My worst performing pages all have this /products/ URL structure...?
-
I rank first for my brand "example" on example.com
But my product pages simply don't rank. Frankly, I don't know where they rank, but it's not top 40. They are indexed, as searching "site:example.com" returns all my site's pages.
My product pages are outranked even by some of my shorter blog posts about the product.
My product pages are the only ones on the site that use a folder/directory in the url.
example.com**/products/**product-one is nowhere but this is the main product page.
example.com/short-blog-article-about-product-one.
Is the fact that the product pages are with the slashes a red herring and I should be looking for anther cause? Or is google saying, well these product pages are the only ones in these sort of path and therefore we'll treat them as secondary sources?
Thanks
-
Hi Milosz, thanks very much for your reply. I suspected the testimonial pages too. I have found a canonical meta field in my CMS, so I've added a canonical url in the header for all the testimonials for just one product to see how that works.
Hopefully the canonical meta data will be somewhat equivalent you the robots suggestion. I could look at the robots file if recommended.
For the testimonials to which I've added a canonical url (the product page), I have also taken those testimonials out of the sitemap.
I now wonder if I should meta noindex them too? What I don't want to do is stop google visiting the testimonial pages until they have crawled the new canonical meta tag, and I don't know how a noindex would affect that.
-
Hello,
Not sure if you figured it out but looking at your most recent ranking it seems you still have this issue. Your Title tags are just fine. Yes the H1 could be optimized but I've seen worse cases of H1s so this can't be it. What I did find out is that your product page has duplicate content shared with other pages therefore Google is picking the page with absolute unique copy as best option.
Check out where your testimonial's copy reside: https://www.google.com/search?q=%22Up+until+two+years+ago+I+was+a+gym+bunny+exercise+freak%2C+then+ill+health+meant+I+had+to+stop+exercising+on+a+regular+basis.+This+almost+drove+me+to+insanity.%22&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a
I could be wrong but I don't think you were planning on having this page indexed:
http://www.reviber.co.uk/reviber%20plus%20success%20toning%20my%20legs%20and%20arms
You could fix this in a various ways, robots.txt/canonical but I would make sure google doesn't crawl your "testimonial" urls. .
Hope this helps,
Milosz
-
Edit.
-
Thanks, yes I know about the h1, those issues are also common to the much better performing pages.
-
Hmmm...one thing I notice is that you have the
tag say "Reviber Products" on each product page, rather than being the name of the product (for example:
Reviber Zen Physio
". That would be my first, easy fix to help boost the products.
Also, you may be stuffing your title tags a little much. The title for the Zen Physio page is 77 characters (Reviber Zen Physio | Percussion Hand Held Deep Tissue Body Massager | Reviber) You should try and keep it under 70.
-
-
That could not be your issue. I would look elsewhere. If you provide the actual URL we could take a look at it and see what could be done to improve rankings for the product pages.
-
I should add a few things:
-
Bing ranks these product pages at No1 for the respective products.
-
There is far more content in the product pages than in the blogs pages that outrank them.
-
-
Also, while URL structure can help, there are dozens of other things that can affect ranking. Does it use a CMS that renders the pages really slowly, but the homepage is solid HTML that pops up in no time? Do your product pages have useful/informative title tags and
tags? Is there good textual content on the pages that would pull in search results?
There are loads of other things to consider.
-
Well, looking at the scenario you have mentioned doesn't show anywhere that slashes are that cause of low search engine ranking. in-fact slashes doesn't even play any role in search engine position.
You need to strengthen your inner pages by acquiring some quality one way links (Do not purchase links), build link manually and gradually with the help of articles, PRs, guest posts, comments, blogging, etc.
You may want to PM me the url of your website to look into the real problem.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt Tag for Mobile/Tablet
I have device optimized images for desktop, tablet, and mobile. Should I put the same description, caption and alt tag for each? Not sure if this will hurt me or help?
