Best Anchor Text Practices Post Penguin Panda
-
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
-
Thank you Jared and Chris I appreciate your responses.
-
That's a far better response.
Good intel.
-
Hi Ilya, I replied to another recent question so Im pretty sure I know you're dilemma
From what we are seeing, averaging thresholds where your kw anchor is less than 20%, and then using Brand & URL, as well as others "click here" to fill in the rest. Brand is good I still wouldn't exceed a threshold of 30% on any one keyword. So for example, a company called Sparkling Flooring, we would use Sparkling Flooring no more than 30%, www.sparklinkflooring.com around 30% (but you can go higher with URLs, we just choose not to), and no more than 20% on 'hardwood flooring', etc.
Combined with excellent unique copy, a good information section like a blog or installation tips section, and other good Optimization techniques, and youre golden.
-
I think, based on the bits I've read here and there, that it's more about diversity and quantity than the actual anchor text itself. If you're flooding the web with paid links, and Google sees too much of the exact same anchor text, then that's where you could get into trouble.
My advice would be to mix anchor text up as much as possible. Use a combination of keywords, brand names and URLs and see where that takes you.
I don't know if this is the most educated advice, but I think it's a "safe" way to continue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog posts with currently no links question
Hi, If a blog has 100's of quality blog posts all with PR 1-3 but has no internal linking going on, what kind of affect would it have if someone was to go through all the pages using mixed anchor text (where it fits) back to money pages. Would generating 100's of internal links from a blog in a matter of days cause problems / flag up to SE's. I'm guessing it would be best to stagger it over a long period of time. Cheers
Link Building | | Bondara0 -
Penguin: Carry On & Hope Or Start A New Site
I'm at a loss and no so-called SEO agency/expert I've hired appears to know the main causes of our post-Penguin downfall of our traffic. To set the scene, I set up a voucher code site (www.ozvouchercodes.com.au) in Australia 3 years ago and since, it's been growing very well up until Google launched the Penguin update in April. Having read as much as I could on the update my understanding is toxic links cause the slap. For on-site I've checked the site and tried to reduce keywords [spamming], increased [unique] content across the site and made sure there are as few instances of duplicate content as possible. To attempt to understand my back link profile I've used SEOmoz & Link Detective as the current SEO agency give me little visibility on this. It appears we're a little top heavy with 32% & 11% of are keywords containing 'coupons' and 'promotion codes' respectively. Consequently we no longer appear on those two terms but also hundreds of other terms we once appeared in the top 3 postitions. The Link Detective report downloaded also appears to have a number of back links with the words 'Penalized' and 'Banned' next to them. Unfortunately there is no explanation on Link Detective whether this needs action or not. My current SEO agency suggest that we have been too focused on a limited number of keywords and that a few more months of diversifying the range will solve it. So do I spend another £X amount for 3-6 months of SEO or drop the site on a new URL and start again. Any ideas? Any help is very welcome & appreciated. Henry
Link Building | | henryboyson1231 -
Pros and Cons for Paying for Guest Posts?
While searching for outreach targets I came across a site that charges $100 to post your infographic with a review. I think this is similar to someone that says "Sure, I'll publish your guest post. First, please send me $100." I'm curious what others think about the practice of paying for guest posts? (It seems like it could easily be lumped in with paid links from Google's point of view).
Link Building | | SparkplugDigital0 -
What is the best platform or tool for Link Management?
I'm looking at Raven Tools and Wordtracker's Link-Builder, and am open to others.....Any thoughts, recommendations or insights would be appreciated. Thanks!
Link Building | | WhiteCap0 -
What is the general consensus on using Text Broker for content?
I have seen generally good reviews for http://www.textbroker.com. Does anyone here have personal experience with it? We are considering using it for content creation for guest blogging for clients. As far as we have found, this is all within Google's acceptable webmaster guidelines. In general, how much editing is required from an article provided by Text Broker? Thanks!
Link Building | | outofboundsdigital0 -
Is there any tool in/or out of SEOMOZ where we can check anchor texts for internal/external links for a website?
I just want to check anchor text of all the links for a specific URL within a website
Link Building | | merkal20050 -
Vary Anchor Text for your internal links?
Something I had been pondering with all the new updates and signals Google is looking at, and also considering the fact that many website's overdo internal linking and almost everyone uses exact match anchor text for it. So my question is - is it effect or counter-effective to vary your anchor text for internal links? If you think its effective, what is a reasonable proportion for exact anchor text match to varied ones.
Link Building | | Syed10