Should I adopt Google Plus Custom URLs?
-
Google Plus have just released Custom URLs, see here
So instead of the messy https://plus.google.com/b/012345679 you can have http://www.google.com/+{yourbrandname}.
This would be much better for memorizing.
But any opinions on added or future perceived SEO benefit?
-
I received my invite to the Google Plus Custom URL today. I'm adding it. (Well, the url choice wasn't what I wanted. Will be posting a question about changing it before I go for it.)
Here's some more information on it.
https://support.google.com/plus/answer/2676340?hl=en&topic=2400106
-
Agreed!
Thanks for the feedback.
-
Hi Shaun,
Already been offered the Custom URL, as you rightly point out it will be good for expanding our brand name.
I just wondered if anyone had evidence or input of any initial perceived or expected SEO benefit. eg. Strengthening of Brand Terms if you have G+ account with the same brand terms as your company pointing at your home page.
-
Given how Google likes to be cagey with things an the fact that G+ is still evolving, right now we may not know the business impact, however, like anything, why wouldn't you want to claim your online brand if you have the opportunity? Or if the opportunity presents itself?
-
Our research seems to agree with Hugh, you have to have a huge Google+ audience to have a custom URL. Also Google has stated that you might have to BUY custom url's to use them in the future.
To answer your question though is their any SEO benefit? Not at the moment, however their are branding opportunities available by having your own custom URL.
-
I believe you have to have quite a significant amount of people who have added you to their circles and have +1 your content. Not sure on the exact figures, but unless your a big brand or big name it will hard to come by at the moment.
It would be beneficial in helping expand your brand name to a potentially bigger audience and creating a stronger authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Google Plus page - keep or delete?
Do you guys think that if we are not going to be able to maintain a Google Plus page, from a SEO standpoint is it better to keep or delete the page? Also, do you guys think there's still SEO value to having a Google Plus page in general? Is it worth it? Thanks! MS
Social Media | | MargaritaS1 -
Claiming Google+ URLs?
I have several brands which I am managing G+ profile pages for. These range from established brands with large followings to just starting out. When I try to claim a custom URL for these on Google+, it says to add some extra characters after the brand names to make them unique. I can't find any example of established big brands who have G+ URLS like "+toyotausa24" "+tacobell3" or anything like that. This does not seem to be well documented anywhere. Can someone tell me what the deal is with this feature? Also what is the best practice for large brands when claiming this? +BrandName1?
Social Media | | IrvCo_Interactive2 -
Important G+ News: Google to End Forced G+ Integration, Cut Resources. What Does Everyone Think?
http://arstechnica.com/gadgets/2014/04/report-google-to-end-forced-g-integration-drastically-cut-division-resources/ Assuming this article is accurate, I am glad this happened. I spent little time focusing on G+ because I truly felt there were better things to focus my time on. It was never well received by the public and SEO's (for the most part). I did not agree with its usability nor its philosophy. Its forced integration was annoying to say the least and I believe by forcing it down our throats, it turned many of us off. I hope that G+ will no longer have any impact on ranking in SERPs. I never dedicated much time to gaining more followers and I hope that was the right decision. What does everyone think about this?
Social Media | | jampaper0 -
Is it possible to Merge a Google+ Page with Google Places/local Page on G+
I have seem to have a problem (well think its a problem!) We have a google+ page for our website/ brand (which is verified) and also seem to have a separate google places G+ page (the one with just two tabs at the top.. Photos and About). When you google our brand, google has added a google+ page link but this links to the places one and not our social g+ page. Is it possible to merge these two pages into one? ps i have added rel="publisher" directing to the main google+ page (not local) on the home page and the local G+ page is not verified. Ben
Social Media | | QGS770 -
Focus Facebook Likes and +1 to URL or Page?
We are considering adding the +1 and facebook like widget to the footer of all our pages, but we can't decide whether to point them to our URL or to our respective Google Plus / Facebook Page. Ideally, we would prefer poiting them to our pages instead of our site URL, but I'm not so sure if we would get as much SEO advantage that way. I was looking for feedback towards the SEO advantages / disadvantages of this at what strategy you guys use. For example: Having +1 our URL would be shown to their friends at the organic results. Having +1 our page would grow our profile, allowing us to communicate with them and would also enable people search +Duplika at Google (like it happens with big brands). What do you suggest?
Social Media | | Juanzo0 -
Custom Social Media icons: Good or bad?
Hi guys, In our never-ending search for better SEO strategies and results, our journey has led us to question the idea of creating custom social media icons for our site. We are wondering if anyone has had experience, either negative or positive, by using these icons, or if there is no difference at all? I would like to make it clear that we are only thinking about customizing the icons that lead to our Facebook page, Twitter profile, YouTube channel, etc. NOT the like/share/tweet/etc buttons. We understand the negative effects in changing those icons, but are interested in knowing if creating general icons that match our design will be a good or bad thing. Any replies are appreciated, thanks!
Social Media | | jid0 -
Custom facebook page
Hi guys I have been building custom facebook pages using fbml but now i see talk of using iframes....can you guys please tell me what is best practice at the moment to build custom facebook pages and if there is a tut you can direct me to......i would prefer the iframe method but want to be clear on the process. thanks for your time cheers
Social Media | | nomad-2023230