Best way to remove worthless/thin content?
-
I have a Wordpress site with about 3,000 pages and 1,000 of those are no value/duplicate content and drive no traffic. They are blog posts each with a single image and permalinks like example.com/post1, example.com/post2 etc.
I've started by deleting pages and 301 redirecting to relevant pages that actually have content.
-
Is deleting and 301 redirecting the best route?
-
Is 1,000 to many 301 redirects?
-
Should I just delete the pages that aren't really relevant to anything else?
-
Anything else I should know about deleting all of these pages?
Any help would be great!
-
-
As Alan said, if the pages don't have any inbound links then you're not going to lose any link equity by removing them. If the pages in question are not getting direct traffic or search traffic and don't have any links then I'd just delete them.
Otherwise a 301 redirect to the most relevant content is the best way to go.
Do a check for any internal links to these pages too. Your own links should be easy to fix. Remove them or point them at the better relevant content.
It might also be worth reviewing your 404 page. This can often be forgotten, but it can do a lot of the hard work guiding visitors to the content they're looking for.
-
It depends how you do the 301 redirects.
I have 25,000 301s and they are not in .htaccess, otherwise it would be slow.
If nobody is linking to the ones you want to delete, and search engines send no traffic to them, just delete them and don't bother to redirect.
-
You may find that the yoast SEO plugin can help you. There are options to noindex tags pages and attachment pages, etc.
-
I know that the number of 301-redirects can sometimes raise concerns about site speed. However, 1,000 is really not that many. Large e-commerce sites can have 10,000 301s, or even more. Depending on how the 301 files is handled even this large number can be handled in ways that have very little impact on site speed or page load times.
I think the number in your vase is nothing to worry about.
I do think that deleting and 301 redirects is the best way to go for anything that's remotely relevant. For those that aren't, create a custom 404 page and let them 404. Eventually they will drop out of the index. If they don't, you could still file a remove URL request in Google Webmaster Tools.
Hope this helps and good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
COPIED CONTENT IS RANKING Above Orignal
Please check following 2 cases https://www.screencast.com/t/fqOJlrfHuNto https://www.screencast.com/t/G6FCaKlH In above case, why original content outranked? Can someone tell me how to stop this copying process done by another site from my website?
Search Behavior | | Janki990 -
Strategy for 301s/404s
Hi all, We receive a feed containing new products every morning, some products are removed and this obviously ends up in Webmaster as a 404. Is it fine to leave this as a 404 or would 301'ing the link be a better option? If we leave as a 404 we end up with thousands after a couple of month which scares me and makes finding actual 404s more difficult. Essentially, if lots of pages are being removed everyday, what's the best way of tackling these? Thanks!
Search Behavior | | HB170 -
Has anyone found a best practice for ranking a client who has one central office location, but a large, regional service area that they want to rank for?
All the most recent local search ranking is based upon physical addresses, but what happens when someone provides services and has staff 100 miles from that central office location, but no physical address to work with?
Search Behavior | | BehrDesign0 -
What's the best way to redirect mobile site?
Hi, We have a mobile website using a sub-directory domain.com/m/whatever-page/. Our mobile is completely separate site from desktop version. What's the best way to handle the redirection from mobile visitors and those that are searching from mobile and see desktop version in the search result? Appreciate anyone's expert advise. Thanks,
Search Behavior | | DirectAsia.com
Willy0 -
Gathering Data on Link Removal and Disavow Tool
Hi, There is so much opinion out there about Link Removal and Google's Disavow Tool, but it's really hard to get hold of reliable data about what people are actually doing in this area. Through my involvement in rmoov, I've become really interested in participation and cleanup rates when it comes to Link Removal campaigns. So, I've put together a quick survey aimed at getting a real indication of what is happening out there. The survey is here The recent introduction of Google's Disavow Tool has opened up another area I'd really like to understand more, so there is a question on this included. I'd love to pull together a blog post with a decent snapshot of participation, success or failure for those trying to remove links and hope Moz Members might help out by answering this quick survey. Sha P.S. I'll update this post once results are available for those that are interested.
Search Behavior | | ShaMenz1 -
Pro/Cons of JUST using Google Analytics
I find myself in a situation where I am having to defend why purely relying on just Google Analytics for site data i.e. exit pages, keywords, bounce rate etc... is not good practise. So I thought/wondered if other people have come up against this. What are the Pro and Cons for ONLY using Google Analytics for your site data....
Search Behavior | | JohnW-UK0 -
Where are the best resources for Real Estate Internet Marketing?
I've done a bit of research, but I have yet to come across a list of highly respected marketers who focus on Real Estate...are there any must know sites or individuals who write on the topic regularly? Based on the Comp analysis we've done for a local boutique real estate firm, most of the competing link profiles are dirty...and we were hoping to get a more holisitic look at what works for the long term. Any push in the right direction is greatly appreciated.
Search Behavior | | secretstache1 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0