Reached No. 1 for my Keyword, what next?
-
Hi,
After months of targeting, promoting etc... I have now reached Google.co.uk rank position 1 for my phrase "creative recreation trainers" and I stand at rank 3 on Google.com.
I am happy with these results as this is the phrase I targeted and this is the brand I wanted to rank first for.
But were do I go from here?
I am thinking I change brand and try work some magic on that, but still continuing to add backlinks etc... to the Creative keyword phrase?
What would people advise?
Also can anyone do an analysis of any sort on that keyword phrase and/or the url http://www.designerboutique-online.com/all-clothing/creative-recreation/ and tell me some good points, bad points, what to do next and so on?
Any help would be great.
Thanks
-
Ah...as a one man SEO firm, I can understand that you're worried about pushing yourself too thin when it comes to marketing your keywords.
However you always want to diversify your portfolio, only ranking for one keyword can hurt your business and your website, as Google might see it a bit too spammy. I'd keep an eye on "creative recreational trainers", but I'd definitely focus on your other keywords including "armani jeans" and "vivienna westwood shirts". -
Ah...as a one man SEO firm, I can understand that you're worried about pushing yourself too thin when it comes to marketing your keywords.
However you always want to diversify your portfolio, only ranking for one keyword can hurt your business and your website, as Google might see it a bit too spammy. I'd keep an eye on "creative recreational trainers", but I'd definitely focus on your other keywords including "armani jeans" and "vivienna westwood shirts". -
Yeah I will be moving onto other brands eg. armani jeans, vivienna westwood shirts etc... but what do I do about the creative recreation trainers phrase? Leave it, top it up now and again, continue to market it along with other brands?
As a one man team, too many brands and I find it impossible. So taking 1-2 brands and trying to do well on them.
-
Yeah I will be moving onto other brands eg. armani jeans, vivienna westwood shirts etc... but what do I do about the creative recreation trainers phrase? Leave it, top it up now and again, continue to market it along with other brands?
As a one man team, too many brands and I find it impossible. So taking 1-2 brands and trying to do well on them.
-
Thanks Mat and Anthony.
When you say expand my keyword list, should I expand around the main brand eg creative recreation kaplan trainers or black creative recreation trainers?
Or should I move onto another brand completely? And just top up my Creative Recreation Trainers occassionally?
When you say run tests, what tools are there to check these? Are the grade reports in SEOMoz any good?
Thanks
-
Thanks Mat and Anthony.
When you say expand my keyword list, should I expand around the main brand eg creative recreation kaplan trainers or black creative recreation trainers?
Or should I move onto another brand completely? And just top up my Creative Recreation Trainers occassionally?
When you say run tests, what tools are there to check these? Are the grade reports in SEOMoz any good?
Thanks
-
Thanks Mat and Anthony.
When you say expand my keyword list, should I expand around the main brand eg creative recreation kaplan trainers or black creative recreation trainers?
Or should I move onto another brand completely? And just top up my Creative Recreation Trainers occassionally?
When you say run tests, what tools are there to check these? Are the grade reports in SEOMoz any good?
Thanks
-
Find out what content people are viewing on your website and what people are sharing, use this as a basis to not only expand your keywords but your business as well. If there's a certain piece of content or item that your customers like, find a way to market it.
Just because "creative recreational trainers" is ranking high, doesn't mean you should stop marketing. Find other keywords similar to your niche and go after those as well.
-
Great link Mat.
In short: Focus on widening your reach. Expand your keyword list and create more content for those keywords. Also- run tests on your site to see how you can better convert existing traffic.
-
You might find this thread interesting: http://www.seomoz.org/q/when-keywords-are-on-the-top-of-the-google-search-engine-then-what-to-do
Someone posted the exact same question earlier and there are some good responses there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
What a Brand should do first for Their Blog Keyword Research or Topic Research?
