How can I reduce my warnings for excesive links on our site?
-
Our campaign overview shows well over 100 warnings that could be hurting our google ranking based on excessive links on pages. Each page listed, however, is simply due to listing the brands we carry, and linking to the products.
Is there a way to do this without hurting our ranking? A better way than linking, perhaps?
Thanks in advance!
-
Thanks much, everyone. Relatively new to learning SEO, I saw the warnings that came up for it and immediately grew concerned. I believe that for now, I'm going to leave them as is, and worry about the stronger warnings and errors first, then perhaps visit this subject again with a web designer who might have some options on how to cut down the links but still make this a useful page.
Again, thanks!
-
I'd tend to agree with Troy (and I'm thumbing up his replies). This isn't your home-page or sitewide navigation - having too many links on just this one page probably isn't worth worrying about too much. You could nofollow the tag links - they are redundant. Realistically, though, since they link to the same URLs, Google probably already ignores those links (even though we count them twice).
You could argue that maybe the page isn't that helpful for users and prune it down somehow, but purely from an SEO standpoint, it's not a big deal. The main issue with too many links is one of dilution. I wrote about it more here:
-
As an alternative to Derek's suggestion.. Use the same link for the logo and the text. Currently you are wrapping the img tag in one anchor and then the brand name in another. Try putting them both inside the same anchor with the
in between them.This eliminates 1 of the links from each brand. Then perhaps remove that tag cloud as Troy suggested. Honestly I didn't even see the tag cloud there until Troy mentioned it in his answer.
-
Excessive links don't necessarily hurt your ranking if they are pointing to relevant, unique pages and enhance the user experience.
But if you want to cut down the number of links on the page, you can remove the anchor text link below each logo. Both the image link and text link are pointing to the same page. You will be able to slice the number of links on page in half.
-
My pleasure. To be honest, I'm still fairly new to it myself, so I'd be curious if anyone else had a different opinion. I just know that in the past, I've just ignored some pages that don't have anything on them that will necessarily bring home the bacon. Sometimes, a page that will be useful for a user will just look like a list of brands to a search engine, so...add it to the list of disallow'd pages in our robots.txt and let it go, imo.
-
Thanks,
That's very possible. Managing SEO like this is new to us, so I just figured I'd try and fix everything. If those particular warnings aren't too critical, then that's good to know, and we can move on.
Thanks again!
-
My initial thought is that having both the logos AND the tag cloud might be overkill and part of the problem. It's basically the same information twice.
The other thing is...maybe you don't worry about this page ranking? I mean...sure, you'll see warnings about this page, but maybe set this page to "no-index" and tune the rest of your site. This page isn't going to be the one to pull in organic search results, so I would think it can just be ignored. Focus on pages that will actually return results.
-
Yes, the page is this one: http://www.dvestore.com/brands/
We do have the brands somewhat broken out over the main site, but as most people do in our field, we have one page where you can look at all brands, each picture linking to the products we carry by them.
-
Do you mean that you have pages that list all the brands in one spot? Could you break those links into larger categories? That might help them to be more organized, more easily scanned and that would also be a better user experience, I imagine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What’s the best tool to visualize internal link structure and relationships between pages on a single site?
I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?
Web Design | | QBSEO0 -
Is switching from a very old HTML table site to HTML5 going to make a big difference
Hello, My site owner has been having calls that our old HTML site needs to switch to HTML5. Is it really worth the ubgrade from an archaic HTML site? Please explain. Bob
Web Design | | BobGW0 -
SEO Audit for site redesign
I'm in the process of preparing my company's ecommerce site for a redesign - largely to move to a responsive design and improve issues with UI and some much-needed features. This is a very small ecommerce business (Less than $300K annually), and we have settled on Magento Community Edition for our platform. We understand it to be very "SEO" friendly, and its similar to our current platform - it gives us a lot of flexibility in design, and it appears scalable. While I am aware of our current sites shortcomings (from an SEO standpoint), I was wondering if I should employ an SEO person/company to do a pre/post redesign audit. I looked at the MOZ checklist, and ran my site through Hubspot and WooRanks free tools, and am aware of what they are reporting as SEO items to be fixed. As I am so small, I was wondering if an SEO audit in addition to what I already know might be overkill? Any thoughts/suggestions are welcome.
Web Design | | Artfx1 -
ECWID Ecommerce Sites. No Custom URLS?
Is there any way possible to be able to name product urls in website that use ECWID for their ecommerce? They have long and "dirty" urls. For example this running boards site: http://www.runningboards4less.com/general-motors#!/~/product/category=6593890&id=28043027 Isn't this hurting the overall SEO of the site? Especially product pages?
Web Design | | Atlanta-SMO0 -
Too Many Outbound Links on the Home Page - Bad for SEO?
Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton
Web Design | | Web3Marketing870 -
Site as one page - SEO implications
We may be inheriting a site and will be asked to do SEO for it. We will have control over the development of the site, so this structure is what it is. My question is - how significant of an impact do you think this is going to have and can you think of any workarounds that may help? Basically, the user experience of the site will feel similar to multiple pages. However, this site will, in essence be one page and pull various content through javascript from different locations. I have not seen the site yet (and believe it is still in development), but this is how it has been explained to me. Any thoughts? My first thought was to add a blog to add page depth to the site and expand the content. Any other thoughts are welcome and appreciated. Thanks. (I know this is limited information, I'm sorry. It's just about all I have to work with right now, and I was a little concerned and was hoping for a second opinion)
Web Design | | AdamWormann0 -
What is the difference between a bunch of microsites and a link network?
Hello SEO community. I have started an online marketing company that focuses on a specific niche and have been researching how micro sites can be beneficial for SEO. For example the "Nifty" presentation mentioned how micro sites are going to be key for local seo. However I have also heard that link networks are increasingly bad and are penalized by the Panda updated. While we are writing good, original content for our clients, I like the microsites because: URL - we can choose urls for the main keywords Content Focus - we can focus on specific content Ranking - these sites seem to rank pretty well Citations - we are able to give citations for our clients from these sites But am I worried, am I creating a link network? Even thought I am putting out useful, good content, is this more hurting me than helping me? Should I give up on this strategy or continue? Help!
Web Design | | jshiraz0 -
Keyword rich footer links negative effect
Based on bits and pieces of information I've read on SEOmoz, am I correct to state that:
Web Design | | Partouter
"Keyword-rich footer links effect pages negatively in terms of the keyword referenced in the anchor text?" This means footer links in Thanks in advance fellow Mozzers!0