Best Anchor Text Practices Post Penguin Panda
-
my question is what are the best practices Post Penguin and Panda for anchor texts? I have heard info about using brand names, and not having duplicate anchor texts. But i'm confused; if its best to have brand names then likely it will end up being duplicate. Also is having no anchor bad? I have also heard that it is best just to use the website URL. It would be great if someone could clear this up for me thanks.
-
Thank you Jared and Chris I appreciate your responses.
-
That's a far better response.
Good intel.
-
Hi Ilya, I replied to another recent question so Im pretty sure I know you're dilemma
From what we are seeing, averaging thresholds where your kw anchor is less than 20%, and then using Brand & URL, as well as others "click here" to fill in the rest. Brand is good I still wouldn't exceed a threshold of 30% on any one keyword. So for example, a company called Sparkling Flooring, we would use Sparkling Flooring no more than 30%, www.sparklinkflooring.com around 30% (but you can go higher with URLs, we just choose not to), and no more than 20% on 'hardwood flooring', etc.
Combined with excellent unique copy, a good information section like a blog or installation tips section, and other good Optimization techniques, and youre golden.
-
I think, based on the bits I've read here and there, that it's more about diversity and quantity than the actual anchor text itself. If you're flooding the web with paid links, and Google sees too much of the exact same anchor text, then that's where you could get into trouble.
My advice would be to mix anchor text up as much as possible. Use a combination of keywords, brand names and URLs and see where that takes you.
I don't know if this is the most educated advice, but I think it's a "safe" way to continue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
What is the best way to pass link juice?
We have an e-commerce site that, according to Moz, has too many on page links. The main navigation has top level links and about 45 sub-category links. Our question is -- Should we keep the main navigation and top level categories as do follow and change the sub-category navigation to no follow? Or, should we make the top level categories no follow and keep the sub-category navigation do follow?
Link Building | | MountainMedia0 -
Link Building by Guest Posting.... But How many posts?
Hello I am a small Computer/Tech Blogger (part time) from India and following are my Domain stats: PR: 4 Alexa Rank: 65K *** Open Site Explorer Page Authority: 46/100** *** Open Site Explorer Domain Authority: 35/100** *** Open Site Explorer Linking Root Domain: 98** *** Open Site Explorer Total Links: 1196** *** mR: 4.83** *** mT: 5.81** Domain Age: 3 Years and 4 Months Blog Posts I made: around 580 I never spent ANY time in Link Building, only wrote content for my blog. I only attached my Blog URL in some BIG forums as a signature (never meant for link building, but later found that the signature section of some forums are DOFOLLOW) and very few sites linked/links to me/my articles. Reasons why I am asking question here: Majority of my blog posts ranks very well (top 10) on Google.co.in, but on Google.com, most of them are present from Page 2 - Page 10 - I want to rank my posts well on Google.com, Google.co.uk etc. SERP of Big sites remains static, but my position shuffles a lot. Sometimes any particular blog post of mine is on first page (on a particular Google Domain) and after some days/months, it shifts to 2nd or 3rd page! This happens a lot! As soon as Google Updates pagerank, many recent articles of mine will get atleast PageRank 2 or 3, but when pagerank in updated again, the pagerank of these very same articles drops! Very few articles of mine have static pagerank I am not a master in Computers/Tech and am not the first one on the internet to discover and write something UNIQUE/NEW, but I try to write detailed and good quality tutorials. If main keywords of my posts matches with the keywords of BIG domains, I never rank on first page, no matter I have written more detailed content compared to the content of these BIG sites! Google sends me traffic to majority of my blog posts by means of random keywords! I have decided to do Guest Posting on some blogs of similar niche and with Open Site Explorer Domain Authority ranging from 60 to 80. I will try my level best to write good content for them and they also allows Author Bio with a backlink to my Blog Homepage (in my case, the anchor text for this link will be my Blog Name) I want to ask following questions: Is one guest post with a backlink to my Homepage is enough? or I have to write more content for same domain? I have heard that, if you link to a website/blog which is linking to you, Google don't pass any juice to either of them because of reciprocal linking! - Is this true? The websites on which I am planning to do guest posts are very well established and trusted websites. Some of them have Open Site Explorer Domain Authority of 80+. Also, I never linked to them nor I am planning to do so! I request SEO Gurus here to please help me and I apologize in advance if I am wrong at any point. MY SEO concepts are not much clear and I am a newbie 🙂 Thanks and Regards
Link Building | | technotech0 -
Should I invite people to guest post?
I'm a little confused about the benefits of inviting people to guest post on my site. I've just read http://www.seomoz.org/blog/using-passive-link-building-to-build-links-with-no-budget which suggests that by inviting people to guest post on my site I can build a relationship with them and eventually ask them to post a guest post of mine on their site. If both posts have a link back to the owners site doesn't this amount to reciprocal linking? Or am I missing something? Is a reciprocal link only classed as such if the link points to the exact page where the article is or can a reciprocal link point to anywhere on the site and still be classed as reciprocal?
Link Building | | SamCUK1 -
What are the best RSS feed directories
Other than technorati and alltop what are the best RSS directories to use and submit feeds to?
Link Building | | PeterAlexLeigh0 -
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess :(
What Does Vary Anchor Text 80/20 Ration Mean - Have Idea But Only A Guess 😞 If my anchor text is New York Real Estate - then it should vary using other words so what percentage should each page own anchor text vary ? Is it 80% anchor text and 20% non - anchor text EXAMPLE: 80%
Link Building | | helpwanted
NEW YORK REAL ESTATE 20%
XYC COMPANY
BUY A HOUSE
SELL A HOUSE
CLICK HERE0 -
How Important is Placement of Anchor Text
I'm working on a series of guest posts to help promote a site. These are competitive, high quality posts from a well-respected resource in the industry. I placed the author introduction at the front of the posts, with anchor text for the keywords we are targetting (e.g., "This is a guest post by John Doe, a [keyword] who ... and writes about [keyword]."). I understand that having the anchor text in a prominent location - such as near the front of the post - will probably be more authoritative than a sentence at the very end. My question: how significant is this difference? The blog that I am posting on wants to include author information at the end only and only have one link using the site name (which doesn't contain keywords). The post I sent had two deep links using keyword-rich anchor text, placed at the beginning. I am trying to decide whether to walk away and keep shopping the material around.
Link Building | | Falconberg1 -
What are the best tactics for SEO on a brand new site?
What is on everyones to do list when starting SEO work on a brand new site that has had no SEO work done in the past?
Link Building | | MediaBazooka0