Making best use of keyword phrase domain url
-
Hi everyone
Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
-
How can we make use of this to our main websites advantage?
Keep it under lock and key so your competitor will not get it.
A lot more information would be required to decide if it should be developed into a free-standing site or if you should 301 to that domain.
-
Generally a domain name doesn't necessarily mean it will rank well. However, it is definitely a HUGE plus.
Depending on what it is, you can either have content pertaining to the keyword or if it is a product, you can sell those products on the domain.
Make sure to use H1 tags and on page optimization for that domain and it should rank on the first page easily, that is assuming it doesn't have high authority sites competing with you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use an acronym in my URL?
I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex
On-Page Optimization | | MeasureEverything0 -
How do you handle URLs with slashes?
I asked this question before, but with a different scenario. I upgraded my plan to a more advanced cart and all of my URLs changed about 1.5 years ago. I knew nothing about redirects and such, so none of that was done. Basically, let's say my site was: http://www.abc.com, but when people actually visit my site, they are directed to https://www.abc.com/. I have asked my host about redirecting and she that it is not possible. In the past, the link shared has been just www.abc.com . Will this hurt my ranking? My second question is ...let's say I have a link http://www.abc.com/blog , but now, the link is http://www.abc.com/blog/ . Will I be affected, since all my old links omit the slash?
On-Page Optimization | | tiffany11030 -
Should you use Plural version of a keyword or singular
H If kw research shows that singular version of a keyword has higher search volume than plural version should you still use plural version in main on-page areas to try and catch both instances or focus on the singular ? cheers dan
On-Page Optimization | | Dan-Lawrence0 -
Is the use of some keywords necessary to be included in many of the pages?
Hello, I have a website about SEO and webdesign. I want to ask will mentioning these two keywords in many of my articles have any benefit for particular landing pages that I have. F.e.: I have two pages: example.com/seo example.com/web-design They are optimized and have Grade A in SEOMOZ's onpage tool for their two keywords. So my question is: Will broad use of my keywords SEO and webdesign in the text, title or alt not only on my two landing pages but also in other articles of my website also help these two pages to rank higher for their keyword. I see in Webmaster Tools (http://images.seroundtable.com/google-content-keywords-1351084751.jpg) there is an option to see the content keywords in your website. May be that shows that the content in my website is more relevant to particular topic and that also can influence the ranking of my two landing pages.
On-Page Optimization | | HrishikeshKarov0 -
Can I use Same Keyword for Multi pages Title Tags?
Hello All, I am working on client website and currently they are targeting One Keywords for multi pages. As I have search with Allintitle: Search query and Google display around 37 pages of website which carry same keyword in "Title Tags". I have told to client to change the "Title Tags" but they want that keyword for all relevant pages. So I want to know is that harm in Search Engine Ranking? Note: They have not done the link building activities for multi pages with same Keyword, they are using only in "Title Tags" only
On-Page Optimization | | jemindesai0 -
Apostrophes in keywords
It appears that SEOmoz tools like the On-Page Report Card treat keywords differently if they have apostrophes in. So for example childrens and children's are treated as different keywords. Is this a quirk of the On-Page Report Card or does Google treat them as separate keywords?
On-Page Optimization | | MulberrySqCraig0 -
Switching URL from keyword heaven to actual brand name?
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.) Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.) The client has this domain name for a long time. The domain name itself is a top keyword for their product. We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com. However, we are concerned about the SEO hit the site is going to take. What recommendations can you make in this situation?
On-Page Optimization | | grayloon0