Best Anchor Text Practices Post Penguin Panda
-
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
-
Thank you Jared and Chris I appreciate your responses.
-
That's a far better response.
Good intel.
-
Hi Ilya, I replied to another recent question so Im pretty sure I know you're dilemma
From what we are seeing, averaging thresholds where your kw anchor is less than 20%, and then using Brand & URL, as well as others "click here" to fill in the rest. Brand is good I still wouldn't exceed a threshold of 30% on any one keyword. So for example, a company called Sparkling Flooring, we would use Sparkling Flooring no more than 30%, www.sparklinkflooring.com around 30% (but you can go higher with URLs, we just choose not to), and no more than 20% on 'hardwood flooring', etc.
Combined with excellent unique copy, a good information section like a blog or installation tips section, and other good Optimization techniques, and youre golden.
-
I think, based on the bits I've read here and there, that it's more about diversity and quantity than the actual anchor text itself. If you're flooding the web with paid links, and Google sees too much of the exact same anchor text, then that's where you could get into trouble.
My advice would be to mix anchor text up as much as possible. Use a combination of keywords, brand names and URLs and see where that takes you.
I don't know if this is the most educated advice, but I think it's a "safe" way to continue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Guest Posting Agency
Hi, I need more information about Guest Posting Service, any well known, reliable ones to share ? Thanks
Link Building | | jboniface0 -
Should anchor text be local or global keyword?
One of my clients' run a hyperlocal marketplace (have different pages for each city) to hire music teachers. When I am doing link building, should I use anchor text as "violin teachers" or "violin teachers in boston". I suggested to use "violin teachers" as this is the primary keyword with high search volume and if we rank for this keyword, we will automatically rank for locality keywords like violin teachers in boston, violin teachers in new york, violin teachers in los angels etc. But, he argues that we are hyper local services, which means we should have city anchor texts like "violin teachers in boston", "violin teachers in new york", "violin teachers in los angels" etc. Am I right? or Is he right? and Why?
Link Building | | Avin1230 -
What is the best HTML Generator?
Hey Mozers, I have a CMS that is able to create a XML sitemap but I would have to build out the HTML sitemap on my own. Would the fellow smart people of the Moz world be able to help guide me in the best direction. What is the best HTML sitemap generator on the market?
Link Building | | rpaiva0 -
Recovery from Penguin removing internal urls permanently replace with new
Since I was hit with Penguin back in April, but with this last update Oct. 5th I did see a very slight recovery, I was thinking about dumping some of my old URL's which contain backlinks which I can't get removed that seem spammy. I was thinking of keeping the page intact but replace with an entirely new URL and NOT 301 redirect. So basically starting over with that URL that way the backlinks points to a dead url. Any thoughts?
Link Building | | cbielich0 -
Example: is this what Penguin is designed to stop?
And this is what is outranking me in my niche. http://www.bestwarsawhotels.com/ (look all the way on the bottom). Is this exactly what Penguin was designed to stop?
Link Building | | ilyaelbert0 -
Pros and Cons for Paying for Guest Posts?
While searching for outreach targets I came across a site that charges $100 to post your infographic with a review. I think this is similar to someone that says "Sure, I'll publish your guest post. First, please send me $100." I'm curious what others think about the practice of paying for guest posts? (It seems like it could easily be lumped in with paid links from Google's point of view).
Link Building | | SparkplugDigital0 -
Best tools to find topics (not keywords) to write about?
What are the best ways to find exact topics to write about? Tools? Forums? Any suggestions are welcome!
Link Building | | nicole.healthline0 -
What are the best paid directories today?
Looking to do some paid directory submissions and was wondering if a) they were still worth the money and b) if you have $500-$1,000 what paid directories would you submit too? I am assuming that BOTW is still on the list, but I rarely every see a BOTW link in any backlink report. Are they still relevant or are they more a sign of quality to the engines rather than an actual link? Same with JoeAnt
Link Building | | BraveheartDesign0