Hello Moz Community, Need your help guys. What a Brand should do first for their Blog? Keyword Research or Topic Research? Like for the Brand Product page/ eCom Pages, it's quite easy > 1. Buy "Product" Online
Competitive Research | | Max_
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on. Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.0 -
How important is a keyword rich domain name for ranking?
I've read that Google has lowered the relevancy of a keyword rich domain name in recent years, but I have a scenario with a client that makes me think otherwise. My client has a particular phrase that they're trying to get rank for and are currently in position 3 of Google. Their primary competitor has position1. Using the Keyword Analysis in Moz Pro, my client has a competitor beat out in Page Authority (45 vs 36), # Root Domains Linking to Page (98 vs 9), Domain Authority (35 vs 24), and # Root Domains Linking to Domain (122 vs 15). The main difference is that the competitor has the exact phrase as part of their domain. Other than that, the phrase (on my client's site) is used in title tags, heading tags, and throughout page content. I can provide additional information if necessary, but does anybody have any general advice about this scenario?
Competitive Research | | robotninja0 -
How does my competitor website jump from a natural ranking of 10 to 1 in a matter of days?
OK this has really got me baffled, and I really hope the MOZ community can give me the answers I am seeking.... My statements and queries below are my own opinions and thoughts. I am not an experienced SEOer and I am learning all the time, so if I have written something incorrectly, please feel free to correct me 🙂 I have been told that natural rankings take time, and I have read with the recent algorithm changes from Google, that purchased links do not have an effect like they used to. I have also read somewhere that google has clamped down on bogus article writing (MOZ please clarify) But what I am seeking some clarification on is, how does my competitors website, that has had a natural rank of #1 in the past, suddenly drop off; for a lengthy period of time, then suddenly re-appear at #10 on page #1, then some three/four days later, hit #1? I have read that natural rankings are purely natural. I.e. a domain owner cannot pay google to boost their natural ranking. But is this really true? Why is it when I speak to a close colleague of mine in the same industry, he mentions that his maps listing has dropped off, and after making a couple of phone calls to his SEO guys in India, maybe a day or two later, magically his maps re-appear? I really am starting to question is a "natural ranking" really "natural?" I have heard that some of these SEO agencies do have some tools that dramatically effect the natural ranking of a domain. What are these tools?
Competitive Research | | Giorgio680 -
Keyword Search - another site bypassed me and they are not ranked well...
I was trying to optimize the keywords "music for kids" . This is a no brainer because my URL is "musicforkids" My On-Page Report Card for "music for kids" gives my site a "A". The on page report card for the other site gets an "F". But the other site comes up number ONE in the organic Google search and my site comes up number three. The two sites above me receive a crappy on page Keyword report for the key words "music for kids" but they still come up above me for that search term. What's the deal?
Competitive Research | | musicforkids1 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0 -
Trying to rank against keyword in domain
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
Competitive Research | | David750 -
Keywords in URL structure for Large Site
We are creating a national real estate website which will contain 2mil+ listings. Our aim is to compete with the National leaders in the field. We are trying to lock down a url structure and it basically comes down to if we should put a major keyword in the url structure or not. The structure would have regional keywords naturally. Its the addition of a more descriptive key word which is in question. Our domain name has no keywords in it. For the sake of this example, we would be targeting "city real estate"... oursite.com/real-estate/state/city/ or oursite.com/state/city/ Here is what the big sites use as an example: http://www.zillow.com/homes/for_sale/New-York-NY/ http://www.trulia.com/NY/New_York/ http://www.trulia.com/real_estate/New_York-New_York/ http://www.realtor.com/realestateandhomes-search/New-York Id love to not have to throw keywords in there and be as clean as possible but i also dont want to shoot myself in the foot. The big boys do add additional keywords in the url, does that mean we should? Id much rather be a leader than a follower but again, I dont want to mess this up from the start and these guys have probably tested this (or have they?). Input would be greatly appreciated.
Competitive Research | | cobbsfriedman0