Ex-Googler: “To Please Google With Your SEO, Forget About SEO”

[activitysuper]

Lets discuss,

Ex-Googler (Search Quality/Webspam team) talking about SEO.

http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800

The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords?

And the PR quote, does relevance come above PR/DA/PA?

Thoughts?

[UnderRugSwept]

I'm a bit leery of this. Where's the concrete proof that he ever worked for Google? I realize nothing he said was overly shocking, but still . . .

[Mark.RedGiant]

I think it's great. Like Deb said, they're trying to avoid people looking at SEO as a game in which you try to beat the system in order to get your site ranked. In my opinion, what Google wants is to produce relevant results that are natural and unforced. I feel that link building should now be termed "increasing brand awareness" and that previously important SEO buzzwords such as "keyword density" and "keyword proximity" should be shunned. SEO should be part of a marketing plan, not some sort of web "formula". Those that have interesting things to say and cool things to sell, and particularly those that do it in new and exciting ways, should be featured in the SERPs regardless of whether they are writing copy to please the search engines or not. Sometimes your best sales copy simply isn't something that an SEO "expert" would consider the best copy from an SEO perspective. I think the further into the future we go, the more alignment we will see between copy written for the visitors and copy written with search engines in mind. Heck this is already something that's taking effect now. For example: I write guest posts to showcase myself as a web authority, somebody who could be considered an expert in my fields of work. I get a tonne of people contacting me, following me and sharing my stuff after reading my guest posts because they see me as an authority. I get backlinks because of it. But I don't write guest posts because I want to build links specifically. I write guest posts to build my BRAND. That, I feel, is where SEO is headed.

[Debdulal]

Yes, Google is hell bent on making the whole concept of SEO irrelevant. But I think this is the golden opportunity for those who wish to do real marketing. Common guys, we are better than directory submission, article syndication and other sneaky things. I think Google is doing a great favor by decimating these spammy techniques and people who are into the field of marketing will eventually going to love this.

_And Yes Google does not want to kill SEO, it wants to kill those who are making a mockery of the whole concept of internet marketing. _