When placing content on external sites, what are some best practices for back links?
-
Hi there,
I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site. In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content.
In cases where we have no limitations, what are some best practices for implementing back links? I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content.
Are there other things I should be thinking about in order to maximize the SEO value of such placements? For example, is it better to have just one anchor link per placement? Or should I aim to embed multiple anchor links within a single placement?
Any advice would be much appreciated!
Sincerely,
Debra
-
No more is NOT better unless it adds relevance to the article. Again, I add 2 as a rule of thumb. Also the first link is typically the one that passes any link juice if it is "do-follow". So make the first one the winner.
-
Thanks Mark. Suppose I can work in multiple in the manner you described, where the links are clearly helpful to the article. Is the belief in this situation that more is, in fact, better? Or does having multiple links dilute the value of any individual link?
-
Stephen, when you say "in the case you describe, they would not be editorially given," can you elaborate? Let's say I were to stick to just one or two links back to our site at most. What would be considered editorially given? And what would not?
Thanks!
-
Agreed with Stephen - I wouldn't go with more than 2 links on any editorial piece unless it makes sense to. An example would be that the article or content refers to various steps or pages on your site that give great information on solving or describing the article position.
An example would be if you were doing an article on motorcycle repair and Wikipedia had 4 articles that supported this position. Obviously linking to all 4 would make sense as long as the context is apparent and helpful to the article.
-
Multiple anchor texts are likely to appear spammy and not editorially given (in the case you describe, they would not be editorially given)
I suggest you place links in a natural manner rather than trying to cram them on the page
S
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When will link farms and back sites be penalized or when will the website using them as backlinks be penalized?
After doing some backlink searching on competitors, I see a great deal of competitor's backlinks are obvious linkfarms and just completely unrelated to their field. Also I see a lot of forum comments using links are showing as backlinks, upon inspecting the html element I see they're " no follow " links. Why are they showing up as backlinks with link equity then?
Link Building | | Deacyde0 -
More than one link on an external website
Just wanted to clarify my understanding of this... I'm of the understanding that if an external site has more than one link going to your site, then it is only the one link that passes value. If this is the case.... Which is the link that passes value (i.e the first link established or the link that, all factors being considered, is the most valuable for passing authority?) If a second link established on an external website comes from and goes to a different webpage than the first (and is done for the purposes of targeting and boosting a different keyword category/theme), is this then a beneficial practice? If multiple links on an external website all serve to generate solid referral traffic, will this boost rankings, and thereby be a sound practice? Thanks in advance for your help in clarifying this for me!
Link Building | | Gavo0 -
External Followed Links
Hello all, I was wondering if anyone could help me. I have been inputting links for a few months on various different sites but it doesn't seem to be generating links on Open Site Explorer. Does anyone know a reason for this? Thanks in advance, Beth
Link Building | | cmuknbb0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Content Marketing - Getting Webmaster to Link to Article
Hello, We're doing a niche article and we want to do a link building campaign around it. I'm not as interested in being linked to in resource sections - that will happen - but my question is for other links. What types of links am I looking for, is it guest posts - is that the best? If so, how do convince them to allow a guest post around an article? Thanks.
Link Building | | BobGW0 -
External Links question
As I search for external relevant links to our site, which would be the most important if I had to choose? **How would you rank the three levels as being most important to least important? ** #1 Page Authority, Rank and Trust **#2 **Domain Authority, Rank and Trust. **#3 **Sub-domain Rank and Trust
Link Building | | Boodreaux0 -
Back links from more then one page from one domain
howdy SEO peeps, quick question. If i get a back link from two different pages from one domain, and both pages have different PR values. does google take both into its value PR or does google only take one of the links as PR juice to your site. thanks guys
Link Building | | david3050 -
Why Google is not getting many of the links to my site?
Hello, I have a website for cosmetics, selling and a lot of information (http://www.vipcosmetica.com). For about half a year I've been working also in seo for several google keywords. My question is about the external links to my site. Using different tools, including those of SEOMoz, I see just a few links to my site, however there are plenty, because I've been putting them myself, in public directories, related blogs, industry websites and so on. Alexa shows 5 links only, OpenSiteExplorer shows 4, and Market Samurai 9. I thinks theres should be like 50-60 links, minimum, in pages with good google PR (Youtube, Vimeo, Vulka, Hotfrog, Digg, Flickr, etc.). In Alexa, recently two more links appeared, from two blogs that have copied some content from my site (priveta policy) without changing the original links that point to other pages on my site, and those are the links that Alexa shows now. What could be the reason the rest of the links do not appear at all? Thank you very much
Link Building | | MadridOriflame0