Does anyone have any tips for optimizing your Google Product Feeds?
-
How often do you submit them?
What have you seen work?
Are there any tricks aside from filling out all of the data fields?
-
Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.
-
Use the google category and google product type in your adwords product extensions for best chance of getting product/image ads showing in search results. Make sure your campaigns/product types in Adwords are matched to your product feed.
-
Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing
-
Well technically this is not correct - from what I understand Product Display ads are paid inclusion so SEO ranking factors still play a part of appearing or not appearing
-
Some really valuable insights on this thread and thx everybody for your generous sharing.
@Syed1 - Your link is not working. Please repost
-
I realize this is an old question, but thought I'd note for the record that as of May 2012, Google has announced that they are doing away with Product Search and essentially implementing PPC ads in its place. So if you continue to use what used to be Google Shopping, you will need to place bids in order to get your products to show up at the top of the results, much like AdWords works.
-
There is not a whole lot of information on available on the web for Google Shopping optimization but from what I have researched and few that I tried over time, here is the factors I think that do weigh in:
-
Reviews: Its the 'links' in Google Shopping. In Google, websites refer to other websites. In Google Shopping, customers refer to other websites
-
Title
-
Attributes: more data you feed Google, the better they feel about ranking you higher
-
Price: Not 100% sure about this but definitely worth considering. Seems logical that Google wants to provide users with best deals
- Few others.
-
-
Do you have any case studies that measure how much it helps when you have a feed updated everyday? I like your answer.
-
Hi Eric,
This should give you the basics:
- Add Keywords to Product Titles and Descriptions
- Add UPC Codes (required)
- Add Shipping cost info (required)
- Add Seller Reviews
- Add Rich Snippets
- Optimize your Product_Type column
- Only use Google's product taxonomy for google_product_category
Remember not to confuse product_type and google_product_category. Both should be used, but the latter must use the correct taxonomy. Taxonomy is downloadable from the Google Merchant Center.
Do some careful reading on that page and throughout the Merchant Center. This is one area where crossing t's and dotting i's is VERY important!
Even though google_product-category is not required for all countries and products, recommendation is to use it for ALL products. Taxonomy is available for download as both .txt and excel spreadsheet.
Make sure your feeds are clean and push them every day.
Best of Luck!
-
Hey,
We publish a URL that GPS can crawl daily to get the most real-time update on product data. The more info you pass over to GPS the more impressions you receive and the more likely that your products will show up to a more qualified user. Do you track your conversion rate form GPS traffic?
Other general tips like free delivery, including reviews rich snippets etc will help your CTR. I would also look at your competitors product that are appearing and how they have named the product, There is usually improvements to be made on keyword placement.
One other aspect we are working on is having specific products for a GPS feed that have special offers for GPS users like xyz% off for GPS traffic, this way the price is reduced and increases the listing position. - In theory...
Cheers,
Jamie.
-
When looking into this the problems I have considered is you could sacrifice your base listings against your natural listings. I think it would make sense to plan the keywords your pushing for base and naturals seperate if your struggling.
I do find if you do the usual SEO optimization Google base generally lists you well as a result.
Cool idea as its shopping might be to target phrases with "Buy"
-
We do a lot of Google Product Search for our Ecommerce clients. Basically the feeds last for 30 days on GPS. So if you submit them once a month you will continue to show, but Google favors those who push out a new feed more frequently. One of the big things right now is to make sure you have Unique Product Identifiers like UPC or Manufacturer Part Numbers for all your products. The better quality your images of your products are (clear thumbnails, easy to understand what the product is the better for click through by users). If you name your product's with Keywords that trigger the GPS listings in organic search you will do better as well. For example if you were selling a Spider Mite Pesticide, you could just put the internal name of the product like "No Spider Mites 16oz Bottle" You would be better off calling the product "Spider Mite Killer 16oz Bottle" since that search actually brings up the GPS results in universal search. If you have a product that many sellers have, then you can get grouped in with the rest of them by using the same UPC/GTIN number as they do, or the same brand and MPN. It takes some getting used to for sure, maybe try the service called GoDataFeed as it makes it a lot easier. Lastly, categories are huge for getting your products in the right group. It is better to be in the Software -> Adobe-> Windows Adobe Design Premium category with your products than just the Software -> category. Hope that helps you out.
-
Eric,
Did Tompt's answer help? Have you found any resources on your own that have been helpful?
-
I feel bad because someone posted this yesterday and I have no idea who it was:
http://www.vervesearch.com/blog/seo/how-to-optimise-for-google-products/
I will have to go back and find out. Credit where it's due and all.
