Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
-
Lets discuss,
Ex-Googler (Search Quality/Webspam team) talking about SEO.
http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800
The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords?
And the PR quote, does relevance come above PR/DA/PA?
Thoughts?
-
I'm a bit leery of this. Where's the concrete proof that he ever worked for Google? I realize nothing he said was overly shocking, but still . . .
-
I think it's great. Like Deb said, they're trying to avoid people looking at SEO as a game in which you try to beat the system in order to get your site ranked. In my opinion, what Google wants is to produce relevant results that are natural and unforced. I feel that link building should now be termed "increasing brand awareness" and that previously important SEO buzzwords such as "keyword density" and "keyword proximity" should be shunned. SEO should be part of a marketing plan, not some sort of web "formula". Those that have interesting things to say and cool things to sell, and particularly those that do it in new and exciting ways, should be featured in the SERPs regardless of whether they are writing copy to please the search engines or not. Sometimes your best sales copy simply isn't something that an SEO "expert" would consider the best copy from an SEO perspective. I think the further into the future we go, the more alignment we will see between copy written for the visitors and copy written with search engines in mind. Heck this is already something that's taking effect now. For example: I write guest posts to showcase myself as a web authority, somebody who could be considered an expert in my fields of work. I get a tonne of people contacting me, following me and sharing my stuff after reading my guest posts because they see me as an authority. I get backlinks because of it. But I don't write guest posts because I want to build links specifically. I write guest posts to build my BRAND. That, I feel, is where SEO is headed.
-
Yes, Google is hell bent on making the whole concept of SEO irrelevant. But I think this is the golden opportunity for those who wish to do real marketing. Common guys, we are better than directory submission, article syndication and other sneaky things. I think Google is doing a great favor by decimating these spammy techniques and people who are into the field of marketing will eventually going to love this.
_And Yes Google does not want to kill SEO, it wants to kill those who are making a mockery of the whole concept of internet marketing. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is commentluv still available today in google seach
Hi I'm an SEO beginner. I watched a video on youtube that introduce commentluc do follow links and MOZ two days ago. But when I tried to make a comment link, I can not find an available post agent to upload my comment. I had tried about 3 comment websites and still so. Any opinions? Our website is https://rockroosterfootwear.com/ very poor DA. Are there any new means to get do follow links in 2021?
Link Building | | RockRooster0 -
Backlink redirects and resulting SEO impact
Hi, Please see the target URLs on the links in this article: http://www.nextgov.com/technology-news/tech-insider/2015/07/government-hacked-yet-again-its-time-make-government-cybersecurity-national-issue/118561/ As you can see, there is a redirect in place, presumably for tracking purposes. Do these links carry full SEO value?
Link Building | | mikekeeper0 -
Fake SEO Site
What do you think of this site? This is the top, number ranking site in Halifax, UK. No authority, no backlinks and high keyword density considering the low amount of content. http://www.maknetic.co.uk/ Search term is SEO Halifax. How is it number 1? There's nothing in it and no user value at all!
Link Building | | littlesthobo0 -
Google Authorship and Guest Posts
I'm including my google author details at the bottom of guest posts with a link to my site. Is this not giving google a clear signal the that it is a guest post by me and although the site owner has found it worthy enough to include the post on their site it's not really an 'editorially given link' in the true sense of the term?
Link Building | | SamCUK0 -
Does link from a blog in Blogger.com helps in SEO ?
Do you guys think that adding good quality blogs to blogger.com and then getting a link from those blogs will help ?
Link Building | | Personnel_Concept0 -
Shopping comparison sites for ecommerce Seo
Does anyone use shopping comparison sites to drive traffic to an ecommerce site? If so does that improve your organic ranking or result in the first page being dominated by comparison sites?
Link Building | | DavidLenehan0 -
SEO Powersuite
SEO PowerSuite Link Assitant Anyone use this tool? May I ask if possible tips about this tool? Just purchased an Enterprise edition, but Im afraid I dont have enough ample time to go over the instructions. Any tips you have will be appreciated..thank you.
Link Building | | SkyHigh810 -
Negative SEO
It looks like either opensiteexplorer is broken or two of our domains are being spammed via negative seo with very low quality links:
Link Building | | Beatbuster
http://winter.bergleben.at is a project pretty new in development. Last time I checked we had 39 linking root domains. Now - couple of weeks later - we have more than 800 linking root domains. Most of them very dubious ones. Problem is: the link anchors look correct of what we or a user would typically link to most of the URLs identified by OSE I cannot even find a link back to us on there If it weren`t for the correct link anchors I would consider something wrong with OSE.
Another URL affected is www.skiinfo.de We are very proud of our quality and organic approach to editorial journalism, but we are in a very competitive field, so I would not be surprised if someone would apply negative SEO against us. Can someone briefly look into it and tell me if they came up with the same issue?0