Image & Video Optimization | | ResmanMarketing0 -
Local SEO Question: Domain Wide Vs Specific Page
Hey Moz Community, Question about Local SEO authority and how it applies to a domain vs. landing page. Let me elaborate... Company is launching a new local out reach sales channel and merging it with our inbound sales channel under one brand. The plan thus far is to create a targeted landing page for local customers/leads. I have been tasked with creating the written content and making sure we are optimized as much as possible for this landing page to show up for our city. Funny enough for a lot of relevant terms we are already in the top 10 with little optimization (Also due to low competition for most of these terms) Two questions: 1. Should the whole site be optimized for local - appropriate schema markup, G+ business local set up, contact page with correct address formatting, building citations/local links etc.? To accompany our targeted page? 2. Will taking a local first initiative hurt reaching our non-local target market? If so will a very targeted landing page for local customers do the trick minus rest of local optimizations ? I guess what the question really boils down to is will optimizing for local hurt our broader inbound search reach/ranks in the long run? I want to be sure we are competitive to our broader audience and local audience on the same site with trying to get into sub-domains or considering re branding what is essentially the same department but for local purposes. Responses and sharing previous experience would be greatly appreciated 🙂
Image & Video Optimization | | paul-bold0 -
Internal pages targeted for local keywords
Hello, Simple question: how do you target local SEO with internal pages, where the home page may or may not be local?
Image & Video Optimization | | BobGW0 -
Taking control over Google Places and Google+ Pages?
Hi we have a client who has about 40 different stores around the country. Most of the stores have their own Google+ Pages or Google Places. We want to take control of all 40 stores from a centralized location. So we can control their Google+ Pages/Google Places to improve them, and keep them uniformed with each other.How/Can can we do this? Does Google provide any way to do this? Thanks, Mark
Image & Video Optimization | | MBASydney0 -
What is the SEO benefit of embedding YouTube videos on a page?
Is there SEO benefit to embedding YouTube videos made my other people or companies on pages? The indirect benefit would be a better user experience and increased perceived value and usefulness of the page which could lead to more links. Are there any other benefits?
Image & Video Optimization | | ProjectLabs0 -
Url in Google Places bulk upload
Hi, I'm preparing a bulk upload for Google Places and have a question about the url of every individual place. The website is structured this was: www.website.com/entrepreneur-X
Image & Video Optimization | | nvs.nim
www.website.com/entrepreneur-Y
... But you can reach every individual entrepreneur like this as well: www.entrepreneur-x.com
www.entrepreneur-y.com
...these URL's redirect to the pages listed above and they use the e-mail address info@entrepreneur-y.com Should I use www.website.com/entrepreneur-X or www.entrepreneur-x.com in the bulk upload? I think it's best using www.website.com/entrepreneur-x because the other url is a redirect. What do you guys think??1 -
Can you get in trouble/get results by sub-dividing one physical address into suites for local search?
We have a client in our area that offers a multitude of home services -- plumbing, HVAC repair, landscaping, etc. -- out of one physical location. It makes it difficult for them to rank highly for all of their services in local search since many of the competitors that rank highly only offer one of the services that they do. They have come to me asking if they could create a Google place page for each service by making imaginary suites for their main address. So, for example, plumbing would be located at 100 Main Street, Suite A; and HVAC repair would be located at 100 Main St., Suite B; etc.? Seems like this is either a great idea or could get you into some Google trouble. Has anyone experienced anything similar? Thanks
Image & Video Optimization | | monkeeboy0 -
What's the deal with this local business directory? (http://www.camerchants.com/)
They have a couple listings of us with screwy info but i can't actually use their website, all the buttons that say "join" or "write a review" "uplaod an image" etc, are just an href="#" and don't actually do anything??? I figured maybe they have some broken javascript so i tried using different browsers (firefox & chrome in mac, and IE in windows.) Here's our listings in there: http://www.camerchants.com/Business/Storage+-+Self+Service/Storwell.Self.Storage/MTAyODAzNQ# http://www.camerchants.com/Business/Movers/Storwell.Self.Storage/MTEwMjMyOQ
Image & Video Optimization | | adriandg
http://www.camerchants.com/Business/Movers/Storwell.Self.Storage/MTEwMjMyOA
http://www.camerchants.com/Business/Recreational+Vehicles+Storage/Storwell.Self.Storage/MTAyODU4OQ# Are you able to click anything on this website and it actually functions as advertised? am i just using the wrong browser, or is this some kind of tool competitors use to blackhat our local listings into oblivion?0