Best way to improve page rank
-
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links.
Does having a high page rank still mean your will achieve better search engine positions?
whats the best way to improve page rank for small business sites?
thanks
-
I was looking for similar info thx!
-
One trick is that low-quality links can boost PageRank (in the toolbar), but then get devalued or even cause penalties down the row. As @Jarno said, links absolutely matter, but PR is a very, very crude measurement of the value of your links (and doesn't factor in trust, relevance, spam, etc.).
It's also important to note that Toolbar PR can be as much as 3-4 months out of date at any given time.
-
bristol,
you are completely right, quality links outrank poor quality links any day. It's even so that when you can get 10 high quality links to your website for a keyword e.g. Vacuum cleaners from website with high authority and high PR them self that your competitor maybe need to get a 100 lower quality links to get to the same result. So image what would happen if you can get a 100 or even 500 good quality links to your websites? Your competitors would have to try to get about a 1000 to 5000 links for the exact same result. And when Google decides that quality is even more important then quantity these numbers might even go up more. Quality is everything to Google.
Yes it is very smart to get links to the deeper pages of your website. Keep in mind that tier 2 or 3 pages on your website also link to your homepage so there still is a link-juice flow. That's why it is a smart on-line strategy.
Staying on the example of vacuum cleaners if your deeper pages are brands of vacuum cleaners you should make sure you get high quality links to those page stating: "brand-name vacuum cleaners" e.g. for Philips Vacuum Cleaners you want the inbound links to say exactly that. Since you also name your primary keyword you keep on topic of your site which in turn results in better rankings for your primary keyword. A fun game isn't it?
When sending e-mails to websites for high quality links you could always try something like this:
"Hello.
Let me introduce myself first...introduction.
We noticed your website in our search for Vacuum Cleaners and we must say, our compliments on a piece of art (suck up some more)
Maybe you'll find this an interesting link to share with your community:
I'm really hoping you would share this link on your website and in return i will inform my community about yours. (this generates a possibility for a 3 way linking so you link to them from another website-> which is your "community")
Hope to hear from you soon
Kind regards/Best Wishes or whatever you want to conclude with,
Yourname
I use a similar version of this in the netherlands in dutch so i translated it roughly for you. I think you can get where to change the specifics? You could also search on this Q&A forum for "e-mail linking" or "e-mail baiting" because i know i saw something about this here earlier. Can't find the link right now.
I do not know if this is allowed in the UK to send to people but maybe you can adapt it a little so it should be fine. I don't know all the laws over there.
Hope this helps
Kind regards
Jarno
-
Hi Jamo
Thanks for your reply, I have started to use SEOmoz to trace back links of competitors and i notice a large number of them seem to have a large amount of inbound links from poor quality non relevant links from places on the other side of the world.
I presume if i gained a lower number of inbound link but from higher quality sites it would put my sites in better stead and improve their page ranks.
Most links at present target the root index page which has a page rank of 3 and all others a page rank of 1 - I take it i would need to use keyword rich anchor text and link to some of the sites other pages from relevant sites to improve teh page rank of these pages also.
Any advice on who to gain / request links from quality websites, how does sending a link request email fare up with spam laws of sending unsolicited emails?
I am based in the UK
Thanks
-
Dear Bristolweb,
in some way it still does. Page Rank as you know is being build be gathering links to your websites. PR from the linking website to your own flows over a little. The same goes with Domain Authority and other metrics.
The more people "vote" on your website the better Google will have to like your site because people told Google this is what we would like to see.
So:
quality linking to your websites increases page rank - > more quality links improve your metrics -> more quality links improve your position in Google.
If you really want o improve your pages rank or page rank or whatever name you want to use you could commit yourself to a on-line community asking question, answering questions about the subject of your website. Linking to it from the community helps a lot and also spend time on link building. Use the tools provided by SEOMoz to check out your competitors and make sure you get a link on that page. It could only help not harm your site (not completely true but it's all about the essence in here).
So to sum up my advise:
Yes, PR of pages rank is a (very small) factor in the Google Algorithm so it's still important.
