Finding a copywriter
-
Hi seomoz,
This is not quite a SEO issue, but I have a feeling you may be able help.
English is a second language to me and copywriting is not my favorite sport. So, I've decided to find a copywriter. But have no clue how to look for one.
I have hired ton of programmers, designers, and other technical resources in the past. People that have concrete skills - programmer where I could say do X, Y & Z and I can check if X, Y & Z were done - are no problem for me to hire. It still takes a long time, but that's not an issue.
I know I want the copywriter to write in certain style (style of seomoz.org, woot.com or doubleyourdating.com). How do you define writing like that? Can writing like that can be defined? And put into requirements? Do you need 'customer avatar' or 'marketing voice' document or something similar? How do I find a kick ass copywriter?
Optimisticly hoping there is a better answer than just 'test bulkload of them'!
Thank you,
Your big fan! -
Keri,
Thank you for the reply. I looked at all three links and they all are insighful.
-
Two SEOmoz articles talk about hiring copywriters in general, setting expectations, how to help the relationship go well, etc. The second blog post has over sixty comments, and the discussion is worth reading as well.
http://www.seomoz.org/ugc/how-to-talk-to-your-copywriter
http://www.seomoz.org/blog/whiteboard-friday-outsourcing-content-creation
-
Michael Gray (graywolf) wrote a review of TextBroker at http://www.wolf-howl.com/reviews/textbroker-com-review/. I have no affiliation, but wanted to pass along more information about one of these services. He does mention tone in the review.
-
Check out TextBroker, probably one of the best places for affordable copy I've found
-
I would try a college as they have writing students that are skilled and work cheap : )
I would give examples of style you want and ask to see recent article they have written. If you need actual writing terms, talk to a writing professor and ask for tips on how to recruit students.
-
There are a lot of different types of writing services that are available for hire at a variety of different sites just like programmers, designers and other tech people. Most can be found through freelancing sites.
I think by "like that" you mean SEO writing. It is a specialty type of service and so use that term. There are some people who are able to take on the "voice" that you want to convey if you have one you want to mimic across the site and the best thing to to is to find someone and ask to see their portfoilio or look at their rankings from previous contracts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Copywriter Recommendations?
There are a handful of pages, I'd like to get a fresh perspective on content-wise. They rank well and get traffic. However, we are not seeing the conversions we want to see, so I'm thinking a fresh pair of eyes could help write something more compelling. Does anyone have any suggestions or ideas on pricing (yes, feel free to self-promote)? Thanks, Ruben P.S. I'm really not looking for any ESL elance type solutions unless there are some strong writing samples.
Content Development | | KempRugeLawGroup0 -
Can someone PLEASE help me find a solution to use a custom search engine for iPhones?? Thanks in advance!
Hey mozzers, I'm in quite the pickle today and would really appreciate some help! i need a way to have my members set their default custom search engine on their iPhones and androids to our sites search engine. Google chrome does on desktops but not iPhones. Thanks for your time/help, Tyler Abernethy
Content Development | | TylerAbernethy0 -
Finding Guest Bloggers
Does anyone have good tips for finding someone who can do guest blogging for me? I don't have the time to track down good blogs to post on.
Content Development | | kadesmith0 -
Where to find quality bloggers with seo background for sub contract work
We are growing faster than expected and are in need of bloggers to keep up with updates for a multitude of websites. Where do you guys go to find reputable bloggers who are well versed in seo, social media and creative writing? We have tried ads locally but are not getting the quality we would like. Any recommendations or suggestions would be appreciated.
Content Development | | anthonytjm0 -
How do I find a cost-effective solution for Infographic deve?
I am trying to get an infographic produced from end to end. The problem is, I work for a startup and finances are tight. I have looked at agencies, but they want atleast 2.5k for 1 single infographic. Any advice?
Content Development | | randowens1 -
How much do you pay your copywriters?
Hey friends. How much do you pay your copywriters? Is it be piece? I'm looking to do three different price points: Paying for just the copywriting Coming up with ideas and the copywriting Copywriting and finding a source to publish said blog post Thanks for your help! 🙂
Content Development | | 352inc0 -
Where do you find quality content writers?
Sure we all know about oDesk or textbroker but is there a place people can go to hire higher quality writers?
Content Development | | joseph.chambers0 -
Copywritting Service Recommendations
Hi there, I'm looking for several recommendations for decent copywritting services, freelancers or otherwise. Ideally with B2B experience. Any ideas? Steve
Content Development | | phsgroup0