Press Releases Weekly
-
Hello,
I know this has been answered in the past but we have been doing press releases multiple times per week, and have been getting Great referrals, at the same time our link count is climbing. Can this have a negative effect on the overall site? Should we be doing these less often?
Thanks very much!!!
-
Sorry to bug you again, Is there a specific reason that you use naked urls is it just to avoid getting hit by google? If so using naked urls in press releases would not serve any seo purpose at all? Only using the traffic the PR generates itself to direct your traffic?
Thanks so much for your help today!
-
Thank you, Ive been doing my best to diversify my backlinks, possibly looking at an seo firm to help out, workload is just too much, between articles, blogs, custom content social, backlinksyou need a small army.
If i use naked urls that way in all of my Press Releases, how will that help? Will it just help avoid the penguin update?
Thanks Tina!!
-
I don't think it will hurt your rankings look at pr news sites most of them have tens of thousands of pr links however, I would try to diversify my back linking profile if I could. Possibly add some directory listings, social listings, and site links as well.
I would only use plain urls like "http://www.example.com"
-
Ok Got it, typically the main PR site will show for a few hours then disappear, They really stick when higer Page Rank site pick it up, but it is all the same content.
-
That's what I'm saying. Other than traffic, there's little or no SEO value in the links on these press release sites. No sense trying to put keywords in there that have the potential to get your caught up in a Penguin filter. The real SEO value comes when the press releases are picked up and written about.
-
What is the benefit of using naked urls? I have a paid account that Ive been using broad anchor text with, and a pre PR site that will only allow naked urls, that actually ranks pretty good in Bing, but not in Google.
Do you have a good site/source that I could use as a guideline while building my link profile?
Thanks
-
They PR service recommended approx 1 link per 100 words to keep safe, Maybe we can slow down with the releases and do them only 1-2 times per week now. The industry we are in shows, dates, games are always being announced.
-
Anchor Text usage seems to be a strong factor in the first version of Penguin. If you're using too many and the press releases get widely picked up, then yes, I'd say you are vulnerable to be being caught up with Penguin.
When I do press releases, I tend to link with Domain.com, www.domain.com or just "domain" ..when referencing the homepage. For internal pages i use naked urls ..which are just links that use the URL as anchor text -> http://www.domain.com/internal-page.
-
Just use your links in those press releases like "Brand Name" linked to "http://www.example.com" and so on. You can also do plain links like http://www.example.com and so on. I hope this helps.
P.S. Any one kind of links, when you over do them, they become unnatural links. Specially when they become a higher percentage of your overall link profile.
-
Can they hurt our organic position as we have been pushing them out mulitple times weekly. Can you show me an example of how you would setup the urls or branded terms?
Thanks so much!
-
I would do no targeted anchor text, period. Stick with naked urls and branded terms.
-
Would it be alright no use Broad anchor text in the PR's? Since using the service ive seen a very good boost in site traffic.
-
Press releases really should be saved for content that is really newsworthy. Does that happen for you every week?
I believe links that come directly from press release sites (such as PRWeb) and the sites that immediately republish them (such as news.yahoo.com) offer very little or no seo value. The real value comes when a journalist, publisher or blogger notices your release decides to write about you or your product.
Also ...If you must do them weekly, I'd avoid including any targeted anchor text in the releases.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Press releases and duplicate content
Hi Mozzers, What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign. Does the fact that this press release content is duplicated across lots of sites have a negative impact? Thanks in advance
Link Building | | A_Q0 -
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
Weekly Linkbuilding Task List
I am trying to create a weekly link building task list for my team. We are 3 people. Does any one have any suggestion? For example: 1 - Write x blog posts. 2 - Comment on x relevant sites. 3 - Outreach x people. 4 - Publish x guest post. 5 - Produce and Distribute x info graphic. Does any one have any suggestions? what else should I add to the list? How many of each?
Link Building | | Felip30 -
Are high quality press release syndication site links valuable?
Suppose your press release got picked up by high authority sites like Yahoo, Morningstar, PaidContent.org, etc. But they republished the press release and kept the links. Do these links pass any value since the sites are just republishing the press release?
Link Building | | ProjectLabs0 -
What Should You Do About Low-Quality Press Release Syndication Sites Linking to You?
Suppose a company did a press release and linked to you in it. The press release was republished on some high quality sites but also over 50 low quality press release syndication sites from all over the world. Suppose that they used a money keyword anchor text to link to you. Would this be harmful to your site? What action would you take? Should we disavow these 50 links?
Link Building | | ProjectLabs0 -
Press Releases - duplicate content
Does anybody know if Google makes allowances for duplicate content from press releases? If you submit a press release to a press release distribution service, does it have to be different? Any help would be much appreciated.
Link Building | | AAttias0 -
Press Releases as Backlinking
After analyzing one of my competitors I notices they show up in PRweb as one of their top rated back linking sites. My question is using prweb or something similar okay to use for backlinking? Would they help at all? Also, since they distribute content, would I get penalized for duplicate content?
Link Building | | floridaoutdoorsrv0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121