Edit: It was of course Mr Rand Fishkin on Twitter @randfish.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I optimize dynamic content for SEO?
Hello, folks! I'm wondering how I optimize a site if it is built on a platform that works based on dynamic content. For example, the page pulls in certain information based on the information it has about the user. Not every user will see the same page. Thanks!
Intermediate & Advanced SEO | | Geonetric
Lindsey0 -
Should I worry about rendering problems of my pages in google search console fetch as google?
Some elements are not properly shown when I preview our pages in search console (fetch as google), e.g.
Intermediate & Advanced SEO | | lcourse
google maps, css tables etc. and some parts are not showing up since we load them asynchroneously for best page speed. Is this something should pay attention to and try to fix?0 -
Google Not Indexing App Content
Hello Mozzers I recently noticed that there has been an increase in crawl errors reported in Google Search console & Google has stopped indexing our app content. Could this be due to the fact that there is a mismatch between the host path name mentioned within the android deeplink (within the alternate tag) and the actual URL of the page. For instance on the following desktop page http://www.example.com.au/page-1 the android deeplink points to http://www.example.com.au/android-app://com.example/http/www.example.com.au/4652374 Please note that the content on both pages (desktop & android) is same.Is this is a correct setup or am I doing something wrong here? Any help would be much appreciated. Thank you so much in advance.
Intermediate & Advanced SEO | | InMarketingWeTrust0 -
Optimize Slideshare Presentation
I built out a few slideshare presentations, and they are getting a few views. What's weird is when I search for them it takes me pages and pages of sifting to actually find them. Thats even when I use quotation marks around my account name and the individual presentation title. Any ideas on how I can better optimize my presentations?
Intermediate & Advanced SEO | | jfeitlinger0 -
Does including your site in Google News (and Google) Alerts helps with SEO?
Based on the following article http://homebusiness.about.com/od/yourbusinesswebsite/a/google-alerts.htm in order to check if you are included you need to run site:domain.com and click the news search tab. If you are not there then... I ran the test on MOZ and got no results which surprised me. Next step according to :https://support.google.com/news/publisher/answer/40787?hl=en#ts=3179198 is to submit your site for inclusion. Should I? Will it help? P.S.
Intermediate & Advanced SEO | | BeytzNet
This is a followup question to the following: http://moz.com/community/q/what-makes-a-site-appear-in-google-alerts-and-does-it-mean-anything0 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
Google Preview not showing images
No matter which our pages i find in the SERP the Google Preview does not show images for www.spies.dk Try searching for "rejser til malaysia" on google.dk. The result www.spies.dk/malaysia is not showing images. Why is that? Using the "google preview tool" under labs in Google Webmaster Tools sys it found 13 errors on that page: | Ressource: | Information: http://images2.spies.dk/images/SiteID11/SiteLayout/logo-spies.png?v=4 | Indekseret http://images1.spies.dk/images/StaticLayout/Spies_hori_sRGB.png?v=1 | Indekseret http://images1.spies.dk/images/SiteID11/Button/search-button-text3.png?v=2 | Indekseret http://images2.spies.dk/images/Country/my1001_10_48.jpg?v=1 | Indekseret http://images2.spies.dk/images/SiteID11/Button/Opdater_bt.png?v=2 | Indekseret http://images1.spies.dk/images/SiteID11/Button/Sog_bt.png?v=3 | Indekseret http://images2.spies.dk/images/Country/my1002_2_22.gif?v=1 | Indekseret http://images2.spies.dk/images/Resort/bkikki1001_4_11.jpg?v=1 | Indekseret http://images2.spies.dk/images/SiteID11/Button/Vaelg_bt.png?v=7 | Indekseret http://images1.spies.dk/images/Resort/bkiskn1001_4_11.jpg?v=1 | Indekseret http://images1.spies.dk/images/Resort/kulkum1001_4_11.jpg?v=1 | Indekseret http://images1.spies.dk/images/Resort/lgklak1001_4_11.jpg?v=1 | Indekseret https://track.adform.net/serving/scripts/trackpoint/async/ | Indekseret |
Intermediate & Advanced SEO | | alsvik0 -
Site: on Google
Hello, people. I have a quick question regarding search in Google. I use search operator [site:url] to see indexing stauts of my site. Today, I was checking indexing status and I found that Google shows different numbers of indexed pages depends on search setting. 1. At default setting (set as 10 search result shows) > I get about 150 pages indexed by Google. 2. I set 100 results shows per page and tried again. > I get about 52 pages indexed by Google. Of course I used same page URL. I really want to know which data is accurate. Please help people!!
Intermediate & Advanced SEO | | Artience0