chrome blocked sites on here we might get an idea?
Industry News | | SpecialCase0 -
SEO sites were blasted by Panda
Just noticed that lots of SEO sites were blasted by Panda... http://trends.google.com/websites?q=webmasterworld.com&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=seomoz.org&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=digitalpoint.com&geo=all&date=2011&sort=0 http://trends.google.com/websites?q=forums.seochat.com&geo=all&date=2011&sort=0
Industry News | | EGOL3