Onpage Optimisation
-
Hi Guys,
Has anyone noticed that the onpage rules seem to have changed in terms of what Google is looking for.
I have just been optimizing a client site, I haven't worked on for a year and noticed that the pages I have worked on have dropped since lat week when I finished the onpage. Some of them aren't just 1 or 2 places but literally pages. It can't be links as I haven't even started link building yet. These are the same rules i have been playing with for six years and I don't cut corners with rogue text, or overly optimize for keywords.
I am going to give it till the end of the month and then reverse the changes be interesting to see what happens.
Kind Regards
Neil
-
Yeah! just ran another report and now they have all changed again!!. Definitely reckon its having a dance!!
-
Ha, for an industry that publishes so much information, the basics have not really changed at all.
-
Looks like the "Google Dance" it's now 78th.
Thank you Marcus, thought I was going to have relearn everything!!!
-
Hey Neil, changes are never that huge and dramatic and to be blunt, things are pretty much the same on page (give or take) that they were 12 years ago when I first started this game.
It's possible you may have another problem here - do you know what the client has been doing for the last 18 months? Any link building? Is there any thin or duplicated content?
This could be a rough gig as the client will want to hang this on you but it could be something else entirely.
Link?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many pages should we optimise?
I have more than 250 pages on my site including my products. Is it a good idea to optimise each page with a unique keyword or is there a limit to the number of pages we should aim for?
On-Page Optimization | | Timberwink0 -
Onpage Optimisation Changes
Hi Guys, I love the SEO world I really do, but sometimes it can be quite confusing and even after 11 years and a few clients under my belt, I still have head-scratching days and this week has been one of them. It seem the rules surrounding onpage optimisation of keywords have changed quite a lot this year. Whilst, I understand blatantly sticking to a 3% keyword density rate for your keywords, hasn't been good practice for a while, and with RankBrain and machine learning, we have to pay attention to semantic words and phrases but it seems there is a new set of rules I haven't learnt yet. For example I had a client I was working on and we we noticed although they were ranking quite high for a keyword phrase, it wasn't actually mentioned in the text at all and so by adding it in a place it made sense, we should lift this and other keywords. Here is what happened, within a week their main keyword moved down from 1 to about 6 and the keyword that wasn't added moved from 4th to 23rd. After scratching my head and then going to full panic mode, I calmed down and looked at competitors, they didn't mention the word in the content either and so I decided to remove the one word we added to the text. The rankings came back overnight (well after doing a fetch as Google and getting to reindex). So if keyword density now is clearly NOT a metric to go on, how do we know the sweet spot? Do we use something like Ryte and make sure we using semantics and keywords within the average of the top ten? Does what Google deems important depend on the niche? Not a right or wrong answer here, just interested in your thoughts Regards Neil
On-Page Optimization | | nezona2 -
Does Google's algo look at all traffic mediums with regs to onpage metrics or only organic traffic metrics?
Hi folks, This is something I've pondered for a while. I've ask a couple of Googlers but no reponse yet and I don't I'll get one! In your opinion, do you think Google looks at on page metrics like bounce rate for example from all traffic mediums (organic, paid, email, social referral etc etc) or they only look at on page metrics from organic traffic? I'm not talking about direct correlations from other mediums. I'm only talking about when a user lands on a website, do the actions they take matter with regards to Google's search algo no matter of the referring medium, or do Google only look at onpage metrics on visits which came to the site via organic search as a medium. Option 1 As a very simplified example: Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from all mediums compared to website B which has a bounce rate of 50% from all mediums. Option 2 Google gives extra weight in the SERPs to website A which has an average bounce rate of 30% from organic traffic only compared to website B which has a bounce rate of 50% from organic traffic only. I'm not sure if anyone outside Google has the answer/proof of this but was keen to get other people's thoughts. If you think the also uses one or the other, can you give an insights/proof of one or the other? For me it would make sense for them only to use onpage metrics from sessions which came from organic seach traffic, but who knows! Merci buckets, Gill.
On-Page Optimization | | Cannetastic0 -
Short URL's vs Optimised URL's
Howdy Mozzers! What are your thoughts on short URL's vs Optimised URL's. For example if a website currently sells wood furniture and wants to target the keyword "Wood Furniture For Sale", which URL would be preferable: Short URL: www.domain.com/wood-furniture Optimised URL: www.domain.com/wood-furniture-for-sale The website also uses facet navigation and selected attributes are added in a fixed order sequence after the category. For example if Cane is selected as wood type: Short URL: www.domain.com/wood-furniture/Cane Optimised URL: www.domain.com/wood-furniture-for-sale/Cane Which one do you prefer (between the short URL and optimised URL) and why? Cheers! MozAddict
On-Page Optimization | | MozAddict0 -
Help: my WordPress Blog generates too many onpage links and duplicate content
I have a WordPress Blog since November last year (so I'm pretty new to WordPress) and the effects on ranking for some keywords are really good. So I thought tag clouds are good. Crawl Diagnostics tell me now that I have too many onpage links for example my author page breaks the record: 256
On-Page Optimization | | inlinear
http://inlinear.com/blog/author/inlinear/ I think thats because there are links for each word in the tag cloud generated ... On this page (and many other pages) WordPress displays (teasers) the beginning of each post (read more ...) producing duplicate content and even new canonical tags.... The page titles are also too long because I installed "All in One SEO Pack" and now this plugin and wordpress itself mixes titles together ... But what can I do to avoid all this. Is there a PlugIn that can help... I think millions of blogs will have the same problems... I my blog yet has very few content. Thanks for your answers :))0 -
On page optimisation reports
Hello, How do I configure these reports to check my landing pages, rather than just my home page? Thanks, Bilal
On-Page Optimization | | PLP0 -
How best to approach archiving badly optimised content
I signed up SEO Moz about a month ago as i'm currently rebuilding my site from scratch and wanted to learn from current mistakes. At present I use the forum software Invision Power Board to manage my site and one thing i've learnt is that it is terrible for SEO, there are so many thousands of errors listed by the crawler that it's not even worth trying to fix it. However because it has 5 or 6 years worth of content alot of which is on Google I don't want to totally remove it, rather I would prefer to archive it of with a big banner at the top letting anybody that visits it know that it's no longer in use and pointing them to the frontpage. I should note that it is in a subfolder already so the location of any of the links won't be changed. So the few questions I have are: The forum index has alot of link juice and I would like to redirect that to the new forum index, however for archive purposes the old index still needs to be accessible. Some topics are very popular and appear high in Google and have alot of backlinks. The important information in these forum topics will be available elsewhere on the new rebuilt site. Again I would like to redirect both link juice and users to the new page, however being a forum topic there are tens or hundreds of pages of old comments that need to still be accessible for reference. There are bound to be duplicate meta title and description issues with new similarly named categories appearing both on the new site and the old forum, is this going to be that much of a problem? So really what i'm asking is, how should I go about archiving this of without destroying content and rankings, but still making sure that the new stuff is getting the right exposure both to users and search engines alike?
On-Page Optimization | | freezedriedmedia0 -
Google VS Yahoo VS Bing & Onpage Optimization in 2011
I was just wondering if someone could point out to me any known differences between these three search engines. I feel like i have been spending a lot of time optimizing for google, but don't have much of an idea of how to optimize for yahoo or bing. Do you have any up-to date article links or tips/advice?
On-Page Optimization | | adriandg0