Do you stop link building once you have your desired rank?
-
So with all these updates hitting sites left, right and center.
Now you have your desired rank on Google, do you stop link building for that project?
I can see some positives in this
You will not add links that will get hit by future updates.
If you do get hit in future updates you have less links to remove.
Obviously it an outstanding link came along from BBC or CNN you would go for that. But press releases etc would you now stop anything like that?
-
One thing to remember is that even if you change nothing about your site (on-site or off-site), your competitors are still working and changing things. If keep everything the same, your competitors could still be out there working harder, and there goes your rank.
-
I agree Tina, I think more so in this market to continue link building once you have a local rank could cause you issues.
-
With local SEO it could be a little different we built our sons Karate school's website two years ago, the majority of his links come from Karate tournament videos on Youtube, Vimeo, Facebook, Manta, and a couple other local sites.
We had first place after 2 months, and have never added another backlink. He is still number one, but this is because the competition is so small.
He may have 20 real competitors for his top 4 keywords, but most of their sites have little to no SEO at all.
I think it depends on your competitors if they are adding good links you should be adding good links.
For larger national keywords someone is always going to be adding backlinks so to stay relevant you will need to as well.
-
What do you think about Local SEO.
I see a lot of the sites post Penguin ranking with only 20-30 decent links.
In my opinion keeping it going could be overkill and cause you issues in the future for simple local keywords. What does anyone else think?
-
Never. Stop. Link Building.
Look at it like buying real estate. You want to protect your investment, you want to build it up as best as you can, and one day, if you choose to sell it, it'll resale quite nicely.
Sure, if you have other open projects, you can now kick up their priority status a bit, but always continue to drive authority to the domain.
Do you rank for 1-3 short tail keywords? What about long-tail keywords? What about variations? Market defined variations? #pointstoponder
-
I agree with eyepaq. It depends largely on the quality of the links you are generating. To the best of my understanding, press releases should only be published to a single authoritative site (either your site or a third party, not both). If you are distributing the same press release to multiple websites, those will likely be counted as duplicate content. If your site is one of those duplicating the content then your rankings could suffer.
However, if you are producing legitimate back-links from social media, blogs and other viral marketing channels then don't stop. Your competitors won't stop, and they will keep on moving past you. SEO (and marketing in general) is never done.
Never stop producing new, useful, engaging, unique content and getting the word out. Even if your current content ranks well, you should be producing new content that needs to be shared. I believe Google considers freshness of content as a marker of relevancy, so if all of your content and back-links (especially social) are 3 years old I suspect your rankings could decline.
-
Unless the links build are not shady I will move forward. Once the ranks are achived then maybe cut from the pace a little - don't invest that much as the ROI will only go down from there but stoping it's not a good choise in my opinion: it's not natural, there are spikes in the link profile, some old links will fade and at some point you will want to resume, competition is never at sleap.
Move forward while you are ahead and make the gap between you and competition even bigger - long term you will only have benefits.
On the other hand, yes, if the links are bad, spammy then you should stop before starting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Locksmith link building
Can anybody please give me any recommendation about a locksmith/security related websites that i can build strong/meaningful links with?
Link Building | | lockstarwi0 -
Local service site link building
I have a local service site http://winecountrycarpet.com/ and I have been link building as much as possible for my landing pages (which aren't local to my city, but are within 20 miles). I would like to keep my link building as above board and white hat as possible (so i do a lot of forum sigs and links in do follow forum in my industry) I do not seem to be seeing any results though. My pages are on the first page for their targeted keywords, but I think this has more to do with onsite SEO and non competitive keywords. I am wondering if anyone can recommend any strategies that I might find more effective. I have thought about leaving blog comments on do follow blog's but it just seems so spammy its hard to imagine it working. I am open to any ideas.
Link Building | | ayetti0 -
How to Define Quality of External Website During Link Building?
I want to know about process, method or tool which can help me to define quality of external website during link building. We are searching too many questions and topics on Google to resolve daily mind bubbles which land us on different website with different subject. I found that, I was able to drop my website URL over there but confuse about quality of website. I am selling Football and create external link from baby care website. So, will it make sense? My concern is that, Can we create external links from different subject website or specific to subject oriented website? Is there any specific method which help me to understand more about external website and help me to take decision about link building?
Link Building | | CommercePundit0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
Does anyone know of any good link building companies??
Hi there, Does anyone know of any good link building compnaies that will link build for you ? I am happy to supply PR Conent, but be great to find a company that can link build for me Any help guys would be great... Thanks Gareth
Link Building | | GAZ090 -
Nofollow link from page rank 7?
What do you think about a nofollow link from page rank 7? will I see any results? how much is it worth?
Link Building | | DiamondJewelryEmpire0