FB Sharing
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Hi everyone,
Just a quick straw poll to see what people think?
When running a FB competition is there more value in sharing the competition url on the website (a sub sub page) or sharing the homepage url with very obvious directions for the user to find the competition page?
Thoughts & comments?
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In this case, the primary objective is a good user experience. Send to relevant page. A link to the homepage would be great, but even a deeper link it is still a link to your domain, so be happy with that and start planning your next program!
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Competitions are being run for the benefit of brand awareness, social media interaction and retention. If there is a possible SEO "edge" to be gained with adding in something I don't see the issue with that.
Again the question is, do people think a share to a more prominent page like a homepage is more worthy from an SEO point of view than a deep sub page?
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Lots of people try to kill rabbits with ricochet shots because they are trying to impress some SEO God.
... but they would kill a lot more rabbits by just shooting straight at them.
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I don't disagree with either of the above points, I guess what I was really wondering is do people think there is an SEO advantage with doing one over the other?
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If you think that your visitors value their time and you want maximum participation then send them straight to the relevant page.
If you think that your visitors like a treasure hunt then make them work to find the relevant page..... this will weed out some people and piss off others.
(What you think are "obvious directions" will not register with 100% of the people... so you are running a treasure hunt even if you think you are not.)
If you are doing this to get people to see what is offered on your homepage then forget about the contest and do something kickass that will be a permanent asset for your site. (we got 1000 visitors from FB yesterday from an article that a guy gave us three years ago - almost 200 already today and its only 8:00 AM)
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Allow your visitors to directly land on your competition page, which you primary goal. After finishing with the Poll/Contest, they can themselves choose the page they want to visit.
Confusing the customer is loosing the customer. Be very specific. Don't let them use their brain. Just guide them
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