Should you focus on it? In a way: Yes. As I already explained PR is mainly build on the number of "Votes" that go to your websites. So getting more Votes improves your PR and improve the amount of traffic (when you get quality votes) which in turn is a factor in the Algorithm.
Focus on gaining good quality links to your website. It will help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to add semantic linked data to WordPress?
As a recent Moz subscriber, I'm trying to up my game in terms of inbound marketing. One of the most pressing tasks is to add json-ld across all of my WordPress sites. What is the best way to do this? Should I use the technique set out here: https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags Or should I use one of these plugins? https://en-gb.wordpress.org/plugins/schema/ https://en-gb.wordpress.org/plugins/wp-structuring-markup/ I want to get this right so any guidance would be gratefully received.
Intermediate & Advanced SEO | | treb0r0 -
Strong Site, Pages, Ranking Low
Hey Mozers This is a question which has been bugging me for a while now I have an authority site in my niche which has a stronger DA than pretty well every competitor, but certain sections of the site underperform. For instance, when you search for 'Jerusalem Dead Sea tour', my item, http://www.touristisrael.com/tours/jerusalem-dead-sea-day-tour/ does not appear in the first few pages. I have a page that appears on the first page, but it is less relevant than this product page. This is an example, there are tens of cases like this. So the question is, am I signalling to Google not to rank these pages, and is there something I'm missing with regards to strengthening product pages in this tour section? Thanks
Intermediate & Advanced SEO | | ben100010 -
Webmaster Tools HTML Improvements Page Blank / Site Not Ranking Well
I have an ecommerce site that is not ranking well currently. It has about 1,000 pages indexed in Google but very few appear to be ranking. I normally find issues in Webmaster Tools HTML Improvements but for some reason it does not see a problem with the site. There are problems, trust me. Moz shows many issues. Google nothing! There is a problem somewhere but I am not seeing it. Why are HTML Improvements blank and the site not ranking? Am I in the dreaded sandbox? Any ideas? Sean We didn't detect any content issues with your site. As we crawl your site, we check it to detect any potential issues with content on your pages, including duplicate, missing, or problematic title tags or meta descriptions. These issues won't prevent your site from appearing in Google search results, but paying attention to them can provide Google with more information and even help drive traffic to your site. For example, title and meta description text can appear in search results, and useful, descriptive text is more likely to be clicked on by users.
Intermediate & Advanced SEO | | optin0 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
Worth contributing articles to a Page Rank 1 site?
My intuition tells me that it is not going to help with any SEO link benefit by posting an article as a guest writer on a Page Rank site of #1. It's a rather new fashion content site. The article would be informative and not a sales pitch. The only link is to our url home page in the bio. I've been told that links from low page ranking sites don't help anymore. But maybe over time the site will achieve higher PR status, and then the link in it would help us? Any thoughts? Thanks! ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Best way to permanently remove URLs from the Google index?
We have several subdomains we use for testing applications. Even if we block with robots.txt, these subdomains still appear to get indexed (though they show as blocked by robots.txt. I've claimed these subdomains and requested permanent removal, but it appears that after a certain time period (6 months)? Google will re-index (and mark them as blocked by robots.txt). What is the best way to permanently remove these from the index? We can't use login to block because our clients want to be able to view these applications without needing to login. What is the next best solution?
Intermediate & Advanced SEO | | nicole.healthline0 -
What is the best way to run a blog?
Hi, I was wondering what is the best way to run a blog? The options I thought of are: Completely separate domain with many links to my main site. blog.domain.com www.domain.com/blog Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
What are best SEO practices for product pages of unique items when the item is no longer available?
Hello, my company sells used cars though a website. Each vehicle page contains photos and details of the unit, but once the vehicle is sold, all the contents are replaced by a simple text like "this vehicle is not available anymore".
Intermediate & Advanced SEO | | Darioz
Title of the page also change to a generic one.
URL remains the same. I doubt this is the correct way of doing, but I cannot understand what method would be better. The improvement I am considering for pages of no longer available vehicles is this: keep the page alive but with reduced vehicle details, a text like: this vehicles is not available anymore and automatic recommendations for similar items. What do you think? Is this a good practice or do you suggest anything different? Also, should I put a NOINDEX tag on the expired vehicles pages? Thank you in advance for your help.0